Melodee Armel

Foodservice Area Manager:

• Established and nurtured strong relationships with end-users, distributors and distributor representatives
• Identified and pursued new leads, resulting in profitable business opportunities for business with customers such as Simpsons Burgers,Caulfield Racecourse, Fat Jaks, AVC hospitality group, and Nikakis Hospitality group.
• Successfully negotiated product ranging with key accounts (franchisees and Hospitality Groups)
• Organized meetings and cook-ups with potential clients to showcase Simplot products and explore collaboration opportunities.
• Created Point-of-Sale Posters for customer, this product became best seller for business, driving sales.

Retail Sales Representative & National Account Executive:

• Successfully adapted communication and sales approaches to meet diverse customer needs and industry dynamics.
• Fostered strong relationships with store managers, and external retail accounts teams.
• Collaboratively able to resolve issues in a manner that strengthened relationships and trust
• Ability to adapt t fast changing environments and overcome unforeseen obstacles.
• Extracting data and formatting into Coles Stock-On-Hand report 3 times a week using Excel.
• Contributing to the completion of the Retail Field Teams Monthly Newsletter.

Project Management:

Established the 'Coles Product Awareness Program'

Program that provided Coles category teams with a frozen and pantry product each month to build engagement and draw attention to Simplot's new products and the "sleeping giants."

• Scheduling and running meeting with external stakeholders (Coles Category managers) and internal stakeholders (marketing managers, sales NAMs, Digital design team and Brand Comms) in order to present program plans, progress and retain feedback.
• Established clear guidelines, documentation to facilitate an easy handover for on-going management.

E-commerce:

Leading and managing 'Coles Imagery Project' , an opportunity provided to us by Coles to enhance our eCommerce presence on there website by being the first to trial new image guidelines with 24 SKU's 4 images per SKU.

• Worked closely with design teams, brand marketing managers, and Coles digital leads to overhaul product imagery for Coles website.
• Schedule and run meeting with required internal & external stakeholders.
• Successfully managed tight deadlines for project execution and having to make the final decisions.
• Created a summary video post-launch to share project outcomes with the company.

Marketing Insights:

• Managed project studies, tracked deadlines, proofread briefs, and ensured alignment among internal stakeholders while fostering relationships with external stakeholders.
• Demonstrated strategic and analytical thinking in project management to determine optimal approaches.
• Compiled Private Label Brand health report, presented findings to stakeholders.
• Generated consumer insights data, analyzed findings using IRI and Excel
• Raising Purchase orders an receipting orders using JDE.

• Inventory Control/Stock ordering and product placement
• Having the ability to manage a range of tasks in a fast-paced environment while having the ability to work independently and as a team
• Being able to deliver exceptional customer service and operate in high pressure situations, dealing with workplace problems and customer complaints.

Responsibilities/Achievements:

Led blog post creation, B2B emails, and Instagram content.

• Influenced campaign strategy by emphasizing the significance of target audience selection.
• Developed campaign name and tagline.
• Content Creation (Blog Posts, Emails, Instagram)
• Campaign Planning
• Audience Targeting
• Copywriting (Name, Tagline)
• Strategy Development
• Communication

• Using direct marketing and utilizing sale techniques to expand client base on behalf of not-for-profit organization, to help the organization reach their desired budget, speaking directly to potential clients.

• Conducted comprehensive market research to inform business strategies.
• Generated leads through digital platforms by contributing to eBook creation and developing a landing page and website.