Melody Chen
Docklands,Australia
Summary
Results-driven marketing professional with five years of experience in the residential property industry, holding key roles at MAC Builders, Vicprop, and Mimosa Homes. Skilled in multi-channel marketing strategy, brand development, and event management, with a proven record in property development. Independently planned and delivered large-scale real estate marketing events, including a 350-person industry gala, while coordinating and maintaining over 100 active property marketing channels to achieve strong collaboration and project outcomes.
In addition to in-house property marketing experience, I have also operated as a PR and marketing consultant, successfully executing over 100 marketing campaigns for leading Australian brands, and I am experienced in working closely with creative agencies to deliver new branding initiatives, digital campaigns, and social media strategies that drive measurable engagement, lead generation, and market impact.
Overview
6
6
years of professional experience
Work History
Marketing Executive
Mimosa Homes (Paramount Living)
Melbourne, VIC
05.2025 - Current
- Formulated and executed marketing strategies for residential properties in highly competitive markets, driving lead generation and brand visibility.
- Generated engaging content for social media platforms and the company website.
- Collaborated with internal design teams and external creative agencies to deliver new branding initiatives and cohesive promotional materials.
- Produced effective marketing collateral and presentations to support sales conversion and client decision-making.
- Executed targeted email marketing campaigns, increasing customer engagement and retention by 50%.
- Conducted market research to identify trends and inform marketing initiatives effectively.
Founder
Cubed Miracle Media
Melbourne
08.2024 - 04.2025
- Successfully secured and managed multi-cultural campaigns for over 100 well-known Australian and global brands, including SOFITEL, BMW, AUSTRALIA POST, CHERRY HILL, ROADSHOW FILM, MELBOURNE MUSEUM, STATE LIBRARY, STUDY MELBOURNE, STEVE MADDEN, and AMAZON. Clients are extremely satisfied with our service and their exposure boost from our successful campaigns.
- Built and maintained strong relationships with clients and agencies, effectively pitching tailored PR solutions that drove significant exposure and business growth.
- Consistently exceeded client expectations, resulting in high satisfaction, long-term partnerships, and repeat business.
- Developed strategic partnerships with influencers to expand audience reach effectively.
- Developed innovative marketing strategies to enhance brand visibility and engagement.
- Managed client relationships to ensure satisfaction and effective communication.
- Oversaw project timelines and deliverables to meet client expectations consistently.
Marketing Manager
Melbourne Architectural Constructions (MAC Builders)
Melbourne, VIC
05.2022 - 11.2024
- Took full ownership in leading and executing a 350-person channel gala dinner, directly strengthening relationships with key real estate agents and business partners.
- Developed and launched the company’s entire social media strategy across Instagram, Facebook, LinkedIn, and Rednote, building a consistent brand voice and online presence from the ground up.
- Managed digital advertising and media placements, including Google SEO, Google Ads, and YouTube Ads to generate leads and improve visibility.
- Oversaw all event planning and coordination, including sales channel events, internal campaigns, and the creation of promotional materials.
- Acted as the key liaison for channel partners—providing training support, sharing up-to-date campaign materials, and working closely on joint sales opportunities.
- Maintained and optimized the company’s CRM system, ensuring accurate client data and supporting follow-ups that directly contributed to sales.
- Worked closely with marketing agencies to manage full-scope branding initiatives, including website development and brochure production.
- Within two years, helped increase brand visibility significantly, expanded the sales channel network by over 50%, and successfully doubled property sales.
- Consistently generated 20+ qualified leads per month through strategic marketing and social media efforts.
Marketing Coordinator
Vicprop
Melbourne, VIC
01.2021 - 12.2021
- Created engaging social media content, increasing audience interaction by 30% within three months.
- Coordinated multi-channel marketing campaigns, enhancing brand visibility and generating 20% growth in online inquiries.
- Provided customer insights and data reports to sales team, contributing to 15% increase in qualified leads.
- Maintained strong client relationships through email campaigns and regular communications, improving retention rates.
- Organized marketing events with key customers bi-monthly, strengthening brand presence and partnerships.
- Designed promotional materials, including brochures and ads, supporting digital and offline marketing efforts.
- Collaborated with internal teams to ensure cohesive branding and effective product positioning across channels.
Marketing Specialist
itrip.com
Melbourne
05.2019 - 07.2020
- Responsible for monitoring the social media accounts (Wechat, Wechat official, Rednote, Weibo, Tiktok) on a daily or weekly basis.
- Coordinate advertising and marketing campaigns, then assess against goals.
- Track, analyze, and report the effectiveness / ROI of advertising and promotion activities.
- Partnership with relevant brands, university associations, and other industries in user acquisition.
- Plan and implement the strategy for content in the app to improve users' experience.
- Develop and work with cooperative merchants/suppliers.
- Increased 30% of registered users.
- Successfully secured over 100 retail partnerships for the company within three months.
Education
Bachelor of Marketing - Consumer Behavior, Marketing, Business Law, Brand Management, Social Marketing
Latrobe University
Melbourne12.2018
Skills
- Microsoft PowerPoint
- Microsoft Office
- Communication skills
- Google Analytics
- Digital marketing
- Marketing strategy
- Email marketing
- Adobe Photoshop
- Social media marketing
- Marketing campaigns
- Business development
- Influencer marketing
- Brand management
- Customer engagement
- Project management
- KPI analysis
- Event planning
- Digital advertising
Training
- Google Analytics
- Google Adwords
Languages
English
Full Professional
Chinese (Mandarin)
Native/ Bilingual
Timeline
Marketing Executive
Mimosa Homes (Paramount Living)
05.2025 - Current
Founder
Cubed Miracle Media
08.2024 - 04.2025
Marketing Manager
Melbourne Architectural Constructions (MAC Builders)
05.2022 - 11.2024
Marketing Coordinator
Vicprop
01.2021 - 12.2021
Marketing Specialist
itrip.com
05.2019 - 07.2020
Bachelor of Marketing - Consumer Behavior, Marketing, Business Law, Brand Management, Social Marketing
Latrobe University
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