Summary
Overview
Work History
Education
References
Timeline
Generic

Melody Gharibian

Sydney,Australia

Summary

I am creative and data-driven with a sound knowledge of marketing strategies and media research. Passionate about driving brand awareness and product performance, I enjoy building strong and lasting customer relationships by assessing client needs and addressing concerns. With a proven history of collaborative teamwork to achieve objectives and meet KPIs - I take pride in my keen attention to detail and exceptional critical thinking abilities, nurtured through experience in both retail and corporate settings. I am proficient in project development and oversight, maintaining a focus on quality and efficiency.

Overview

7
7
years of professional experience

Work History

Marketing and Communications Coordinator

Excelsia College
11.2023 - Current
  • Developed and managed comprehensive content calendars for social media, newsletters, and internal communications, ensuring alignment with key events, campaigns, and business objectives.
  • Developed emotionally compelling alumni stories and blogs for the website, resulting in an increase in page views and improved newsletter engagement.
  • Wrote and designed effective EDMs and newsletters that communicated brand messages and drove click-through rates.
  • Used tools like Meta Business Suite and HubSpot to track performance, optimise content, and generate reports on engagement metrics.
  • Worked with internal teams and external stakeholders to ensure cohesive marketing efforts that aligned with brand goals and key performance indicators (KPIs).
  • Managed content calendars for key campaigns and events, ensuring timely content delivery that aligned with business objectives.
  • Utilised Canva and Adobe Suite to design graphics and marketing collateral, ensuring high-quality, on-brand visuals across all platforms.

Growth Marketing Coordinator

LMG
04.2023 - 08.2023
  • Composed daily posts and helped build corporate presence on LinkedIn
  • Managed the social content calendar for LMG
  • Coordinated corporate and broker industry award submissions
  • Briefed design assets into Design Studio and used Monday and Canva to assist graphic designers with their workload
  • Created design assets and published the Broker Bulletin newsletter weekly
  • Collaborated with cross-functional teams to establish successful execution of projects and campaigns
  • Produced surveys and typeforms for prospects
  • Created relevant and appealing content for our target audience (brokers and bankers), including presentations and webinars
  • Supported coordination of recruitment events and webinars
  • Utilised our MyCRM platform for data management, reporting, and customer interaction tracking

Marketing and Communications Coordinator

LMG (PCF)
09.2022 - 04.2023
  • Composed daily posts for the internal broker facing website as well as LinkedIn
  • Managed the social content calendar for Plan, Choice and FAST
  • Created content for company intranet and regularly posted documents and updates
  • Kept external facing websites up to date using HubSpot and Umbraco
  • Supported in composing our fortnightly engagement newsletter (content creation and building)
  • Owned the LMG communication platform organisation including templates and lists on HubSpot to ensure communication to the right segments
  • Crafted company EDMs to strengthen brand identity and visual representation
  • Supported our brokers by creating copy and design assets to promote their personal brand on LinkedIn
  • Managed all marketing inquiries by email and phone
  • Utilised Trello for supporting key projects and creating marketing and sales collateral

Recruitment Consultant

Drake International
01.2022 - 09.2022
  • 360 Recruitment - Creating and reviewing job advertisements, posting on websites, screening and conducting interviews
  • Communicated with clients, understood their requirements and sourced appropriate candidates
  • Ensured all candidates were paid in a timely manner
  • Coordinated incoming job requisitions and applications
  • Ensured compliance is all complete - Vevo checks, Police checks, D&As
  • Operated and maintained applicant tracking and candidate management systems
  • Verified applicant references and employment details
  • Improved office efficiency by effectively managing internal communications and correspondence as well as handling B2B calls
  • Reduced expenses by analysing compensation policies and ensuring adherence to legal requirements
  • Liaised with other agencies to provide candidate recommendations

Business Banking Associate

Commonwealth Bank
01.2021 - 01.2022
  • Documented customer interactions and relationships using our CRM system and Microsoft applications
  • Actively listened to customers, handled concerns quickly and escalated issues to the appropriate departments
  • Recommended products that best suited client's needs, thoroughly explaining product details
  • Provided technical expertise and problem resolutions to business clients
  • Analysed financial statements
  • Adhered to company policies and scripts to consistently achieve call-time and quality standards

Casual

Connor Clothing
05.2017 - 01.2021
  • Provided excellent customer service, driving membership loyalty and increasing customer satisfaction
  • Mentored team members
  • Addressed problems with customers to promote quick and successful resolution
  • Managed inventory control processes to restore back stock, control costs and meet client needs while maintaining clothing and accessory levels on sales floor
  • Effectively store merchandised
  • Monitored cash intake and deposit records, increasing accuracy, and reducing discrepancies

Education

Bachelor of Media & Communication - Majoring in PR

Swinburne University of Technology
04.2024

High School Certificate -

Mary MacKillop Catholic College
Wakeley, NSW
01.2016

References

Available upon request.

Timeline

Marketing and Communications Coordinator

Excelsia College
11.2023 - Current

Growth Marketing Coordinator

LMG
04.2023 - 08.2023

Marketing and Communications Coordinator

LMG (PCF)
09.2022 - 04.2023

Recruitment Consultant

Drake International
01.2022 - 09.2022

Business Banking Associate

Commonwealth Bank
01.2021 - 01.2022

Casual

Connor Clothing
05.2017 - 01.2021

High School Certificate -

Mary MacKillop Catholic College

Bachelor of Media & Communication - Majoring in PR

Swinburne University of Technology

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