Melody Lin
Rouse Hill,NSW
Summary
With 15 years of expertise as a Branding & Marketing Executive, I am skilled in creating and implementing digital strategies, increasing brand awareness, and developing customer-centric communication initiatives. I utilize innovative software to drive website traffic and boost brand engagement. As a creative online product promoter, I develop social media content that aligns with the brand image and targets the right audience.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Marketing and Sales Representative
TQM Design & Construct
05.2023 - 05.2024
- Delivered exceptional customer satisfaction by proactively addressing client concerns and meeting or exceeding expectations throughout the engagement process.
- Increased brand awareness by developing and implementing effective social media strategies.
- Developed and maintained positive customer relations and coordinated with team members to properly handle requests and questions.
- Enhanced brand recognition by developing and implementing targeted marketing campaigns.
- Developed comprehensive project plans with clear timelines, milestones, and budget requirements, ensuring timely delivery of high-quality results.
Business Development Executive
Arcanite
03.2022 - 04.2023
- Established and maintained highly effective relationships with clients and industry partners to drive growth.
- Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
- Collaborated with sales and marketing departments to support client acquisition.
Business Development Manager
Tecbo International - Evolve Sourcing
09.2018 - 02.2022
- Provide strategic logistics advice to internal decision-makers to ensure the most cost- effective options are utilized to meet clients' sales targets
- Performed all import and export procedures and resolved the related problems on time
- Provided customer service to customers and clients by professionally and accurately addressing and resolving their issues and concerns.
Business Development and Marketing Consultant
Alibaba Group
03.2008 - 10.2018
- Devised content strategy to effectively engage target audiences.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
Education
Certificate of Specialization - Business in Society
Harvard Business School
01.2024
Google Digital Marketing & E-commerce - Digital Marketing & E-commerce
Google Analysis Academy
Google Analysis Academy03.2023
Certificate of Specialization - Executive Education Programme
Harvard Business School
01.2023
Advanced Google Analytics -
Google Analysis Academy
Google Analysis Academy12.2022
Bachelor of Business. -
Guangzhou University
Guangzhou, China 07.2006
Skills
- Customer Service and CRM Platforms
- Marketing Plan Development
- E-mail and direct mail marketing campaigns
- Social Media Engagement
- Event Planning
- Digital Marketing
- Marketing Strategies
- Business Development
- Process Improvement
- Brand-Building Strategies
Languages
English
Full Professional
Chinese (Cantonese)
Full Professional
Chinese (Mandarin)
Full Professional
Certification
- Class 2 license in Real Estate Practice
Timeline
Marketing and Sales Representative
TQM Design & Construct
05.2023 - 05.2024
Business Development Executive
Arcanite
03.2022 - 04.2023
Business Development Manager
Tecbo International - Evolve Sourcing
09.2018 - 02.2022
Business Development and Marketing Consultant
Alibaba Group
03.2008 - 10.2018
Certificate of Specialization - Business in Society
Harvard Business School
Google Digital Marketing & E-commerce - Digital Marketing & E-commerce
Google Analysis Academy
Certificate of Specialization - Executive Education Programme
Harvard Business School
Advanced Google Analytics -
Google Analysis Academy
Bachelor of Business. -
Guangzhou University
- Class 2 license in Real Estate Practice
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