Melody Ngor
Summary
Dynamic Senior Marketing Executive with a proven track record at Salera's, enhancing brand awareness and driving sales growth through strategic marketing and innovative design. Skilled in digital marketing and creative direction, adept at fostering professional development. Excelled in partnership development and campaign management, achieving significant results with a focus on branding and effective communication.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Senior Marketing Executive
Salera's
03.2013 - 04.2024
- Completed and submitted monthly and yearly reports to support executive decision making.
- Drove lead generation efforts through targeted paid search campaigns and optimized SEO strategies.
- Developed key partnerships with industry influencers to expand brand reach and drive sales growth.
- Delivered compelling presentations to senior leadership teams, securing buy-in for new marketing initiatives.
- Cultivated strong relationships with key clients, resulting in repeat business and long-term loyalty.
- Coordinated product launches across multiple channels, ensuring consistent messaging and maximum exposure.
- Collaborated with creative teams to develop eye-catching marketing materials that resonated with target audiences and drove brand recognition.
- Enhanced customer engagement through the implementation of targeted social media campaigns and content strategies.
- Increased brand awareness by developing and executing strategic marketing plans.
- Mentored junior marketers in best practices, fostering professional development within the department.
- Managed relationships with key industry partners and implemented promotional initiatives to maximize marketing program performance.
- Managed workflow between staff, coordinating documents, and creative material distribution.
Fashion Jewellery and Watch Designer
Gordon C & Co. Ltd
12.2011 - 10.2012
- Managed multiple design projects simultaneously, ensuring timely delivery within budget constraints.
- Developed innovative design concepts for improved brand recognition and customer engagement.
- Produced high-quality mockups for client approval during the iterative design process, saving time on revisions later down the line.
- Used Adobe Creative Suite to edit images for use in marketing materials and website content.
- Identified design requirements for each project.
- Collaborated with senior management to develop, review and finalize design concepts.
- Coordinated with other departments to comply with industry regulations.
Education
Bachelor of Arts - Graphic Design
Auckland University of Technology
Auckland, New Zealand02.2006
Skills
Training and mentoring
Branding
Social Media
Partnership Development
Product Launches
Campaign Management
Marketing Plans
Budget Oversight
Promotions
E-commerce
Strong time management
Social Media Engagement
Digital Marketing
Graphic Design
Sales Strategies
Sales Support
Website Maintenance
Sales Promotions
E-mail and direct mail marketing campaigns
Advertising
Problem-Solving
Time Management
Attention to Detail
Problem-solving abilities
Multitasking
Reliability
Excellent Communication
Active Listening
Effective Communication
Adaptability and Flexibility
Creative Direction
Accomplishments
- Supervised team of 1 staff members.
Certification
First Aid Certificate
Police Check
Languages
Chinese (Mandarin)
Limited Working
Chinese (Cantonese)
Professional Working
English
Full Professional
Fashion
Personal Growth Through Fashion
Fashion has also played a role in my personal growth. It has taught me to embrace diversity and appreciate different cultures. By exploring various styles from around the world, I’ve learned to celebrate uniqueness and inclusivity. This appreciation has enriched my life, allowing me to connect with people from different backgrounds through the universal language of fashion.
Discovering My Style
My journey into the world of fashion began in my teenage years. I vividly remember experimenting with different styles, from bohemian looks to edgy streetwear. Each outfit was a canvas, allowing me to express my personality and mood. I quickly realized that fashion was not just about following trends; it was about finding what resonates with me. This exploration became a crucial part of my identity, helping me build confidence and a sense of belonging.
Timeline
Senior Marketing Executive
Salera's
03.2013 - 04.2024
Fashion Jewellery and Watch Designer
Gordon C & Co. Ltd
12.2011 - 10.2012
Bachelor of Arts - Graphic Design
Auckland University of Technology
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