Melody Gharibian
Sydney
Summary
I am a creative and data-driven communications professional with expertise in marketing strategies and media research. With a proven track record of driving impactful messaging and brand consistency, I am passionate about enhancing brand awareness and product performance. I thrive on building strong, lasting customer relationships by understanding client needs and addressing concerns effectively. A collaborative team player, I have a history of working cross-functionally to achieve objectives and exceed KPIs. My keen attention to detail and strong critical thinking skills have been shaped by diverse experiences across various environments. Adaptable and results-driven, I excel in dynamic settings, ensuring strategic goals are met with precision and impact.
Overview
8
8
years of professional experience
Work History
Brand and Communications Coordinator
Excelsia University College
10.2023 - Current
- Developed and managed engaging content for marketing channels, including the website, social media platforms, newsletters and press releases, ensuring consistency in brand voice and messaging.
- Drafted, reviewed and distributed internal and external communications, enhancing clarity and consistency across organisational messaging, which contributed to a 11% improvement in click-through rates and increased overall engagement with key audiences over a six-month period.
- Planned and managed social media campaigns across Instagram and Facebook, analysing performance metrics to optimise strategies, achieving a 15% increase in engagement and a 14% growth in audience reach.
- Liaised with staff, students and external partners to gather insights for campaigns and fostered positive stakeholder relationships.
- Proactively took over responsibility for managing TikTok from a previous role, coordinating a group of seven students and staff members to create engaging content. Led the platform's growth by implementing creative, trend-focused campaigns, resulting in increased views and follower engagement.
- Ensured compliance with policies, including privacy, confidentiality and brand guidelines, while maintaining professional standards.
- Prepared monthly reports on campaign performance, offering actionable insights for improvement.
- Collaborated with graphic designers to establish new approval and communication processes, streamlining turnover times between briefs, deliverables and reviews.
Growth Marketing Coordinator
Loan Market Group
04.2023 - 08.2023
- Composed daily posts and helped build corporate presence on Linkedin.
- Coordinated corporate and broker industry award submissions.
- Briefed design assets into Design Studio and used Canva to assist graphic designers with their workload.
- Created assets and published the Broker Bulletin newsletter weekly.
- Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
- Produced surveys and typeforms for prospects.
- Created relevant and appealing content for our target audience (existing business owners and bankers), including presentations and webinars.
- Coordinated recruitment events and webinars.
- Utilised our MyCRM platform for data management, reporting, and customer interaction tracking.
Marketing and Communications Coordinator
PLAN | Choice | FAST (Loan Market Group)
09.2022 - 04.2023
- Composed daily posts for the internal broker facing website as well as LinkedIn.
- Created content for company intranet and regularly posted documents and updates.
- Kept external facing websites up to date.
- Supported in composing our fortnightly engagement newsletter (content creation and building).
- Owed the LMG communication platform organisation, templates and lists on HubSpot to ensure communication to the right segments.
- Crafted company communications to strengthen brand identity and visual representation.
- Answered general marketing department inquiries by email and phone.
- Utilised our MyCRM platform for data management, reporting, and customer interaction tracking.
- Briefed design assets into Design Studio and used Canva to assist graphic designers with their workload.
Recruitment Consultant
Drake International
01.2022 - 09.2022
- 360 Recruitment - Creating and reviewing job advertisements, posting on websites, screening and conducting interviews.
- Coordinated incoming job requisitions and applications.
- Ensured compliance is all complete - Vevo checks, Police checks, D&As.
- Operated and maintained applicant tracking and candidate management systems.
- Verified applicant references and employment details.
- Improved office efficiency by effectively managing internal communications and correspondence as well as handling B2B calls.
- Reduced expenses by analysing compensation policies and ensuring adherence to legal requirements.
- Liaised with other agencies to provide candidate recommendations.
Business Banking Associate
Commonwealth Bank & Trust Company
01.2021 - 01.2022
- Documented customer interactions and relationships using our CRM system and Microsoft applications.
- Actively listened to customers, handled concerns quickly and escalated issues to the appropriate departments.
- Recommended products that best suited clients needs, thoroughly explaining details.
- Provided technical expertise and problem resolutions to business clients.
- Analysed financial statements.
- Adhered to company policies and scripts to consistently achieve call-time and quality standards.
Assistant Manager
Connor Clothing
05.2017 - 01.2021
- Provided excellent customer service, driving membership loyalty and increasing customer satisfaction rates and YOY growth by 60% .
- Managed and mentored team members and created weekly challenges to boost efficiency.
- Addressed problems with customers to promote quick and successful resolution.
- Managed multiple priorities in fast-paced environments.
- Managed inventory control processes to restore back stock, control costs and meet client needs while maintaining clothing and accessory levels on sales floor.
- Effectively store merchandised.
- Monitored cash intake and deposit records, increasing accuracy, and reducing discrepancies.
- Created spreadsheets using Microsoft Excel for daily, weekly and monthly reviewing/reporting weekly conversion rates, comparing figures, best sellers & analysis on cross selling reports.
- Onboarded new employees with training and new hire documentation.
Education
Higher School Certificate
Mary MacKillop Catholic College
SydneyBachelor of Media & Communication (Majoring in PR)
Swinburne University of Technology
Sydney02-2025
Timeline
Brand and Communications Coordinator
Excelsia University College
10.2023 - Current
Growth Marketing Coordinator
Loan Market Group
04.2023 - 08.2023
Marketing and Communications Coordinator
PLAN | Choice | FAST (Loan Market Group)
09.2022 - 04.2023
Recruitment Consultant
Drake International
01.2022 - 09.2022
Business Banking Associate
Commonwealth Bank & Trust Company
01.2021 - 01.2022
Assistant Manager
Connor Clothing
05.2017 - 01.2021
Higher School Certificate
Mary MacKillop Catholic College
Bachelor of Media & Communication (Majoring in PR)
Swinburne University of Technology
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