Melynda Mathews
Canberra
Summary
I am a highly motivated communications and marketing professional with 5 years’ experience. I am passionate about creating exceptional relationships and experiences through communications and story telling.
Born and raised in Adelaide, South Australia my partner and I made the move to Canberra at the end of 2021.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Strategic Communication Adviser
Department Of Defence
09.2023 - Current
- Create quality communication strategies and plans.
- Write media releases, media alerts, social media posts and talking points with a high level of attention to detail.
- Work collaboratively across the team to ensure quality and synchronised product.
- Ensures that all communications are aligned and on the key messages.
- Self-motivated, with a strong sense of personal responsibility.
- Ability to learn quickly and adapt to new situations.
Marketing Team Leader
Hugh Hamilton Wines
05.2021 - 09.2023
- Developed and executed marketing strategies and goals across all sales and communication channels.
- Increased online sales by 500% over the course of 2 years.
- Led a dynamic team including creative, digital, sales, events and customer service.
- Managed new product development from idea to launch.
- Reported on marketing performance across all channels of the business.
- Increased ROI by managing the marketing budget.
- Created community and brand loyalty through the DTC loyalty club.
- Social media advertisement development, management and analytics.
- Both internal and external event management.
Marketing Coordinator
Hugh Hamilton Wines
04.2020 - 05.2021
- Created and executed campaigns from start to completion.
- Daily management of all social media platforms
- Created compelling, engaging and on brand content for Facebook, Instagram, eDMs and landing pages.
- Influencer management & relations
- Inter-departmental communication to ensure all teams are across activities.
- Handled PR functions including media releases, award submissions and article coordination.
Personal Assistant to CEO
Hugh Hamilton Wines
05.2019 - 06.2020
- Managed CEO and company diaries, meetings, travel arrangements and ensuring the CEO is briefed ahead of each appointment.
- Conducted research and compiled reports, briefing materials, and presentations for the CEO on a variety of topics.
- Coordinated with the executive team and external stakeholders to facilitate effective communication and collaboration.
- Managed special projects assigned by the CEO, working independently or as part of a team.
- Coordinated internal and external events.
Operations Coordinator
Harvey Norman
04.2015 - 05.2018
- Managed the purchasing and stock control of all store goods.
- Created rosters and daily coordination of cashier and technical teams.
- Created new policy and procedure to enable productivity and efficiencies of teams.
- Offered great customer service for corporate customers and store customers.
Event Assistant
Australia Day Council Of South Australia
09.2017 - 02.2018
- Managed the South Australia Australia Day concert with 35,000 attendees.
- Coordinated with vendors pre and during execution of the events.
- Created running guides and time sheets for the events.
- Created promotional collateral.
Education
Bachelor of International Tourism -
Flinders University
Adelaide, SA04.2017
Skills
- Adobe Suite
- Customer Relationship Management
- Facebook Ads Manager
- Google Analytics
- Klaviyo
- Mail Chimp
- Project Management
Certification
Lead with Influence - Leadership Course
Completed 2022
Responsible Service of Alcohol
Completed 2020
Timeline
Strategic Communication Adviser
Department Of Defence
09.2023 - Current
Marketing Team Leader
Hugh Hamilton Wines
05.2021 - 09.2023
Marketing Coordinator
Hugh Hamilton Wines
04.2020 - 05.2021
Personal Assistant to CEO
Hugh Hamilton Wines
05.2019 - 06.2020
Event Assistant
Australia Day Council Of South Australia
09.2017 - 02.2018
Operations Coordinator
Harvey Norman
04.2015 - 05.2018
Bachelor of International Tourism -
Flinders University
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