Ruiting LIU
Gunning,NSW
Summary
Accomplished marketing professional with demonstrated success developing and implementing strategic approaches to drive market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. Impactful and successful manager talented in building teams and motivating personnel to new levels of performance.
Overview
16
16
years of professional experience
Work History
Marketing Manager
Yunnan Yunyue Culture Communication Co., Ltd.
Gunning, China
10.2012 - Current
- Conducted customer research to gain insights into consumer behavior.
- Ensured compliance with all applicable laws related to advertising and promotions.
- Drafted press releases announcing new products or services.
- Designed graphics and logos for advertisements, newsletters, and other marketing collateral.
- Researched emerging technologies in digital marketing space.
- Generated ideas to increase sales through creative promotions.
- Supervised a team of junior marketers in executing various projects.
- Analyzed market trends to identify potential opportunities for growth.
- Monitored competitors' activities to keep up with industry trends.
- Evaluated the effectiveness of marketing campaigns using analytics tools.
- Collaborated with internal teams on product launches and advertising strategies.
- Assisted in developing pricing strategies that maximize profits while maintaining customer loyalty.
Client Manager
Yunnan Shangtu Business Consulting Co., Ltd.
Kunming, China
11.2011 - 10.2012
- Conducted research into competitive markets to stay up-to-date on industry trends and developments.
- Managed client accounts, including conducting regular reviews and providing strategic advice.
- Organized and led client meetings to discuss project progress, timelines, budgets, and other pertinent information.
- Created reports on customer satisfaction, account status, sales projections, and market trends.
- Provided support to clients during implementation of new products or services.
- Participated in trade shows and conferences representing the organization's interests in front of potential clients.
- Analyzed data from customer surveys to identify areas for improvement in the company's products or services.
- Developed and maintained strong relationships with clients to ensure satisfaction.
- Developed and maintained relationships with clients to understand their needs and provide solutions.
Financial Manager
China Merchants Bank, Kunming
Kunming, China
10.2009 - 10.2011
- Cultivated relationships with external stakeholders such as bankers or investors in order to secure additional funding sources if needed.
- Developed and implemented financial strategies to maximize profits.
- Monitored market conditions, industry trends, competitor activity, and customer needs in order to inform investment strategy decisions.
- Analyzed financial performance data to identify trends and develop forecasts.
- Provided guidance on capital investments and budgeting decisions.
- Prepared monthly, quarterly, and annual reports to ensure compliance with regulatory bodies.
- Prepared monthly, quarterly and annual financial statements for management review.
- Evaluated potential risk associated with investments and business operations.
Reception Manager
Bank of China, Kunming
Kunming, China
07.2008 - 09.2009
- Organized meetings with clients and ensured their comfort while waiting for appointments.
- Provided support to other departments when needed, such as data entry or filing documents.
- Conducted regular audits of the reception area to identify areas for improvement.
- Processed payments from customers in accordance with established policies.
- Scheduled appointments for customers according to their needs.
- Monitored inventory levels of office supplies and placed orders as needed.
- Developed and maintained customer service standards for reception staff.
- Answered inquiries from customers via phone, email or face-to-face contact.
- Ensured that all relevant documents were filed correctly in an organized system.
Education
Bachelor's Degree of Management - Business Administration
Yunnan University of Finance And Economics
Kunming07-2008
Skills
- Social Media Marketing
- Partnership Development
- Retail Marketing
- Partnership Marketing
- Public and Media Relations
- Marketing campaign management
- Marketing Analytics
Timeline
Marketing Manager
Yunnan Yunyue Culture Communication Co., Ltd.
10.2012 - Current
Client Manager
Yunnan Shangtu Business Consulting Co., Ltd.
11.2011 - 10.2012
Financial Manager
China Merchants Bank, Kunming
10.2009 - 10.2011
Reception Manager
Bank of China, Kunming
07.2008 - 09.2009
Bachelor's Degree of Management - Business Administration
Yunnan University of Finance And Economics
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