Mengdie Hu
Sydney,NSW
Summary
A personable service consultant with 3 years of working experience in the PR industry and a relevant educational background equipped with strong multitasking abilities, time management skills, and adaptability in a stressful working environment. Abundant experience in planning and organizing campaigns and smoothly cooperating with team members to uncover and solve challenges while promoting company products and maintaining loyal, satisfied customers Focused on surpassing expectations and driving team success.
Overview
2
2
years of professional experience
1
1
Certification
Work History
PR in JNBY & L'oreal Team
Starry Culture Communication Co., Ltd.
09.2021 - 08.2022
- Planned and launched five campaigns, monitored media coverage, and produced detailed reports to analyze impacts of PR efforts.
- Raised brand awareness through consistent marketing efforts and product campaign launches.
- Aligned projects and daily activities with company vision, strategies, and tactics.
- Communicated with 50+ media, 30+ KOLs, and 10+ clients to build relationships and optimize press coverage.
- Wrote and edited articles, web content, advertising copy, periodicals, and publications for internal and external audiences.
PR Intern in MLB&NB Team
Ruder Finn Public Relations
03.2021 - 07.2021
- Responsible for 100+ product samples of media shooting
- Translated and edited over 10 press releases in both Chinese and English manuscripts
- Organized and made three consecutive months of news briefings, competitive product analysis and other related materials
- Participating in team meetings and brainstorming with other colleagues to achieve results
PR Intern
Givenchy Trading Co., Ltd
11.2020 - 02.2021
- Responsible for docking with headquarters and timely reporting to the superior to ensure the orderly flow of clothing and shooting smoothly
- Complete participation in the planning of three campaigns and assistance in the launch and implementation of them
- Attended one media release event and two new product launch events to preserve company relations with distributors, customers and media personnel.
- Responsible for sending and receiving sample clothes for media and celebrities and following up on daily shooting
- Related materials collation and manuscript translation
PR & Branding Intern
ICUBE
08.2020 - 09.2020
- Collect and organize media information about brand, sort out and make corresponding weekly or monthly report
- Resolved complaints to maintain hundreds of customer satisfaction ratings and built and maintained positive relationships with public by utilizing strategic plans.
- Assisted with planning, development and implementation of company projects and programs
- Organize and file documents at work, record meeting content and arrange in time.
Marketing Department Intern
PUMA Trading Co., Ltd.
03.2020 - 05.2020
- Scheduled social media postings to advertise products and generate site traffic.
- Wrote dozens of copies for social media posts, promotional emails and other marketing collateral.
- Researched competitor trends and interpreted findings, reporting conclusions to supervisor.
- Planned and hosted three marketing events.
- Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals.
Education
Master of International Relations - International Relations
The University of Sydney
Sydney, NSW06.2025
International Media Business MA - International Media Business
University of Westminster
London06.2023
Bachelor of Arts - Fashion Design And Communication
Shanghai Institute of Visual Arts
Shanghai06.2021
Skills
- Highly multitasking and implementation capabilities
- Strong time management abilities
- Abundant PR experience and strong adaptability
- Excellent communication skills with customers and colleagues
- Excellent teamwork skills and executive capability
- Strong resistance to pressure
- Be familiar with Office software
Certification
- Scholarships for three consecutive years in undergraduate studies
- Excellent graduate of Shanghai Institute of Visual Art in 2021
Timeline
PR in JNBY & L'oreal Team
Starry Culture Communication Co., Ltd.
09.2021 - 08.2022
PR Intern in MLB&NB Team
Ruder Finn Public Relations
03.2021 - 07.2021
PR Intern
Givenchy Trading Co., Ltd
11.2020 - 02.2021
PR & Branding Intern
ICUBE
08.2020 - 09.2020
Marketing Department Intern
PUMA Trading Co., Ltd.
03.2020 - 05.2020
Master of International Relations - International Relations
The University of Sydney
International Media Business MA - International Media Business
University of Westminster
Bachelor of Arts - Fashion Design And Communication
Shanghai Institute of Visual Arts
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