MENGQING Guo
Marketing Graduate
Southbank
Summary
Resourceful and bilingual marketing graduate with hands-on experience delivering integrated campaigns across digital and social platforms. Currently working as an Account Executive, managing end-to-end RED (Xiaohongshu) and WeChat campaigns for major lifestyle and FMCG brands. Skilled in client communication, media planning, influencer management, and campaign performance analysis. Adept at creating consumer-centric strategies that align with brand purpose and cultural insight. Passionate about learning, creative problem-solving, and contributing to purpose-led organisations that value innovation and integrity.
Overview
7
7
years of professional experience
5
5
years of post-secondary education
2
2
Languages
Work History
Account Executive
Lion Media Group
01.2025 - Current
- Oversaw digital campaign execution across Rednote, WeChat, and community platforms, ensuring alignment with client objectives and delivery timelines.
- Partnered with strategy, media, and creative teams to develop data-informed media plans and reporting frameworks.
- Interpreted campaign performance using Excel, providing actionable insights to optimise outcomes.
- Coordinated influencer activations and content planning to drive engagement and brand relevance.
- Conducted audience and competitor analysis to inform targeting, positioning, and campaign design.
Senior Sales Associates
MeeQ
04.2024 - 03.2025
- Provided tailored customer service in a fast-paced retail environment, effectively managing multiple customer needs while maintaining high service standards.
- Communicated product benefits with clarity and confidence, fostering trust and improving conversion and customer loyalty.
- Balanced visual merchandising, and stock control to ensure seamless alignment with promotional campaigns.
- Mentored new team members on sales techniques and product knowledge, supporting a collaborative and high-performing team culture.
Marketing and Event Intern
Mindspace Psychological Consulting
04.2022 - 11.2022
- Coordinated online and offline events for 150+ participants, supporting logistics, promotion, and audience engagement.
- Managed sponsor communications and external partnerships to ensure event alignment and mutual value.
- Operated WeChat group communications and live streaming tools, facilitating smooth real-time interaction and audience retention.
Events & Sponsorship Coordinator
Student Club (CTG) of University of Melbourne
03.2018 - 06.2023
- Led the planning and execution of large-scale campus events, including a Mid-Autumn Festival Party (300+ attendees) and Welcome Session (200+), covering end-to-end logistics, proposal development, team coordination, and sponsor engagement.
- Co-developed sponsorship strategy and proposals; proactively secured partnerships through cold calls, emails, and face-to-face outreach with local businesses.
- Managed operations and team logistics for Uni Night Market, selling 1,000+ food items and generating $500+ in profit.
Reception & Administrative Assistant
Lost Escape Room
02.2019 - 07.2021
- Welcomed and briefed 30+ customers daily, delivering clear and engaging safety and gameplay instructions to ensure a smooth and enjoyable experience.
- Managed session bookings, incoming calls, and on-site schedules, ensuring efficient operations across peak and off-peak periods.
- Handled customer inquiries and issue resolution with professionalism, helping maintain high satisfaction and repeat visit rates.
Education
Master of Marketing and Communications - Marketing, Advertising, Public Relations, Media, Communication
University of Melbourne
04.2022 - 12.2023
Bachelor of Science - Science - Human Nutrition
University of Melbourne
03.2018 - 06.2021
Additional Accredited Coursework - Architecture
University of Melbourne
03.2021 - 06.2021
Skills
- Skilled in Microsoft tools
- Proficient in Canva
- Adobe Photoshop proficiency
- Performance analysis
- Customer service
- Client account management (RED and WeChat)
- Professional photography
Accomplishments
Awarded postgraduate scholarship in recognition of academic excellence
Timeline
Account Executive
Lion Media Group
01.2025 - Current
Senior Sales Associates
MeeQ
04.2024 - 03.2025
Marketing and Event Intern
Mindspace Psychological Consulting
04.2022 - 11.2022
Master of Marketing and Communications - Marketing, Advertising, Public Relations, Media, Communication
University of Melbourne
04.2022 - 12.2023
Additional Accredited Coursework - Architecture
University of Melbourne
03.2021 - 06.2021
Reception & Administrative Assistant
Lost Escape Room
02.2019 - 07.2021
Events & Sponsorship Coordinator
Student Club (CTG) of University of Melbourne
03.2018 - 06.2023
Bachelor of Science - Science - Human Nutrition
University of Melbourne
03.2018 - 06.2021
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