Developed press materials, including press releases, fact sheets, and media kits to highlight client achievements.
Provided counsel to clients on best practices in public relations and reputation management.
Maintained strong relationships with key media contacts, leading to consistent coverage for clients.
Freelance Journalist
Conexus Financial
10.2017 - Current
Newsgathering and writing stories for Professional Planner and Investment Magazine
Enhanced publication''s reputation by consistently delivering high-quality, well-researched articles on topics such as macroeconomics, superannuation, insurance, investment and regulation
Online Tutor/Tutor/OCF
University Of South Australia
02.2016 - Current
Enhanced student comprehension by implementing engaging and interactive online tutoring sessions.
Identified individual student needs and created tailored lesson plans for improved academic outcomes.
Collaborated with fellow educators to develop targeted learning strategies for diverse student groups.
Established strong rapport with students, fostering a positive and motivating learning environment.
Journalist
The Australian
03.2014 - 09.2017
Consistently delivered high-quality, well-researched news and feature articles for a daily national audience
Developed strong relationships with sources, leading to exclusive interviews and stories
Covered high-profile events such as political elections and natural disasters, providing timely updates to readers.
Adapted writing style for diverse audiences across print, online, and multimedia platforms.
Public Relations Consultant
The Message Bureau
11.2012 - 02.2014
Enhanced brand visibility by developing and implementing strategic public relations campaigns.
Secured high-profile media placements for clients, elevating their industry presence and reputation.
Managed crisis communication efforts, mitigating potential damage to clients'' reputations.
Developed compelling press materials, including press releases, fact sheets, and media kits to highlight client achievements.
Trainer
Google News Initiative
03.2019 - 03.2020
The program, developed by Google and managed by the Walkley Foundation in Australia, is dedicated to equipping journalists with digital skills and helping newsrooms thrive in the digital age. My aim is to train working journalists and students in digital search, data, sourcing and verification techniques.
Journalist/Features Editor/Opinion Editor
The Advertiser
05.1998 - 11.2012
Worked as a business journalist, acting features editor and opinion editor across a long career at Adelaide's metropolitan daily newspaper.
Developed strong relationships with sources, leading to exclusive interviews and scoops.
Collaborated with editors, commissioned writers sub-edited copy while adhering to strict deadlines.
Adapted writing style for diverse audiences across print, online, and multimedia platforms.
Generated compelling story ideas by staying current on industry trends and leveraging professional networks.
Journalist
Messenger/Leader Newspapers
02.1991 - 04.1996
A suburban newspaper reporter across various regions in Adelaide and Melbourne including the Southern Times, Hills and Valley and Broadmeadows Observer mastheads