MESHACH LINDON
Impressify Career
Burwood East,Australia
3
years of professional experience
1
Certification
Highly motivated professional with expertise in marketing, sales, student engagement, workplace coordination, and events management. Proven ability to facilitate student and customer services.
Work History
Marketing Coordinator
1 YearStartup Founder
1 YearMarketing Coordinator
6 Months- Spearheaded the planning and execution of Aussizz Conclave 5.0, handling end-to-end responsibilities including venue selection, marketing strategy, influencer engagement, email & WhatsApp marketing, paid digital campaigns, and on-ground event coordination.
- Strategised and managed paid ad campaigns for seminars, achieving a 25% increase in seminar registrations through targeted ad sets.
- Introduced and implemented automated WhatsApp bulk messaging and ManyChat DM workflows, leading to a 32% increase in Instagram DMs and in engagement across Instagram platform.
- Contributed to website content updates including individual service pages, enhancing UX and ensuring SEO-aligned content, which improved organic session duration by approx. +16%.
- Collaborated cross-functionally with branch directors and interstate marketing teams to maintain campaign consistency, messaging alignment, and promotional synergy.
- Use of Design AI tools such as Canva Pro, Capcut, and Invideo snippets for use across Meta Ads and organic channels.
- Supported the revamp of internal marketing systems and suggested workflow enhancements to improve lead response time and campaign rollout efficiency.
- Handle the main pages of the Group across LinkedIn, Facebook, Youtube, Instagram, Google and Tiktok.
- Part-time
Brand Specialist
6 Months- Creating a community of thinkers who learn and grow through meaningful conversations.
- Freelance
Assistant Manager - Marketing
10 Months- Accomplished in promoting Bachelor of Communication program offered by Deakin University - Recognised as the Best Marketing Promotion Award 2024 at the Deakin University's 50th Anniversary.
- Managed marketing budgets of LKR 3million (AUD 213,100) and optimized ROI by creating impactful, data-driven strategies.
- Liaised with global university partners to execute joint promotional events and initiatives. (Eg: Deakin University, Monash University)
- Continued to overlook and drive Digital Marketing Campaigns on Meta Ads, Google Ads, LinkedIn Ads and Tiktok Ads.
- Carried out Events and workshops, School open days, Webinars and Exhibitions (7) in collaboration with international universities (40 Universities across Australia, Malaysia, Canada, UK, Germany) to boost student enrollments.
- Enhanced website usability through user-friendly designs and updated content, improving visitor-to-lead conversion rates.
Senior Executive - Marketing
1 Year 10 Months- Career advise and Counselling both students and parents who are looking to study in Australia, Malaysia and the UK.
- Designed innovative campaigns targeting Sri Lankan students for study abroad programs, focusing on Australia, UK, Malaysia and Canada.
- Streamlined administrative workflows and was the POC in the implementation of CRM system.
Education
Master of Business Analytics - Business Analytics
Bachelor of Commerce - Marketing, International Business
Major in Marketing, Minor in International Business
Skills
Public Speaking & Presentation
Teamwork & Multitasking
Social Media Marketing
Event Management
Attention to Detail
Communication
Active Listening
Adaptability & Flexibility
Digital marketing
Analytical thinking
Event planning and logistics
Branding
Google analytics
Market analysis
Personal branding
Problem resolution
Certification
- Working with Children Check
- DoFoodSafely - Food Safety Training
Timeline
Marketing Coordinator
ICS Education & Migration
10.2025 - CurrentRead More
Startup Founder
Impressify Career
10.2025 - CurrentRead More
Marketing Coordinator
Aussizz Group
04.2025 - 10.2025Read More
Brand Specialist
Level Up Lab
03.2025 - 09.2025Read More
Assistant Manager - Marketing
Eduko Pathways
04.2024 - 02.2025Read More
Senior Executive - Marketing
Eduko Pathways
06.2022 - 04.2024Read More
Edith Cowan University
Bachelor of Commerce from Marketing, International Business
Read More
Kaplan Business School
Master of Business Analytics from Business Analytics
Read More