Mhairi Stuart
Bray Park,QLD
Summary
. Accomplished marketing and sales professional with demonstrated success developing and implementing strategic approaches to drive market growth. Strong communicator with natural leadership talent and high energy.
Proficient in identifying customer needs, providing tailored solutions, and closing deals effectively. Skilled in communication, negotiation, and problem-solving. Strong team player with a proactive approach and a dedication to achieving targets.
Overview
29
29
years of professional experience
1
1
Certification
Work History
Sales Representative
RWC / Holman Industries
Brisbane, QLD
03.2022 - Current
- Reviewed weekly performance against targets set by the management team.
- Developed and maintained relationships with new and existing clients to increase sales revenue.
- Increased profitability and revenue by identifying customer needs and determining appropriate offerings.
- Maintained well-stocked and organized sales floor with latest merchandise to drive sustained sales revenue.
- Updated and maintained databases with current information.
- Provided support and guidance to colleagues to maintain a collaborative work environment.
- Managed time effectively to ensure tasks were completed on schedule and deadlines were met.
Sales Consultant
Franklyn Blinds
Brisbane, QLD
10.2010 - 01.2021
- Produced sales documents, quotes, finalized deals and filed records.
- Participated in regular training sessions on new products, services, and industry trends.
- Increased profitability and revenue by identifying customer needs and determining appropriate offerings.
- Posed as model for advertising (TVC & Radio)
National Marketing Manager
Rush Surf
Burleigh Waters, QLD
05.2007 - 06.2010
- Designed and rebranded the company logo and all art for in-store signage, packaging, bags, gift boxes, gift cards, and the VIP program, website.
- Planned and executed a rebrand nationally, including all shop fit-outs, with 36 stores updated.
- Planned, managed, and executed new store fit-outs.
- Implemented customer loyalty programs that increased repeat business.
- Developed and implemented marketing strategies to increase brand awareness and sales.
- Ensured compliance with legal regulations related to advertising practices.
- Strengthened product branding initiatives by successfully implementing creative marketing strategies to maximize outreach and brand messaging.
- Managed the design, production, and distribution of all promotional materials.
- Planned and facilitated meetings to share marketing plans and explain future business goals.
- Organized events such as conferences, new store openings, in-store meet-and-greets (pro surfers, skaters, and moto), industry parties, fashion shows, and professional photo shoots.
- Provided guidance on product positioning, pricing strategy, target audiences.
- Generated engaging and professional marketing materials using Adobe InDesign and Photoshop.
- Oversaw website development projects, including design updates and content creation, when using an agency.
- Content creation for TVCs, radio, print, websites, catalogues, and VIP programs.
- Collaborated with other departments to coordinate strategic marketing activities.
- Established relationships with industry partners and external vendors.
- Directed media planning activities including placement of ads in print, broadcast and online media.
- Developed and implemented national marketing campaigns to increase brand awareness.
- Worked with cross-functional teams to achieve goals.
- Updated and maintained databases with current information.
Ladies Buyers & Marketing Coordinator
City Beach
Brisbane, QLD
03.2003 - 05.2007
- Maintained structured timeline for executing marketing activities.
- Planned advertising campaigns for online, print and other mediums.
- Developed internal and external marketing communication and collateral pieces to support localized initiatives.
- Stayed abreast of market trends and anticipated consumer needs and purchasing habits.
- Organized inventory for multiple locations and diversified product selections.
- Implemented strong product marketing strategies by collaborating with sales teams.
- Liaised with accounting and vendors to minimize and clear up invoice discrepancies.
- Reviewed purchase orders, contracts and invoices to ensure accuracy.
- Requested pricing quotes from suppliers to determine best source of supply.
- Monitored inventory levels to ensure availability of products for customers.
- Collaborated with company managers regarding product pricing, promotions and markdowns.
Various Roles
City Beach
Brisbane, QLD
09.1995 - 05.2007
- Store Management - 2001 - 2003.
- Store & National Merchandising - 1998 - 2001.
- Casual Sales Assistant - 1995 - 1998.
Education
High School Diploma -
Albany Creek State High School
Brisbane, QLD12-1997
Skills
- Strategic Media Buying – TV, Radio, and Print – National and Regional
- Content Creation - (TVCs, Radio, Print, Bus Backs, Billboards, Catalogs, and Flyers)
- Brand Development and Management
- Marketing and Advertising Campaign Development and Execution
- Event planning and sponsorship management
- Copywriting
- Strong interpersonal communication
- Time management
- Budget management
- Creative direction
- 30 years of experience in retail
Affiliations
- Mumma Bear to Teen Daughter
- Cheerleading & Dance
- Art
- Music
- Animals
Accomplishments
- Highest Sales Consultant Award - 2012 - 2020 (Franklyn Blinds)
- Chosen to be face of Franklyn Blinds - 2019 - 2022 (TV & Radio ad's)
- Rebranded Rush Surf (logo, store fit outs, signage, bags, gift boxes, gift cards & VIP Program) 2007/2008
Certification
- Certificate 3 in Design Fundamentals
References
References available upon request.
Timeline
Sales Representative
RWC / Holman Industries
03.2022 - Current
Sales Consultant
Franklyn Blinds
10.2010 - 01.2021
National Marketing Manager
Rush Surf
05.2007 - 06.2010
Ladies Buyers & Marketing Coordinator
City Beach
03.2003 - 05.2007
Various Roles
City Beach
09.1995 - 05.2007
High School Diploma -
Albany Creek State High School
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