Tissa Gunawardana
Bandarawela
Summary
A results-driven Senior Marketing Manager with a proven track record in managing incoming sales inquiries and customer service requests, converting them into maximum revenue transactions. A career-oriented professional with demonstrated success in achieving goals within a disciplined and structured environment. Possesses excellent operational, time management, and project management skills, effectively creating frameworks to achieve online sales objectives.
Overview
29
29
years of professional experience
Work History
New Channel Development Manager
CBL Foods International (Pvt) Ltd.
01.2020 - 12.2023
- Developed strategic partnerships with key industry players, resulting in increased visibility and reach for the brand.
- Created comprehensive performance dashboards to track KPIs, enabling data-driven decision-making processes for continuous improvement efforts.
Regional Sales Manager
CBL Foods International (Pvt) Ltd.
02.2016 - 11.2020
- Expanded market share within the region by identifying growth opportunities and collaborating with cross-functional teams.
- Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
Area Sales Manager
CBL Foods International (Pvt) Ltd.
03.2004 - 06.2016
- Established strong relationships with key clients, resulting in increased customer retention and satisfaction.
- Enhanced team performance by providing ongoing coaching, training, and mentoring to sales representatives.
Sales Supervisor
CBL Foods International (Pvt) Ltd.
11.2001 - 01.2004
- Increased customer satisfaction by addressing and resolving client concerns efficiently.
- Oversaw employee performance, corrected problems, and increased efficiency to maintain productivity targets.
Sales Representative
CBL Foods International (Pvt) Ltd.
04.1995 - 01.2001
- Enhanced client satisfaction by addressing concerns promptly and providing exceptional service.
- Generated additional sales opportunities with upselling and cross-selling techniques.
Education
Executive Diploma - Leadership & Management - Comprehensive Understand
CSBM Campus
Sri Lanka03.2020
Preliminary Certificate Course - Marketing
SLIM
Sri Lanka02.2015
G.C.E A/L - Science
Bandarawela Central College
Sri Lanka08.1985
G.C.E O/L -
Bandarawela Central College
Sri Lanka12.1983
Skills
- Fulfilled with strategic leadership qualities with strong problem-solving skills, excelling under pressure to meet tight deadlines Proven ability to guide and motivate teams, resulting in outstanding results Adaptable to change, quick learner, and skilled in negotiation Positive mindset and self-motivation A dynamic leader with a track record of achieving targets
Accomplishments
Growth Enhancement in Revello Chocolate Brand
- Led the development and expansion of a new sales channel for Revello Chocolates (CB Brand), overseeing cold chain operations in the western, central, and northwestern regions.
- Achieved a 75% increase in the customer base through the new operation.
- Drove a 200% growth in volume within one year, increasing from 4 metric tons to 12 metric tons.
- Significantly enhanced brand image, brand awareness, and brand loyalty for CB Chocolates (Revello).
- Substantially increased market share and shelf presence.
SMMT Expansion
- Established and developed a new SMMT channel with a dedicated team, enhancing visibility, market share, and shelf presence, resulting in a 93% volume growth within one year.
- Successfully diminished competitors' market power and share in this sector.
Personal Information
Date of Birth: 07/07/1967
Awards
- Awarded for the invaluable contribution to the profitability of the Company Territory Manager of the year - Bronze, FMCG Category (SLIM NASCO National Sales Congress 2011)
- GOLD AWARD - SLIM NASCO National Sales Congress 2016 Sales excellence is in recognition of extraordinary performance, determination to succeed and unwavering commitment to the organization, which have collectively contributed to raising the standard of sales professionalism in Sri Lanka - Territory Manager FMCG (Food) Category.
References
- Mr. Padmalal De Silva, Group General Manager - Gills Foods Products (PVT)Ltd, 142/4A Padiliyathuduwa Road, Hunupitiya, Wattala, 070 7003388
- Mr. Srilal Wijesekara, General Manager - Channel Development - Ceylon Biscuits Limited, High level Road, Makumbura, Pannipitiya, 0777 269300
Timeline
New Channel Development Manager
CBL Foods International (Pvt) Ltd.
01.2020 - 12.2023
Regional Sales Manager
CBL Foods International (Pvt) Ltd.
02.2016 - 11.2020
Area Sales Manager
CBL Foods International (Pvt) Ltd.
03.2004 - 06.2016
Sales Supervisor
CBL Foods International (Pvt) Ltd.
11.2001 - 01.2004
Sales Representative
CBL Foods International (Pvt) Ltd.
04.1995 - 01.2001
Executive Diploma - Leadership & Management - Comprehensive Understand
CSBM Campus
Preliminary Certificate Course - Marketing
SLIM
G.C.E A/L - Science
Bandarawela Central College
G.C.E O/L -
Bandarawela Central College
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