Summary
Overview
Work History
Education
Skills
Websites
Hobbies
Languages
Timeline
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Mia O'Connor

Melbourne,Victoria

Summary

Driven marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market share and strengthening customer loyalty. Hardworking, performance-oriented leader offering proven expertise in marketing management and campaign enhancement. Prepared to bring 8+ years of progressive experience and take on a challenging position with opportunity to make lasting impact on the company and its customer success.

Overview

8
8
years of professional experience

Work History

Client Advisor

Zimmermann
01.2024 - Current
  • Strengthened client relationships through regular communication and proactive follow-up on inquiries.
  • Maintained in-depth knowledge of industry trends and products, ensuring accurate guidance for clients.
  • Demonstrated adaptability by quickly learning new systems, tools, or products as necessary for the job.
  • Assisted customers with product selection based on individual needs and preferences.

Business Development & Marketing Manager

Allens
06.2023 - 11.2023
  • Established relationships with key decision-makers within client's organisation to promote growth and retention.
  • Increased brand awareness by developing and executing strategic marketing campaigns.
  • Monitored campaign performance using data analytics tools; identified areas for improvement based on insights gathered.
  • Expanded market reach by implementing targeted email campaigns that drove website traffic and generated qualified leads.

Market Growth Consultant

MinterEllison
04.2020 - 06.2023
  • Increased brand awareness by developing and executing targeted marketing campaigns to launch the Health Industry group.
  • Provided expert guidance on branding strategy to establish consistent messaging across all platforms and touchpoints.
  • Delivered insightful data analysis and reporting to clients, demonstrating campaign success and areas for improvement.
  • Implemented creative solutions to address unique challenges faced by clients in a variety of industries.

Founder & Marketing Director

Hebe Supplements
01.2020 - 01.2023
  • Monitored competitor activities, staying informed of industry trends and best practices for continuous improvement.
  • Spearheaded influencer partnerships, expanding brand reach and boosting audience engagement.
  • Improved lead generation by designing and implementing email marketing campaigns.
  • Increased brand visibility by developing and executing comprehensive digital marketing strategies.

Major Client Proposals Consultant

MinterEllison
05.2019 - 04.2020
  • Collaborated with cross-functional teams to successfully deliver comprehensive client proposals.
  • Managed multiple deadlines across several businesses to meet dynamic needs of multiple clients.
  • Integrated technology and business operations to identify targeted solutions to customer issues.
  • Delivered high-quality presentations to stakeholders, effectively communicating project objectives and results.

Marketing Campaign Manager

Coles - flybuys
08.2018 - 05.2019
  • Boosted brand awareness by implementing targeted marketing campaigns across multiple digital and EDM channels.
  • Supported growth across a portfolio of retail partners by identifying new market opportunities and strategising on how to effectively reach these audiences via email campaigns.
  • Utilised data-driven approaches to optimize acquisition funnels and improve overall conversion rates.
  • Conducted market research to identify opportunities and trends in customer preferences and behaviour patterns.

Business & Marketing Coordinator

Coles Group
03.2017 - 08.2018
  • Developed visually engaging marketing materials to support product launches and promotions.
  • Collaborated with external agencies on advertising campaigns, ensuring alignment with overall marketing objectives.
  • Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
  • Analysed competitive landscape to inform positioning strategies for new products or services.

Marketing Assistant

MECCA Brands
01.2016 - 02.2017
  • Created engaging content for Pinterest, Facebook, and Instagram.
  • Increased brand awareness by implementing targeted marketing campaigns and social media strategies.
  • Tracked marketing efforts to monitor results in real-time.
  • Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.

Education

Certificate in 'Winning Proposal Strategies' -

Shipley Associates

Bachelor of Communication (Professional Communication) -

RMIT University
01.2016

Study Abroad Placement (Media and Communications) -

Leeds University
Leeds, United Kingdom
01.2015

Skills

  • Digital Marketing
  • Customer Relationship Management (CRM)
  • Social Media Marketing
  • Project Management
  • Business Development
  • Campaign Management
  • Market Analysis
  • Partnership Development
  • Customer Acquisition

Hobbies

  • Friends & Family
  • Travel
  • Tennis
  • Fitness

Languages

French
Professional Working

Timeline

Client Advisor

Zimmermann
01.2024 - Current

Business Development & Marketing Manager

Allens
06.2023 - 11.2023

Market Growth Consultant

MinterEllison
04.2020 - 06.2023

Founder & Marketing Director

Hebe Supplements
01.2020 - 01.2023

Major Client Proposals Consultant

MinterEllison
05.2019 - 04.2020

Marketing Campaign Manager

Coles - flybuys
08.2018 - 05.2019

Business & Marketing Coordinator

Coles Group
03.2017 - 08.2018

Marketing Assistant

MECCA Brands
01.2016 - 02.2017

Certificate in 'Winning Proposal Strategies' -

Shipley Associates

Bachelor of Communication (Professional Communication) -

RMIT University

Study Abroad Placement (Media and Communications) -

Leeds University

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Mia O'Connor