Summary
Overview
Work History
Education
Skills
References Rewards
Introduction
Languages
References
Timeline
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Mia Yan

Melbourne,Australia

Summary

Hi, I'm Mia. I am skilled in navigating the complexities of online sales and marketing, with experience managing diverse product portfolios across various online marketplaces. I possess strong analytical abilities to track performance metrics, optimise listing strategies, and enhance customer engagement. I have demonstrated success in increasing online visibility and sales revenue through strategic practices and compelling content creation. I'm also adept at leveraging social media platforms to drive brand awareness and foster community engagement.

Overview

6
6
years of professional experience

Work History

E-Commerce Coordinator

Direct Chemist Outlet
Braeside, Victoria
09.2024 - Current

Direct Chemist Outlet is a leading Australian pharmacy chain that combines traditional retail with a strong online presence. Successfully implemented strategies and functions in similar sectors of the business.

  • Digital Integration: Collaborating closely with the marketing and development teams to merge digital solutions with the company's traditional retail operations, ensuring a cohesive and efficient shopping experience for customers, both online and in-store.
  • Online Traffic and Sales Management: Overseeing daily online traffic and sales performance, analyzing data to optimize product offerings and marketing strategies, thereby driving business growth. I’ve introduced initiatives like Click & Collect and worked on improving the mobile shopping experience through Progressive Web App (PWA) integration. Through these efforts, I aim to drive business growth and enhance customer satisfaction.

Ecommerce Account Manager

KG Group
Heatherton , Victoria
01.2021 - 09.2024

Transitioning from a role as a Product Listing Specialist to an Ecommerce Account Manager, specialising in driving growth and optimising performance across 30 major Australian & New Zealand online marketplace platforms including Amazon, Catch, Kogan, MyDeal, eBay and Trademe for over 150,000 SKUs

  • Channel Growth: Successfully managed and expanded selections across multiple marketplaces, resulting in a 100% portfolio growth in 2023 from 2022
  • Account Management: Additionally, serving as a Portfolio Manager for Matchbox Digital in 2023

Expert understanding of Mirakl, Marketplacer, and curated platforms with extensive knowledge of Amazon operations. In-depth understanding of compliance requirements for each category

Brand Designer, Department of Exports

Blue Pyrenees Estate
Avoca, Victoria
01.2019 - 01.2021

Specialise in crafting brand identities tailored to the Asia-Pacific demographic with advanced proficiency in graphic design encompassing print materials, wine labels, and promotional items for global campaigns

  • International Marketing: Well-versed in diverse international design and marketing trends
  • Sales & Logistics Management: Advanced knowledge in global sales, buying and brand management

Expert understanding of Adobe Creative Suite and print press ready merchandising.

Education

Bachelor Degree - Design Management, graphic design, visual communication, UX/UI design, branding

Swinburne University of Technology
01.2022

Skills

  • E-commerce Strategy
  • Sales Forecasting
  • Salsify
  • Klaviyo
  • Magento & Shopify
  • Lisiting Optimisation
  • Product Procurement
  • Graphic design
  • CMS management
  • Compliance Management

References Rewards

Upon request

Introduction

I'm Mia Yan, an e-commerce professional based in Australia with expertise in marketing, graphic design, and online sales optimisation. Throughout my career, I've had the privilege of working with respected brands like Blue Pyrenees Estate, KG Group, and Matchbox Kitchenware. Currently, I serve as the E-Commerce Coordinator at Direct Chemist Outlet, where I focus on enhancing customer experiences and driving business growth through targeted digital strategies and data-driven insights.

Languages

Chinese (Mandarin)
Native/ Bilingual

References

References available upon request.

Timeline

E-Commerce Coordinator

Direct Chemist Outlet
09.2024 - Current

Ecommerce Account Manager

KG Group
01.2021 - 09.2024

Brand Designer, Department of Exports

Blue Pyrenees Estate
01.2019 - 01.2021

Bachelor Degree - Design Management, graphic design, visual communication, UX/UI design, branding

Swinburne University of Technology

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