Miao ( Cathy) Li
Sydney,NSW
Summary
Hardworking and passionate job seeker with strong organizational skills eager to secure entry-level marketing specialist position. Ready to help team achieve company goals. Performance-driven marketing professional skilled in creating marketing plans and leading successful product launches, promotions and development. Well-versed in SEO content creation, social media audience engagement and brand management.
Overview
19
19
years of professional experience
Work History
Marketing Specialist
World Trade Travel Pty Limited
08.2016 - 05.2020
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Worked closely with in-house design team to timely adjustment of travel route products.
- Designed and implemented advertising and public relations activities.
- Monitored social media questions and comments and appropriately responded.
Beijing Yunjing Network Technology Development Com
Marketing Director
03.2011 - 12.2013
- Built strong relationships with industry professionals and influencers.
- Created content and promotional materials to drive engagement and conversions.
- Planned and executed events and marketing programs to increase qualified leads.
- Developed and implemented successful marketing strategies to increase brand visibility and sales performance.
- Conducted market analysis and research to identify trends and opportunities.
- Developed and presented marketing plans and reports to CEO and shareholders.
- Created and managed marketing budget, ensuring maximized ROI.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
Sales Manager
Beijing Changxun Communication Technology Co.
02.2008 - 03.2011
- Resolved customer issues quickly to close deals and boost client satisfaction.
- Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
- Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets.
- Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
- Met with clients, delivering presentations, and educating on product and service features and offerings.
- Closed lucrative sales deals using strong negotiation and persuasion skills.
- Built relationships with customers and community to establish long-term business growth.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
Property Marketing Specialist
Beijing Minliu Real Estate Company
09.2001 - 06.2004
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Monitored trends in social media, industry, and competitive landscape to create new material.
- Updated social media platforms with latest news and corporate details.
- Monitored social media questions and comments and appropriately responded.
- Created and distributed surveys for data collection and analysis.
Education
Bachelor of Arts - Journalism
Communication University of China
Beijing07.2004
Bachelor of Science - Foreign Trade English
Beijing Institute of Machinery
Beijing07.1997
Skills
- Administrative Support
- Tradeshow Events
- Consultative Sales Techniques
- Promotions Planning Skills
- Customer Meeting Organization
Languages
Chinese (Mandarin)
Native or Bilingual
English
Full Professional
Timeline
Marketing Specialist
World Trade Travel Pty Limited
08.2016 - 05.2020
Beijing Yunjing Network Technology Development Com
Marketing Director
03.2011 - 12.2013
Sales Manager
Beijing Changxun Communication Technology Co.
02.2008 - 03.2011
Property Marketing Specialist
Beijing Minliu Real Estate Company
09.2001 - 06.2004
Bachelor of Arts - Journalism
Communication University of China
Bachelor of Science - Foreign Trade English
Beijing Institute of Machinery
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