Miaomiao Lyu
Denistone,Australia
Summary
Strategic and results-driven Product and Delivery Lead with over 10 years of experience delivering high-value digital transformations across Higher Education (USYD) and Enterprise Retail (Woolworths Group). Expert in orchestrating complex, multi-stream programs that align cutting-edge technology (Adobe Marketing Solutions, Google Solutions, Salesforce) with core business objectives and customer-centric outcomes.
Overview
8
8
years of professional experience
Work History
Product Lead
Woolworths Group
Sydney, NSW
09.2024 - Current
- Lead the vision and delivery for the enterprise Marketing Platform ecosystem, encompassing Adobe Experience Manager (Sites/Assets), Workfront, and Creative Cloud.
- Driving $2.2M in projected annual savings by implementing AI solutions to uplift marketer capabilities and expand internal design capacity.
- Orchestrated three workstreams of engineers, developers, and creative designers while managing strategic partnerships with Adobe Professional Services and Google Engineering to enhance project delivery.
- Manage end-to-end program delivery cycles, including quarterly planning, agile sprint cadences, and proactive risk/dependency mitigation in partnership with Program Management.
- Fostered collaborative relationships with heads of, directors, data analytics, and warehouse teams to ensure seamless data integration and drive platform adoption.
- Architected future-state team transformations and secured investment through data-backed business cases to enable strategic growth.
Senior Delivery Manager
Woolworths Group
Sydney, NSW
01.2022 - 09.2024
- Successfully led the end-to-end delivery of three high-profile digital transformations
- Spearheaded annual operational planning, quarterly budgeting, and business case development to secure funding and align project outputs with enterprise goals.
- Spearheaded annual operational planning, quarterly budgeting, and business case development to secure funding and align project outputs with enterprise goals.
- Acted as the primary lead in Governance forums, providing critical updates, risk mitigation strategies, and key results to Commercial General Managers.
- Managed complex integrations of Adobe Experience Cloud, Zendesk, and AEM, ensuring seamless technical interoperability.
- Led and mentored a geographically dispersed team of 24+ specialists (UI/UX, AEM Developers, and Architects) across the UK, NZ, and Australia.
- Established Ways of Working by implementing agile cadences and elevating maturity levels across business units to increase delivery velocity.
- Designed and rolled out comprehensive training and enablement plans to ensure high adoption rates for new tools across the Woolworths Group.
Senior Consultant
Ernst & Young
01.2021 - 01.2022
- Oversaw rigorous approval process for critical project gates, delivery milestones, and multi-million dollar investment plans at leading Australian bank, ensuring alignment with strategic objectives.
- Facilitated high-level Working Group meetings with senior executives to secure formal endorsement on complex project deliverables, enhancing project accountability and stakeholder engagement.
- Orchestrated and managed offshore team workstreams, providing clear technical guidance and quality assurance to ensure global delivery met stringent Australian banking standards.
- Navigated complex data management frameworks within highly regulated environment, ensuring alignment of project milestones with enterprise data governance and security policies to mitigate compliance risks.
Technical Business Analyst
The University of Sydney
10.2017 - 01.2021
- Spearheaded the launch of a new digital platform for university-wide academic staff, managing the integration of internal systems to enhance staff engagement and operational efficiency.
- Led a high-impact digital experience remediation initiative to overhaul course information accuracy. Aligned complex curriculum requirements with the digital front-end to ensure a seamless "source-of-truth" experience for both prospective and enrolled students.
- Collaborated with integration designers to architect data transformation logic, navigating legacy data structures to ensure accurate reflection of curriculum specifications across digital ecosystem.
- Partnered with stakeholders from academic leads to technical dev teams to align projects with University data and governance standards.
- Managed transition from project phase to ongoing support, providing post-implementation frameworks to ensure stability of optimized digital ecosystem.
- Recognized with the Employee of the Year Award (2019) for promoting a positive team culture and demonstrating excellence in high-pressure collaborative environments.
Education
Master of Commerce - Business Information System and Big Data in Business
The University of Sydney
Sydney, Australia07-2019
Skills
- Digital transformation
- Program management
- Agile Project Management
- Stakeholder management
- Lifecycle management
- Journey mapping
- Data analysis
- Risk management
- Cross-functional teamwork
- Team leadership
- Strategic planning
- Adaptability to change
- Product strategy
- Business case
- AI implementation
Awards
- Received All Star Award for demonstrating great efforts in cross-team collaboration by WooliesX in 2022
- Punctilious Award, 2021, Awarded by Data Analytics team at Ernst & Young in recognition for achieving consistent performance excellence in client services
- Employee of the Year Award, 2019, Awarded by Marketing and Communications at University of Sydney for demonstrating excellence, team player/collaboration and promoting positive culture
Technical Summary
Adobe Experience Cloud, Adobe Analytics, Workfront, Workfront Planner, Salesforce, Google Vertex Studio, Nano Banana, Miro, Confluence, Jira, Trello, SmartSheet, Looker Studio
Advanced Training
- Hold business analysis qualifications including Agile Analysis Certification - IBA-AAC
- Agile Project Management
- Business Process Management
- Managing People and Projects from Centre for Continuing Education
- Successful Negotiation: Essential Strategies and Skills from Coursera Course Certificates
Timeline
Product Lead
Woolworths Group
09.2024 - Current
Senior Delivery Manager
Woolworths Group
01.2022 - 09.2024
Senior Consultant
Ernst & Young
01.2021 - 01.2022
Technical Business Analyst
The University of Sydney
10.2017 - 01.2021
Master of Commerce - Business Information System and Big Data in Business
The University of Sydney