MICHAEL ALLFREY

Work History

Hybrid Sales Executive

TTI - Ryobi AEG & other Brands

01.2019 - Current

This position has helped me back into the workforce as an employee after a long time as a business owner, but due the sea change I required and Covid 19 hit the country I took on a position with TTI and it's a great Job but not a career in which I'm now ready to tackle.
I am really enjoying being back out on the road as a salesperson and selling tools & equipment again! During this time we have achieved State of the years of 2020 & 2021 and I personally achieved targets both years at approx 20% over each year with a target of 9 million for 21 in out going sales with the actually sales for 2021 at 9.81 million so sales in the southwest have been strong and my territory carried the rest of the state in 2021 for the year and to achieve the state targets
My responsibilities include:
Maintaining Bunnings stores through a sales territory in the South West of WA
Reselling products through Bunnings - Merchandising - maintaining stock levels - Report monthly to the Sales Manager
End user sales - Promotion of new products - Effective time management - Set and achieve targets - Attending and holding tradeshows - Customer Service in store - Account Management - Technical specifications and applications - Demonstrations - Liaise and supply orders to Bunnings and end user customers.

Business Owner

Quads N Bikes PL T/a Mindarie Motorcycles

07.2008 - 01.2019

This was my own business, I took a big chance and made my hobby a business and it paid off nicely, It was awesome we where turning over approx 1.5 million dollars Per annum with good growth every year but it was time to get my life back and back to what I love doing, sales representative / area management type work preferably in tools again due to the fact the both my parents passed and I was due for a sea change and TTI (Ryobi / AEG ) provided that change.
During the 11 years we became a Dealership for worldwide brands - KYMCO, SWM, ARCTIC CAT, THUMPSTAR Full workshop including engine building, Servicing, Tyres, and accessory fitting
Retail sales - Safety equipment - Consumables - Fox & Aplinestars and many other reputable brands
All purchasing for store - Importing products from the USA, performance parts and accessories

Territory Manager

Enerpac

01.2007 - 06.2008

My territory was the northwest of Australia, working from a home office, in the northern suburbs
I completed a service & training course, to get me started on the basic hydraulic tools and torque wrenches
I found Products very interesting, and was learning fast, it wasn’t long before I started to land some good orders through the mining sector and really making inroads into oil & gas sector with the range of subsea bolting equipment and pumps
I spent allot of time in the Pilbara with Graham James calling on Mine sites and performing Site audits and training courses in which up to 20 guys from the site would attend our safety & training courses
During my time with Enerpac we achieved the Number 1 State Position with 30% growth that year due to all the hard work we put in the mining sectors
I was actually out on site with Graham James, he was there the day that I decided to resign from Enerpac and follow my dream of being a business owner and open the Quads n Bikes Business and we are still mates today !
My responsibilities include: - Create and build up a sales territory throughout WA
Resell products through - distributors - Cooper fluid Systems & Blackwood's
Report monthly to the National Sales Manager
End user sales calls - Promotion new products - Effective time management - Set and achieve targets - Customer Service (locally WST) - Account Management - Technical specifications and applications - Demonstrations - Liaise and supply orders to resellers and end users - Safety Training & Audits on Mine sites
This position is a very autonomous role with massive amounts of travel involved, which
I handled with no issues and enjoyed.

State Sales Manager

Snap-on Tools Australia

01.2001 - 01.2007

This Position involved wearing two hats, first of all, the Snap-on branded products are generally sold directly to the end user, for this position this includes the
Dept of Defence
Government Deptments
All sectors of Mining,
Manufacturing and Industrial areas
The second part of this position is to sell and supply other brands tools and equipment from Snap-on owned companies to the reseller industry in a very similar fashion to my previous position (Kincrome) in which we did an amazing job getting these brands to market as they had never been seen in Australia at that point.
I Achieved the state awards for three years straight 05, 06 & 07 and was loving life but the Motorcycle hobby was growing fast
My territory is the whole of Western Australia, working from a home office, in the northern suburbs
My responsibilities include: - Create and build up a sales territory throughout WA
Hold and maintain stocks at local warehouses
Report monthly to the National Sales Manager
Promotion of products - Effective time management - Set and achieve targets - Attending and holding tradeshows - Customer Service (locally WST) - Account Management - Import and sell new products to local markets - Technical specifications and applications - Demonstrations - Liaise and supply orders to resellers and end users
This position is a very autonomous role with massive amounts of travel involved but I Loved it !

Senior Area Manager

Kincrome Australia P/L

01.1998 - 01.2001

Kincrome is one of the largest wholesalers of Automotive, Industrial and Hardware Tools in
Australia
My role in the company as a Senior Area manager is to maintain and increase sales within Perth metro and country areas
During the three years I was employed at Kincrome, I successfully met and exceeded sales budgets in the following regions: - Metro - Geraldton / Carnarvon - Northwest (Pilbara) - Far northwest (Kimberley) - Wheatbelt
I was also the first and only person to be awarded the Number 1 area managers award within only 6 months of being with the Company and I still feel proud of this achievement today !
This position involved substantial traveling and responsibility with success depending on time effective management and the ability to work autonomously and achieve sales targets
It is here that I am proud to say that I achieve sales in excess of $1.2 Million annually
My responsibilities also include: - Attending and holding tradeshows - Merchandising – Bunnings - Entertaining key accounts

Industrial Sales Representative

Toolmart P/L

01.1995 - 01.1998

Toolmart is the largest independent distributor of tools and equipment in the Perth metro area
My role with this company was to call on basically any accounts (trade / retail / cod) that would purchase tools and equipment on a regular basis within my territory in the metro area - Kewdale - Welshpool - Maddington - And surrounding areas
This position gave me excellent experience with products in the tool industry including
Power, Petrol, hand, and machinery - Sales of tools & equipment - Technical specifications & applications - Demonstrations - Resolution of product problems & repairs - Phone sales - Counter sales & service - Handling of cash & balancing of til - Liaise & supply stock orders to internal customers

Sales Manager / Storemanager

Bodyline International

01.1994 - 06.1995

This position involved sales and liaison with customer’s Australia wide, based in Sydney, with one national sales rep on the road
We supplied panelbeating and spray painting equipment to resellers
My main objective here was to support the sales rep and supply orders with the help of warehouse staff
This particular store had a small Crash
Supplies store at the front, which also included trade and retail sales
Some of my duties included: - Technical specifications & applications - Demonstrations - Resolution of product problems - Colour matching & mixing of paints - Counter sales & service - Maintain stock levels at warehouse - Account management - Liaise & supply stocks to seven Crash Supplies stores
This position also required the skills to motivate three staff members.

2IC Manager

Crash Supplies, Bodyline International

01.1992 - 01.1993

This position was very busy due to the supply and demand of products to panel shops in
Sydney`s western suburbs, some of my daily duties included: - Supervision of three staff (delivery drivers) - Liaise with sales representatives (4) - Computer entry & invoicing - Account Management - Handling cash sales & balancing of til - Maintaining stock levels - Demonstrations - Picking orders - Mixing paints - Organization of delivery trucks twice daily - Phone sales
Due to my skills at this level I was internally promoted.

Surface Finisher

Royal Australian Air Force

01.1987 - 01.1992

Aeronautical, Marine, Automotive, Household
This position was a Military Apprenticeship in all aspects of paint finishes for Aircraft, marine vessels, vehicles and household surfaces
Preparation - Application - Refinishing - Fire & Safety - Colour theory - Occupational health & toxicological information - Signwriting - Decals
All work I carried out was at a military standard on F-111, C130, 707 Aircraft & all types of military vehicles.

Summary

Overview

Work History

Hybrid Sales Executive

Business Owner

Territory Manager

State Sales Manager

Senior Area Manager

Industrial Sales Representative

Sales Manager / Storemanager

2IC Manager

Surface Finisher

Education

Skills

Accomplishments

Additional Information

Awards

Timeline

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