Summary
Overview
Work History
Education
Skills
Timeline
Generic

MICHAEL BENTLEY

Maitland

Summary

Dynamic General Manager with a proven track record in the wine Industry, excelling in sales growth and client relationship management. Leveraging strong interpersonal skills and strategic planning, I achieved consistent revenue increases and enhanced customer loyalty. Skilled in operations management, I foster team collaboration to drive organizational success and profitability.

Overview

33
33
years of professional experience

Work History

General Manager/Global Sales Director

Eureka Distilling
10.2024 - Current
  • Developed and implemented strategies to increase sales and profitability.
  • Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
  • Managed budget development, forecasting, and financial reporting processes to track progress towards organizational objectives accurately.
  • Implemented operational strategies and effectively built customer and employee loyalty.

General Manager

Briar Ridge Vineyard
07.2020 - 10.2024


  • Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
  • Increased wholesale sales revenue by implementing effective strategies and establishing strong customer relationships.
  • Developed and implemented strategies to increase sales and profitability.
  • Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
  • Achieved consistent year-over-year growth in both revenue generation and territory expansion through strategic planning and execution.
  • Met with customers to give sales presentations, negotiate contracts and promote services.
  • Liaised with marketing and product development departments to maintain brand consistency.
  • Developed and implemented effective sales strategies and led nationwide sales team members to achieve sales targets.
  • Established strong partnerships with channel partners for seamless distribution of products across various regions.
  • Developed and maintained key relationships with clients, leading to an enhanced customer loyalty and increased repeat business.
  • Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
  • Analyzed industry trends to maintain a competitive edge in pricing strategies and product offerings.
  • Enhanced communication within the sales team through regular meetings, updates, and training sessions.
  • Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
  • Built relationships with customers and community to establish long-term business growth.


Key Account Manager NSW

CCL Label
04.2018 - 06.2020
  • Built and maintained strong client relationships to drive business growth.
  • Strengthened client relationships through regular communication and effective problemsolving.
  • Created sales forecasts to target daily, monthly and yearly objectives.
  • Delivered exceptional customer service by resolving client concerns quickly and efficiently.
  • Analyzed sales and customer data to identify trends and opportunities for increased profitability.

National Sales Manager

Hungerford Hill Wines
10.2013 - 04.2018
  • Achieved consistent year-over-year growth in both revenue generation and territory expansion through strategic planning and execution.
  • Met with customers to give sales presentations, negotiate contracts and promote services.
  • Delivered comprehensive sales presentations, showcasing the company''s products and services to secure new business contracts.
  • Liaised with marketing and product development departments to maintain brand consistency.
  • Established strong partnerships with channel partners for seamless distribution of products across various regions.
  • Developed and maintained key relationships with clients, leading to an enhanced customer loyalty and increased repeat business.
  • Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.

Export Manager

Commodore Trading
02.2010 - 10.2013
  • Coordinated sales forecasts and inventory management to ensure adequate stock levels for prompt fulfillment of customer orders.
  • Prepared various import, export and supplier forms for customs submittal.
  • Expanded export market presence by identifying and securing new business opportunities.
  • Negotiated favorable contract terms to maximize profit margins while maintaining high-quality standards.
  • Maintained compliance with all applicable laws, regulations, and industry best practices pertaining to international trade activities.
  • Enhanced customer satisfaction by providing exceptional support and resolving issues promptly.

Principal/Owner/Sales Manager

Best Nest Realty
04.2006 - 12.2009

Self Employed, covering all aspects of a Real Estate sales business

Business Owner/Landscaping

The Mick and Jo Garden Show
06.2002 - 04.2006

Self employed, co-owner of landscaping business

General Manager/Vineyard Manager

Diamond Valley Vineyard
02.1992 - 04.2002

Family business operation, combining all aspects of the wine industry from vineyard to sales. Including development of Vineyard/Winery and Cellar Door/Cafe on Phillip Island.

Education

Diploma - Viticulture

Dookie Agricultural College
Shepparton, VIC
06-1994

Skills

  • Strong Interpersonal Skills
  • Sales Insight
  • Leadership and team building
  • Problem resolution
  • Operations management
  • Team player
  • Efficient multi-tasker
  • Staff management
  • Relationship building

Timeline

General Manager/Global Sales Director

Eureka Distilling
10.2024 - Current

General Manager

Briar Ridge Vineyard
07.2020 - 10.2024

Key Account Manager NSW

CCL Label
04.2018 - 06.2020

National Sales Manager

Hungerford Hill Wines
10.2013 - 04.2018

Export Manager

Commodore Trading
02.2010 - 10.2013

Principal/Owner/Sales Manager

Best Nest Realty
04.2006 - 12.2009

Business Owner/Landscaping

The Mick and Jo Garden Show
06.2002 - 04.2006

General Manager/Vineyard Manager

Diamond Valley Vineyard
02.1992 - 04.2002

Diploma - Viticulture

Dookie Agricultural College
MICHAEL BENTLEY