Michael Cornwell
Sydney
Summary
Results orientated and driven sales leader with a strong background in direct and channel sales for marketing technology platforms. Passionate about collaborating with clients to modernise their marketing and customer experience efforts by leveraging AI driven solutions in a rapidly changing landscape.
Known for fostering collaborative environments across internal and partner teams, whilst adapting to changing business needs and emphasising the focus on strategic objectives
Excited about opportunities to onboard and scale dynamic teams taking best in class solutions to market across Australia & APAC.
Overview
15
15
years of professional experience
Work History
Regional Director - Commercial & Partnerships
XPON Technologies
07.2023 - Current
- Leading the go to market team and partnership strategy across AUNZ
- Net new revenue of $2.4 million across FY25
- Scaled go to market partnerships across AUNZ, onboarding 6 new media partners across FY24/25
- Reset of go to market strategy, sales motion and team restructure to align with the product led vision of the organisation, leading with proprietary Customer Data Platform
- Brand ambassador and thought leader, speaking at industry events and leading executive industry roundtables
- Internal leadership to support the evolution of team and client engagement model
Head of Commercial
XPON Technologies
09.2021 - 07.2023
- Recruited & onboarded a team of 5 BDR's across AUNZ
- Rapidly developed the team cadence, culture and operating model in a fast scaling business
- Coached on both a 1-to-1 and team level, developing clear progressing plans for each team member
- Team contribution to ARR growth of 66% across FY22
- Supported the development & evolution of the go to market proposition across multiple product lines and managed service offerings
- Brand ambassador leading industry event presentations
- Google Partner of the Year award 2022
Head of Business Development
Datisan (XPON Technologies)
01.2020 - 09.2021
- Led the go to market via both direct and partner channels
- Net new revenue contribution of $2.5 million
- Scaled partnership with Google across the Cloud business, opening new go to market channel
- Matured the commercial model, shifting towards managed service and product led revenue enabling increase in engagement size and long term client agreements
Head of Sales
Datalicious (Equifax)
01.2019 - 01.2020
- Recruited and onboarded a team of 3 business development rep across Australia, South East Asia & India
- Developed local go to market strategies in all 3 markets, each with very different objectives and challenges
- 1-to-1 and team coaching to enable the team to take ownership of each market
- Revenue growth of 20% during FY21 in challenging market and internal conditions as Datalicious integrated with Equifax
- Managed vendor partnerships with Google and Meta across the region, collaborating on joint go to market strategies and joint solution offerings
Regional Account Director SEA
Datalicious
10.2017 - 12.2018
- Managed key accounts across Australia and South East Asia
- Recruited and onboarded local Account Management within South East Asia
- Increased revenue by 35% within territory via growth of existing accounts and acquisition of net new accounts
- Scaled Google partnership within South East Asia
- Navigated cultural and team alignment following Equifax acquisition of Datalicious
Account Director - Australia
Datalicious
07.2016 - 09.2017
- Annual revenue under management growth of 35% across allocated territory and client base, including net new logo growth
- Contributed to the development of product go to market for Media Attribution Solution
- Supported scale into both the UK & Korea, acting as the solution expert for Datalicious products in multiple pitches across both regions
Account Manager NSW & QLD
Datalicious
04.2015 - 07.2016
- Managed key accounts across Australia including Telstra, BUPA, & ING
- 100% retention of account base and 25% annual territory growth across both existing accounts and net new logos
- Collaborated with technical team members to quickly enable personal understanding of challenges and solutions
Account Manager - UK & EMEA
Quantum Marketing
07.2011 - 12.2014
- Managed relationships with key clients across the UK & Europe including Dell Technologies & Blackberry
- Account growth in primary key accounts of 28% year on year
- Strong collaboration with delivery teams to ensure positive client experience and delivery of expected results
- Onboarded 4 net new clients across FY14/15
Telemarketing Consultant
Quantum Marketing
08.2009 - 08.2010
- 1 Year placement as part of University Degree
- Generating sales leads via cold calling for technology clients including HP, IBM, Dell and Microsoft
- Close collaboration with client sales teams to understand lead requirements and handover options
- Within the Top 3 performing consultants across the call centre
Education
Bachelor of Arts - Business & Marketing
University of Central Lancashire
Preston, United Kingdom09.2021
Skills
Sales Leadership
Coaching and personal development
Go to Market Strategy
Partnership & Channel Strategy
Client & relationship Management
P&L Management
Public Speaking
Timeline
Regional Director - Commercial & Partnerships
XPON Technologies
07.2023 - Current
Head of Commercial
XPON Technologies
09.2021 - 07.2023
Head of Business Development
Datisan (XPON Technologies)
01.2020 - 09.2021
Head of Sales
Datalicious (Equifax)
01.2019 - 01.2020
Regional Account Director SEA
Datalicious
10.2017 - 12.2018
Account Director - Australia
Datalicious
07.2016 - 09.2017
Account Manager NSW & QLD
Datalicious
04.2015 - 07.2016
Account Manager - UK & EMEA
Quantum Marketing
07.2011 - 12.2014
Telemarketing Consultant
Quantum Marketing
08.2009 - 08.2010
Bachelor of Arts - Business & Marketing
University of Central Lancashire
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