MICHAEL ELLENOR
Newcastle,NSW
Summary
I believe my blended experience across Marketing and Advertising Agency roles to date would make me a great contribution to your team. I've become reliable and trusted by both managers, business owners and clients for my commitment to delivering high quality work on time, on budget and on brief.
I am confident that I can bring great enthusiasm and experience to your organisation and help build on your reputation. This is done best by my enthusiasm for implementing strategic and tactical marketing campaigns to drive engagement and sales. Bringing a solid history of success in boosting program operations efficiency, conversion rates and performance. I have a large breadth of both online and traditional marketing approaches.
Overview
8
8
years of professional experience
Work History
Business Director
Enigma Communications
09.2022 - Current
- Build and maintain strong relationships in the Newcastle market.
- Oversee team's delivery of projects to suit each clients requirements.
- Ensure projects are sold and delivered in a manner that drives profitability.
- Build lasting relationships with clients of all levels becoming a trusted advisor to their business needs.
Managing/Marketing Director
Sweeney Advertising Creative
09.2016 - 09.2022
- Started and managed a small creative advertising agency for 6 years
- Managed all business operations for a creative advertising agency, from financials through to client and team management.
- Led development of comprehensive business plan to maximise profitability and company performance.
- Developed and implemented successful marketing strategies for a range of clients across industries.
- Managed a creative team to generate campaigns, content and communication tools for client campaigns.
Digital Marketing Manager
Qantas
01.2016 - 08.2016
- Frequent Flyer Marketing team, my role was focused on digital activity across eDMs and social media
- Working with the broader team I helped create, implement and manage digital campaigns to help drive both brand awareness and product sales.
- Developed and executed A/B testing strategies to optimize campaign performance.
- Monitored return on investment of online and social media marketing efforts.
Education
Master of Marketing - Marketing
University of Newcastle
Newcastle, NSW10.2014
Bachelor of Business - Marketing Major
University of Newcastle
Newcastle06.2009
Skills
- Brand Strategy and Messaging
- Marketing Strategy
- Campaign Development and Management
- Stakeholder Engagement and Management
- Communication and Writing Skills
- Digital Marketing
- Client Relationship Management
- Business Development
Custom
- Fitness
- Golf
- Travel
- Food
Timeline
Business Director
Enigma Communications
09.2022 - Current
Managing/Marketing Director
Sweeney Advertising Creative
09.2016 - 09.2022
Digital Marketing Manager
Qantas
01.2016 - 08.2016
Master of Marketing - Marketing
University of Newcastle
Bachelor of Business - Marketing Major
University of Newcastle
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