Summary
Overview
Work History
Education
Skills
Accomplishments
Hobbies
Timeline
Generic

Michael Gerada

Caroline Springs,VIC

Summary

Accomplished Head of Business Development at Bluescope Steel, adept in CRM Management and fostering team collaboration. Spearheaded strategic initiatives, driving significant market share growth and enhancing customer satisfaction. Proven track record in partnership development and negotiations, leading to profitable outcomes and robust client relationships.


My strengths and purpose are to build high performing teams, teams that understand and are industry leaders in their roles and continue to strive to be the best version of themselves that they can be.


I see the value I provide in my roles explore the opportunities to develop and enable local supply chains using in our four focus areas.


I am driven by my values - trust, integrity, curiosity and honesty.


Through this I strive to secure a lasting legacy for myself and the communities I operate in.



Overview

13
13
years of professional experience

Work History

Head of Business Development

Bluescope Steel
07.2021 - Current
  • Presented progress reports to executive leadership, sharing insights on performance metrics and growth indicators.
  • Led high level contract negotiations for optimal pricing, improving profit margins across the organization.
  • Developed comprehensive strategic marketing plans that increased brand awareness, driving higher sales numbers.
  • Worked closely with various state and federal governments to support decision making around effective policy for local manufacturing.
  • Managed a high performing team of sales executives to grow opportunities for core products and brands across the domestic supply chain.
  • Expanded company presence in Renewable Energy markets by identifying opportunities and establishing partnerships.
  • Strengthened client relationships through consistent communication and timely resolution of issues.
  • Influenced key stakeholders both internally and externally, securing support for vital project initiatives.
  • Developed Implemented sales strategies, leading to increased market share and overall growth.

State Manager

BlueScope Building Components
09.2018 - 07.2021
  • Increased customer satisfaction levels by implementing targeted service improvement programs.
  • Managed a team of sales representatives, providing guidance and support for their professional growth.
  • Provided ongoing training and development opportunities for staff members, fostering a culture of continuous learning and growth.
  • Boosted sales through successful marketing and service optimization strategies.
  • Streamlined operations by identifying inefficiencies and implementing process improvements.
  • Fostered a positive work environment that promoted collaboration, teamwork, creativity, innovation amongst employees.
  • Developed strong relationships with key clients, leading to increased revenue and market share.
  • Negotiated contracts and commercial agreements with favorable terms.
  • Increased overall sales by implementing strategic marketing plans and optimizing regional resources.

State Manager BlueScope Distribution

BlueScope Distribution
10.2011 - 09.2018
  • Increased customer satisfaction levels by implementing targeted service improvement programs.
  • Managed a team of sales representatives, providing guidance and support for their professional growth.
  • Provided ongoing training and development opportunities for staff members, fostering a culture of continuous learning and growth.
  • Boosted sales through successful marketing and service optimization strategies.
  • Manged organisational restructures combining sites and creating efficiencies
  • Identified profit improvements through sales and operational opportunities returning significant profit to the bottom line
  • Developed robust understanding of customer needs building value propositions to ensure an enhanced service model creating long lasting partnerships

Education

Business Management

Victoria University
Melbourne, VIC
01.2009

Skills

  • CRM Management
  • Business Modeling
  • Pricing strategy
  • Partnership Development
  • Channel Management
  • Customer Service
  • Customer Satisfaction
  • Team Collaboration
  • Team Leadership
  • Relationship building and management
  • Negotiations
  • Training and mentoring
  • Relationship Management

Accomplishments

In a career spanning twenty years in the steel industry mainly within BlueScope Steel I have had many roles from starting as a storeman to working through to a senior executive with National Business Development responsibilities. I have educated myself along the way and been very focused on driving myself and my teams to be their absolute best.

  • Produced a one million dollar EBIT to a loss making business in Queensland within eighteen months.
  • Achieved business restructure and consolidation resulting in unprecedented profitability to Victorian distribution business developing a comprehensive sales and marketing strategy and operational efficiency plan.
  • Achieved second highest employee engagement survey score through effectively engaging and working with staff.
  • Documented and resolved cultural performance issues which led to operational improvements, buy-in and engagement.

Hobbies

- Focused on health and fitness (Mental and Physical)

- Enjoy quality family time

- Have previously had involvement with local football club creating a safe community environment

- Engaged and involved with the local football clubs and developing strong Women's program

- Enjoy supporting community programs to give back such as Inspiring Connections (feeding the homeless fortnightly)

Timeline

Head of Business Development

Bluescope Steel
07.2021 - Current

State Manager

BlueScope Building Components
09.2018 - 07.2021

State Manager BlueScope Distribution

BlueScope Distribution
10.2011 - 09.2018

Business Management

Victoria University

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Michael Gerada