MICHAEL GUNN
St Kilda,Australia
Summary
High-achieving and career-oriented professional with a wealth of experience in marketing and sales across international markets. Expertise includes developing strategies and campaigns to grow global brands, with a proven track record of delivering exceptional results.
Overview
22
22
years of professional experience
Work History
Head of Shopper Marketing & Category Execution – Retail Beer
ASAHI BEVERAGES – OCEANIA
01.2021 - Current
- Lead a dynamic team of 15 in the development and execution of national and customer programs, category initiatives, and innovations for a diverse portfolio of 25+ global and local brands throughout Australia
- Leverage category and shopper insights to create occasion-led activities to drive category growth
- Utilize digital strategies to revolutionize our go-to-market approach
- Spearhead the creation and implementation of both short-term 1-year plans (1YP) and long-term 3-year plans (3YP) to drive future growth
- Manage key responsibilities, including overseeing an annual budget of $10 million, ensuring team engagement, perfect store execution, and monitoring/reporting on campaign effectiveness.
Senior Trade Marketing Manager – On Premise
ASAHI BEVERAGES – OCEANIA
01.2018 - 01.2021
- Lead a dynamic team of 15 in the development and execution of national and customer programs, category initiatives, and innovations for a diverse portfolio of 25+ global and local brands throughout Australia
- Leverage category and shopper insights to create occasion-led activities to drive category growth
- Utilize digital strategies to revolutionize our go-to-market approach
- Spearhead the creation and implementation of both short-term 1-year plans (1YP) and long-term 3-year plans (3YP) to drive future growth
- Manage key responsibilities, including overseeing an annual budget of $10 million, ensuring team engagement, perfect store execution, and monitoring/reporting on campaign effectiveness.
General Manager – Cambodia, Laos & Thailand
AB INBEV INTERNATIONAL
01.2015 - 01.2017
- Executed sales and marketing strategies for growth of AB InBev Global Brands Budweiser, Corona, and Stella Artois in Cambodia, Laos, and Thailand
- Oversaw planning, budgeting, and P&L delivery
- Cultivated and sustained commercial relationships with local business partners.
Associate Marketing Director – Vietnam
AB INBEV INTERNATIONAL
01.2013 - 01.2014
- Drove significant volume growth for Budweiser and Beck’s prior to local production initiation
- Generated incremental demand through innovative brand and trade marketing strategies targeting influential nightlife venues, experiential music platforms, and impactful social media and digital activations in Ho Chi Minh and Hanoi.
General Manager, Vietnam
AB INBEV INTERNATIONAL
01.2012 - 01.2013
- Pioneered AB InBev's presence in Vietnam as the first on-site representative, spearheading the market expansion for Budweiser
- Proactively exited existing distributor relationships to facilitate future growth
- Conducted a comprehensive route-to-market (RTM) assessment, providing essential recommendations, and successfully led their implementation
- Established a new AB InBev office and initiated commercial operations in the region.
Area Manager Australia and New Zealand
AB INBEV INTERNATIONAL
01.2009 - 01.2011
- Situated in the market, collaborated with Lion Nathan across Australia and New Zealand to expand ABI's global brands, including Budweiser and Beck’s in Australia and Stella Artois in New Zealand
- Advocated for the global strategy, overseeing the transition, repositioning, and growth of Budweiser as a premium import
- Cultivated and sustained a strategic partnership with Lion, aligning with master cooperation agreements
- Spearheaded the development of annual operating plans, managed P&L, tracked progress, and generated comprehensive commercial and performance reports.
Country Manager Export Markets
ANHEUSER BUSCH EUROPE
01.2006 - 01.2009
- Inspired distribution partners to drive Budweiser growth in 12 European markets, spanning Baltics, Nordics, Hungary, Switzerland, Turkey, Greece, and Cyprus
- Executed collaborative advertising and promotional initiatives with aligned budgets
- Developed annual business plans, monitored performance, and conducted quarterly reviews for continuous optimization.
Customer Marketing Manager, On Premise and Off Trade Premise
ANHEUSER BUSCH EUROPE
01.2003 - 01.2006
- Formulated and executed the annual customer marketing strategy and plans leveraging global sponsorships.
Brand Manager, Budweiser and Michelob
ANHEUSER BUSCH EUROPE
01.2002 - 01.2002
- Formulated and executed the annual customer marketing strategy and plans leveraging global sponsorships.
Education
POST GRADUATE DIPLOMA IN MARKETING -
Chartered Institute of Marketing
UK01.2004
BA HONOURS, GEOGRAPHY -
University of Liverpool
UK01.1993
Skills
- Global market exposure
- Global brand development
- Teamwork and Collaboration
- Problem-Solving
- People development & leadership
- Senior stakeholder management
- Marketing campaign creation
- Shopper Marketing campaign creation
- Budget optimization & oversight
- P&L responsibility
Citizenship
UK
Residency
Australia
Professional Development
- Green Belt, 2017
- Leading at ABI, 2016
- White Belt, 2010
- Finance
- Brand Management, Ashridge
- Coaching for Excellence
- Leadership
- Presentation Skills
Timeline
Head of Shopper Marketing & Category Execution – Retail Beer
ASAHI BEVERAGES – OCEANIA
01.2021 - Current
Senior Trade Marketing Manager – On Premise
ASAHI BEVERAGES – OCEANIA
01.2018 - 01.2021
General Manager – Cambodia, Laos & Thailand
AB INBEV INTERNATIONAL
01.2015 - 01.2017
Associate Marketing Director – Vietnam
AB INBEV INTERNATIONAL
01.2013 - 01.2014
General Manager, Vietnam
AB INBEV INTERNATIONAL
01.2012 - 01.2013
Area Manager Australia and New Zealand
AB INBEV INTERNATIONAL
01.2009 - 01.2011
Country Manager Export Markets
ANHEUSER BUSCH EUROPE
01.2006 - 01.2009
Customer Marketing Manager, On Premise and Off Trade Premise
ANHEUSER BUSCH EUROPE
01.2003 - 01.2006
Brand Manager, Budweiser and Michelob
ANHEUSER BUSCH EUROPE
01.2002 - 01.2002
POST GRADUATE DIPLOMA IN MARKETING -
Chartered Institute of Marketing
BA HONOURS, GEOGRAPHY -
University of Liverpool
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