Michael Luu

• Key projects: Peter Jackson Menswear (expected launch Q1 2024); Fitness Vending (FY 2024)
• Expanded market share by identifying new business opportunities and forging strategic partnerships with potential clients.
• Implemented effective CRM practices, ensuring accurate tracking of leads, client interactions, and account management activities.

Completion of MBA Program

• Leading team of five staff to oversee New Business and Commercial Partnerships (Buy Now Pay later, Cash Back, Delivery, Credit Card) functions for Click Frenzy;
• Delivered on FY22 $2.3M Target; Delivered on FY23 H1 Target $1.1M

• Key Retailer liaison for prospective clients for Click Frenzy events and Solus EDM/Showcase activations.
• Growth of 50% year-on-year for expected advertising budget turnover of $1.5M in FY2021;
• Prospecting new retail clients to the Click Frenzy platform; successfully onboarded the following premium direct to consumer brands/retailers: Dyson, The Good Guys, Kogan.com, Target, L’oreal Paris/Luxe Brands, Big W, Canon, Vinomofo, Reckitt Benckiser
• Helped to establish:
• Preliminary licensing framework for Click Frenzy trademark usage during platform sales event period;
• Cyber Week campaign activity in 2019, first time outside of flagship Click Frenzy Campaign in November.

• Grow and develop the Health and Wellbeing & Pets categories with expected turnover $11M for FY19 with 35% GP;
• Conduct industry competitor analysis, on-board leading market brands and develop range architecture and calendar marketing strategy;
• Implement sales events and promotional activity for group sales channels;
• Maintain 1000 plus clearance/core line SKU mix, vendor replenishment, ranging and merchandising of Online Events and Shops;
• Source New Suppliers – local and international, liaison of existing suppliers and;
• Utilise Unity/CMS database programs

• Meet customer sales to budget of annual turnover of $800,000 with 30% gross profit;
• Service of over 200 wholesale gift, party, discount/variety, online and wholesale distribution accounts across metro and regional Victoria;
• Execute marketing and sales of over 10,000 SKUs across 10 line categories
• Includes the successful fulfillment of 2013 Seasonal programs, plus sales of 2013 Event Calendar Marketing Program;
• Drive business development of prospective accounts and maximizing sales opportunities with existing accounts;
• Oversee Account Debtor management and administration, liaison with Perth Head Office;
• Deliver Merchandising, Retail Training/Assessment and implementing promotional programs to SMEs and
• Utilise Pronto CRM and Company Roadshow Sales Programs.