Michael McGinley
Sydney,NSW
Summary
Born In Ireland, moved to Sydney in 2001. Attended St Josephs College, Hunters Hill. Attended ACPE studying sports psychology before moving to Perth to make it professionally in football. After that didn't eventuate I opened up cafes in Manly and Mona Vale over the span 6 years.
Currently operating an E-commerce Page through ETSY selling various creative products, consistently working on SEO. Most recently completed a Professional Digital Marketing Accreditation through The Digital Marketing Institute which covered all key aspects of the industry, learning skills in SEO, Social Media Content Marketing, Building Strategies, Email Marketing and Analytics to name a few.
Key strengths: creativity, open mindedness, self awareness, team work, culture building, Sales and customer service.
Overview
7
7
years of professional experience
Work History
Retail Store Sales Manager
RugsNTimber
08.2022 - Current
- Coached sales associates in product specifications, sales and selling techniques, significantly increasing customer satisfaction.
- Offered hands-on assistance to customers, assessing needs, and maintaining current knowledge of consumer preferences.
- Strengthened merchandising and promotional strategies to drive customer engagement and boost sales working on Social Media Campaigns through Socials and SEO.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
Small Business Owner
Self Employed
01.2020 - 07.2022
- Promoted business via social media to generate leads and maximize brand identity.
- Advertised products and services online, social media and through traditional campaigns to target ideal consumers.
- Maintained kitchen cleanliness and sanitation through correct procedures and scheduled cleaning of surfaces and equipment.
- Oversaw food preparation and monitored safety protocols.
- Trained staff on proper cooking procedures as well as safety regulations and productivity strategies.
- Purchased food and cultivated strong vendor relationships.
- Managed staff schedules and maintained adequate coverage for all shifts.
- Handled escalated customer concerns with speed and knowledgeable support to achieve optimal satisfaction and maintain long-term loyalty.
Cafe Manager
The Roast Office
09.2016 - 01.2019
- Trained cafe employees to consistently exceed customers' expectations and provide superior service.
- Handled business administration functions such as payroll, cash register counting, and supply ordering.
- Responded to customer inquiries and resolved complaints to establish trust and increase satisfaction.
- Filled in for absent employees in any position in cafe, keeping operations efficient even when short-handed.
- Introduced new menu items to add variety and selections and meet customer preferences.
- Developed and implemented strategies to promote cafe products and increase sales.
- Created and implemented promotional campaigns to increase customer loyalty.
Education
Digital Marketing
Digital Marketing Institute
Online11.2023
Sports Psychology
ACPE
Homebush, NSW2012
High School Diploma -
St Josephs College, Hunters Hill
Hunters Hill2011
Skills
- SEO
- Social Media Campaigns
- Strategic Planning
- Sales Metrics Analysis
- Critical Thinking
- Marketing Strategies
- Customer Service
- Management
- Sales Expertise
- Customer Engagement
Timeline
Retail Store Sales Manager
RugsNTimber
08.2022 - Current
Small Business Owner
Self Employed
01.2020 - 07.2022
Cafe Manager
The Roast Office
09.2016 - 01.2019
Digital Marketing
Digital Marketing Institute
Sports Psychology
ACPE
High School Diploma -
St Josephs College, Hunters Hill