Years of Professional Experience
Michael Parfitt
Neutral Bay,Sydney
Summary
With over eight years of experience in Asia's hospitality industry, Michael currently owns & operates Tai Hang Bar & Grill in Hong Kong while overseeing his family's restaurant business in Hong Kong and Vietnam. Michael is passionate, creative, and driven by the industry's current trends and market demands. He has successfully navigated his business through the recent challenges faced by the COVID-19 Pandemic and civil unrest within Hong Kong.
In his current role, Michael is a joint director of 38 Corporation Ltd, which operates restaurants in Hong Kong. He leverages his extensive experience and expertise, having grown up within his family business, which started operations in 1992 and has five more outlets in Hong Kong.
Michael's exceptional ability to generate business through his strategic approach and strong client relationships saw him successfully partner with one of Asia's leading yacht sales and management companies. Michael successfully secured yacht sales and management contracts with a total value exceeding 90 million HKD during his 18-month contract with the company. His creative mindset and focus on business development, negotiation, and meeting his client's needs have been pivotal to the success of his recent partnership.
With an eye for detail and a strong understanding of the hospitality industry, Michael always seeks new ventures and opportunities to expand his presence further within Asia's hospitality industry.
Overview
8
8
4
4
Years Professional Athlete
10
10
Years in Hospitality
Work History
Managing Director
38 Corporation Ltd
08.2023 - Current
- Enhanced guest satisfaction by implementing innovative hospitality programs and services.
- Streamlined operations for increased efficiency and improved guest experience.
- Developed and executed strategic plans to drive revenue growth in the hospitality sector.
- Managed budgets and financial performance, ensuring profitability while maintaining excellent service quality.
- Implemented staff training and development programs, resulting in a highly skilled and customer-focused workforce.
- Established strong relationships with vendors, securing favourable pricing and terms for products and services required in the industry.
- Analyzed market trends to identify new opportunities for business expansion within the hospitality sector.
- Introduced new technologies to improve operational efficiency, streamline processes, and enhance overall guest experience.
Client Relations Manager
Asia Yachting
08.2022 - 12.2023
- Enhanced client satisfaction by consistently addressing and resolving concerns in a timely manner.
- Developed strong relationships with clients through regular communication and personalized attention.
- Facilitated open lines of communication between clients and internal departments, effectively addressing any concerns or issues that arose.
- Streamlined internal processes to improve efficiency, resulting in faster response times to client inquiries.
- Maintained comprehensive knowledge of company products and services, allowing for efficient resolution of client issues.
Founder
Little Lucie's Ltd
09.2021 - 07.2023
- Founder Little Lucie's in 2021.
- Established a successful business by identifying market needs and developing innovative solutions.
- Attracted top talent for the company, fostering a collaborative and high-performance work environment.
- Led the strategic planning process to define a leading cafe within on of Hong Kong's busiest neighbourhoods.
- Implemented efficient operational processes to optimize productivity and resource allocation.
- Developed strong relationships with customers defining a fundamental CRM management platform.
- Expanded the company''s geographical reach, opening new markets and increasing profitability, through various platforms and use of social media outlets.
- Spearheaded marketing initiatives that effectively communicated a distinct brand, resulting in higher customer spend and return rates.
- Oversaw financial management activities such as budgeting, forecasting, and cash flow monitoring for improved financial stability.
- Built a positive organizational culture that fostered creativity, diversity, innovation, and employee engagement.
- Delivered exceptional customer service by addressing client concerns promptly and effectively resolving issues.
Staff Relations & Brand Management
Castelo Concepts
10.2020 - 09.2022
- Demonstrated respect, friendliness and willingness to help wherever needed.
- Streamlined brand messaging by creating and maintaining a consistent visual identity across all platforms.
- Conducted market research to identify key trends, ensuring the brand remained competitive in its industry.
- Increased customer loyalty through effective management of consumer feedback and timely resolution of concerns.
- Improved employee satisfaction by addressing and resolving concerns in a timely manner.
- Developed employee relationships by maintaining consistent communication and conducting regular checkins.
- Conducted comprehensive training sessions for new hires, resulting in improved staff performance and efficiency.
Athlete
Hong Kong Rugby Union
12.2017 - 06.2022
- Demonstrated strong leadership skills as a team leader, motivating teammates and fostering a supportive environment.
- Contributed to the success of the team by consistently meeting or exceeding personal goals and expectations.
- Adapted quickly to changes in competition schedules or environments, demonstrating mental agility and composure under pressure.
- Competed in 2018, 2019 & 2022 Asia Rugby Championship Champions.
- 2018 World Rugby World Cup Repechage Marseille, France
Education
Associates Degree in Kinesiology - Sports Science
Langara College
Vancouver, BC, Canada 12.2016
Certificate - Wine Essentials
ECornell
New York, United States Of America 2022
Skills
- Ethical Conduct
- Inclusive Leadership
- Brand management
- Client Relations Management
- Strategic planning
- Staff training and development
- Recruitment and hiring
- Business Development
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Full TimeContract WorkWork Location
On-SiteRemoteHybridImportant To Me
Company CultureWork-life balanceCareer advancementStock Options / Equity / Profit SharingPersonal development programsAccomplishments
- Founder of Little Lucie's Hong Kong (2022)
- Founder of Harvey's Espresso Hong Kong (2023)
- Navigated a small business start up through the COVID-19 Pandemic and ongoing civil unrest in Hong Kong.
- Created a diverse team of thirteen staff members from five different nationalities.
- Successfully secured yacht sales and management contracts with a total value exceeding 90 million HKD during his 18-month contract at one of Asia's leading private yacht brokerage & management companies.
- Implemented a B2C task management platform, prioritizing, assigning and managing tasks from start to finish.
- 2 time Asian Rugby Championship winner (2018 & 2019)
Timeline
Managing Director
38 Corporation Ltd
08.2023 - Current
Client Relations Manager
Asia Yachting
08.2022 - 12.2023
Founder
Little Lucie's Ltd
09.2021 - 07.2023
Staff Relations & Brand Management
Castelo Concepts
10.2020 - 09.2022
Athlete
Hong Kong Rugby Union
12.2017 - 06.2022
Associates Degree in Kinesiology - Sports Science
Langara College
Certificate - Wine Essentials
ECornell
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