Commercial leader with 15+ years of success, driving revenue growth, strategic partnerships, and creative media solutions across leading Australian and UK media markets.
Proven ability to lead high-performing teams, manage complex agency ecosystems, and deliver innovative campaigns that exceed targets.
· Managed and mentored a team of six
· Agency/Direct Sales, Campaign Management & Creative Solutions/Innovation departments
· Responsible for driving 25% of DCM Company Revenue ($200M+ gross annual turnover) via all exhibitors including VUE, Odeon, Picturehouse, Cineworld, Curzon)
· Conducted board to board presentations and implemented annual deals amongst trading teams at major agency networks and direct clients
· Training mentor for younger company members, including market trend analysis & trading/negotiations
· UK Media Sales Team of the Year at MWA awards beating ITV, Channel 4, Primesight, Twitter & Clear Channel
· 29%YOY growth in 2019, 34% YOY growth in 2018, 24% YOY growth in 2017
· Awarded 2019 UK Team of the Year Award
· Generated commercial growth across specific DCM exhibitors through implementing onscreen & offscreen inventory deals
· Negotiated large scale partnerships with key industry relationships and organised internal and external campaign implementation
· Provided strategy insight into film product opportunities, cinema trends and best creative practice
· Specialised in creative solutions management and worked cross functionally with external partners to package & sell joint media opportunities
· Results included 26% YOY growth for Creative Solutions market sector
· Generated creative solutions revenue across the GroupM patch, namely through Mindshare, Maxus, MEC, MediaEdge whilst reporting to Group Head
· Drove strategically led responses for both domestic and international brands through collaboration with external film distributor partners
· Demonstrated Cinema Innovation leadership & prepared strategic responses for all
incoming briefs and proactive proposals
· Acted as internal VUE exhibitor ambassador for DCM and created online, outdoor & onscreen opportunities for direct advertisers and agencies
· Grew GroupM revenue over 22% - a huge effort given the previous year YOY increases
· Managed three direct reports (2 x Sales Managers & 1 x Operations Executive)
· Responsible for Company P&L across all commercial and operations activity
· Developed business strategy and revenue generation via on-car advertising & digital offering to major agencies and direct business across Australia
· Responsible for online recruitment program for Australian drivers – creating incentives, giveaways and online competitions via CRM & Social
· Organised and implemented multiple campaigns via numerous verticals for online & offline campaigns right across Australia
· Responsible for revenue growth amongst portfolio of Australian media agencies – reporting to the Group Sales Manager
· Met strict quarterly budgets and managed relationships at all levels of business
· Generated key partnerships and revenue via major advertisers such as Australian Federal Government, Hyundai, KIA & Nando's via Universal McCann, Initiative, Match Media & IKON
· Acted as cinema product expert, utilising significant product and market knowledge to drive long term partnership retention
· Tracked and optimised campaigns with the Operations department to ensure successful campaign delivery each week
· Managed client portfolio across NewsLimited & MLC
· Focus on planning and buying multiple media types for major products – especially
CarsGuide & CareerOne across the NewsLimited Group
· Provided managerial buying support across MLC & Sydney Fertility (Sydney & Perth
branches)
· Implemented buying and strategic deals across the entire patch across all designated client
products
· Provided client insight for strategy and delivery across all campaigns with a focus on TV Buying, Press, Outdoor & Radio
· Key agency contact working in strategy and a senior buying role for Volvo, Castrol Tourism New Zealand as part of ‘The Exchange'
· Focus on external client presentations, campaign tracking as well as providing audience insight into buying metrics
· Managed client campaign budgets, presented strategic and buying responses to briefs as key media campaign contact
· Mindshare Out Of Home Champion, selected as part of ‘The Exchange' to present analysis on wider agency OOH consumption & insight into buying trends
· Responsible for data entry, tracking and all campaign performance across HSBC, Tefal & IBM
· Winner of 2008 Mindshare TV Buyers Course
· Major focus on all offline buying – TV, Radio, Press & Outdoor
· Managed client relationships, generated new business sales and ensured relationships were built with new business
· Role in the classifieds department for the Courier Newspapers & Magazines, which circulate
Sydney – Wentworth Courier, CENTRAL, Southern Courier, Inner Western Courier, North Side
Couriter, City Weekly, 9to5, Village Voice Balmain & Drummoyne, Village Voice Eastern
Beaches & Harbourside.