Michael Shafeie
Adelaide,SA
Summary
Highly experienced Product Management and Strategy Leader with over a decade of experience across B2B and B2C SaaS, healthcare, and retail sectors. Proven success in leading cross-functional teams, launching innovative products, and driving significant revenue growth. Adept at strategic planning, customer-centric product design, and operational excellence. Extensive experience in product consultancy, particularly in startup environments, healthcare, and medical device technology, as well as in new product initiative ideation and validation. Passionate about leveraging technology to create impactful, user-centric solutions that drive business success. Proven leadership experience as a member of senior leadership teams, with a strong background in mergers and acquisitions.
Overview
11
11
years of professional experience
Work History
Head of Product & Product Consultant
Blue Frontier
Remote
12.2019 - Current
- Spearheaded the product strategy for Blue Frontier’s internal initiatives and client-facing projects, resulting in a 300% increase in revenue from mobile app development wins
- Successfully launched the company’s first B2B SaaS solution, a healthcare integration engine, with significant market penetration and adoption.
Product Manager - Contract & Senior Leadership Team Member
Gatekeeper
Remote
11.2018 - 11.2019
- Led the product management for Gatekeeper’s Learning Management System (LMS) integration, contributing to the company’s growth from a 10-person startup to a 30-person scale-up
- Successfully introduced a customer feedback strategy and product framework that improved customer satisfaction and product adoption.
Project & Programme Manager
Omnico Group
Hybrid
04.2018 - 11.2018
- Managed the launch of Omnico’s first loyalty solution for US amusement parks and UK food and beverage sectors, leading a team of 3 Senior Project Managers
- Reported directly to the C-suite and provided strategic direction and operational oversight for a significant Digital Transformation programme.
Product Manager, High Growth Initiatives & Senior Leadership Team Member
Ibcos Computers Ltd.
Hybrid
07.2015 - 04.2018
- Led the ideation and launch of bolt-on B2B SaaS products, doubling the company’s growth YoY in the second year post-launch
- Responsible for market and competitor analysis, roadmap development, wireframing, and product testing.
Project & Product Manager
ECR Retail Systems
Hybrid
10.2013 - 07.2015
- Led the development of a new B2B2C MPoS Product, responsible for all aspects of the product lifecycle except development
- Engaged with both business and consumer feedback to ensure the product met market demands and customer needs.
Education
BSc Hons Business Computing Systems - undefined
City University London
Skills
Product Strategy & Development: Proven expertise in defining product vision, strategy, and roadmap, aligning with business goals and market demands
Industryengagement
Active Participant and Speaker at industry conferences, events, and workshops
Professional Development
- Product Management Basics (2023)
- Customer Development for PMs (2019)
- Pragmatic Marketing Foundations (2017)
- Mind the Product (2017)
- AgilePM Foundation (2015)
- Prince2 Foundation (2015)
Timeline
Head of Product & Product Consultant
Blue Frontier
12.2019 - Current
Product Manager - Contract & Senior Leadership Team Member
Gatekeeper
11.2018 - 11.2019
Project & Programme Manager
Omnico Group
04.2018 - 11.2018
Product Manager, High Growth Initiatives & Senior Leadership Team Member
Ibcos Computers Ltd.
07.2015 - 04.2018
Project & Product Manager
ECR Retail Systems
10.2013 - 07.2015
BSc Hons Business Computing Systems - undefined
City University London
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