Michaela Higham

Develop and execute the marketing strategy at an operational level, including campaign creation and management, content strategy, brand awareness and vendor funds management.

• Develop, review and refine the marketing strategy
• Develop, execute and report on the strategic ANZ multi-touch marketing activities, campaigns and events to build pipeline and nurture customers
• Develop and refine the strategic ANZ marketing plan and budget
• Monthly forecasting of Marketing P&L to 5% variance
• Manage the yearly content strategy and content calendar, including creation and curation
• Develop content, communications and collateral including bi-annual magazine and success stories
• Collateral and merchandise management, including development of brochures, presentations etc, where required and stock control of giveaways
• Execute the CX framework
• Build and maintain successful relationships with external agencies, suppliers, vendors and partners
• Analysis of customer research, marketplace conditions and competitor information
• Website management including digital best practice
• Key achievements:
• Managed $500k FY23 budget – forecast variance under 5%
• 117/90 lead target achieved
• Implemented automated campaign reporting, including CPL

Execute the marketing strategy at an operational level, including campaign creation and management, social media, brand awareness and vendor funds management.

• Actively participate in developing, reviewing and refining the marketing strategy
• Plan and executive marketing activities and campaigns to meet marketing plan, including end to end management of multi-touch campaigns and events
• Execute brand refresh

Support the execution of the marketing strategy at an operations level, including multichannel campaign delivery

• Support campaign execution to meet marketing plan, as guided by Head of Marketing
• Support the delivery of large events and deliver small events
• Support the development of content and communications, including regular email comms, content creating and curation
• Example: blogs, articles, videos, infographics etc
• Website management support and content maintenance

• Promoted to Marketing and Communications Administrator in late 2015
• Executing marketing materials including print and digital promotions
• Developing campaigns from design to execution
• Maintaining website to ensure content is up-to-date and legally compliant.