Michaela Petrofes
Brisbane
Summary
I am a dynamic and results-driven media buyer currently working as a Digital Marketing Specialist. In this role, I lead and execute performance driven campaigns across a variety of channels, with a strong emphasis on driving growth in national markets. My work spans CRM, partnerships, and paid media allowing me to craft integrated strategies that maximize impact and deliver measurable results.
Overview
7
7
years of professional experience
Work History
Senior Marketing Specialist
Midnight Health
06.2024 - Current
- Boosted brand awareness by developing and executing targeted marketing campaigns.
- Streamlined internal processes for increased efficiency in project management and campaign execution.
- Identified opportunities for growth within existing customer base via tailored upsell/cross-sell campaigns designed to drive revenue increases.
- Nurtured new leads through the customer journey by creating engaging drip campaigns tailored to various stages of the customer journey.
- Lead the development, execution and management of Midnight Health's partnership program
Digital Marketing Specialist
LSKD
08.2022 - 06.2024
- Implementing new strategies to improve brand awareness and revenue in North America.
- Leading ecomm focused team on US marketing activities.
- Developing integrated marketing plans for digital channels.
- Collaborated with cross-functional teams to develop integrated marketing plans that included both traditional and digital channels.
- Creating social media content with innovative brand messaging to support new product launches.
- Enhancing user experience online through strategic design updates and content improvements.
- Monitoring digital marketing analytics, identifying trends and making data-driven adjustments to improve performance.
- Managing digital projects from initial concept through final implementation and live monitoring.
Senior Performance Executive
Alpha Digital
08.2021 - 08.2022
- Managed and executed all digital marketing activities across a range of ecomm clients
- Managing client relationships
- Creation, planning, implementation of organic and paid content across multiple platforms
- Assist with the facilitation of the graduate program
Facebook Ads Specialist
Localsearch
06.2020 - 08.2021
- Creation and implementation of Facebook ads strategy with a range of small business owners in regional pats of Australia
- Reporting on campaigns
- Managing client onboarding and relationships
Recruitment Coordinator
WorkPac
08.2018 - 04.2020
- Conducted comprehensive phone interviews to pre-screen candidates for mining and blue collar industry.
- Developed strong relationships with hiring managers, understanding their requirements and providing tailored talent pipelines.
- Managed onboarding processes, ensuring new employees had a seamless transition into their roles.
Education
Bachelor's - Communications
Griffith University
12.2015
Skills
- Digital & multi-channel marketing
- CRM management
- Growth strategies and planning
- Partnerships management
- Content creation
Timeline
Senior Marketing Specialist
Midnight Health
06.2024 - Current
Digital Marketing Specialist
LSKD
08.2022 - 06.2024
Senior Performance Executive
Alpha Digital
08.2021 - 08.2022
Facebook Ads Specialist
Localsearch
06.2020 - 08.2021
Recruitment Coordinator
WorkPac
08.2018 - 04.2020
Bachelor's - Communications
Griffith University
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