MICHELE CAMILLERI
Austinmer,NSW
Summary
Communications professional with proven expertise in developing and executing strategic communication plans. Adept at cultivating strong team collaboration and driving impactful results. Skilled in media relations, stakeholder management, content creation and crisis management.
Overview
28
28
years of professional experience
Work History
Communications Manager
AMP Foundation
01.2023 - 05.2023
- Contract communications role for the AMP Foundation, focusing on the Foundation's 30th Anniversary and the AMP Tomorrow Makers recipient program.
- Communications and event management for the AMP Foundation 30th Anniversary Gala at the Art Gallery of NSW. Sydney Modern Project
- Developed and executed comprehensive communication strategies to enhance the visibility of the AMP Foundation brand and its Tomorrow Maker program, which supports and funds individuals and organisations making positive social change.
- Developed compelling content for the AMP website and Foundation social media channels, driving user engagement.
- Created compelling visual assets for AMP Foundation's Tomorrow Makers program across multiple platforms, enhancing brand consistency and recognition.
Communications Manager
Commercial Radio Australia
01.2021 - 01.2023
- Communications and PR for Commercial Radio and Audio (CRA) is the peak industry body representing the interests of commercial radio broadcasters throughout Australia.
- Developed and executed comprehensive communication strategies to enhance the rebrand of Commercial Radio Australia to Commercial Radio and Audio, to reflect growing digital audio apps and platforms.
- Crafted compelling press releases and media statements, significantly increasing media coverage for the radio ratings surveys, industry research, national monthly radio revenue, and the Australian Podcast Ranker.
- Worked closely with the Government Relations Manager to devise communication strategies on CRA's regulatory submissions to the Australian Communications and Media Authority.
- Managed the PR and communications for the Australian Commercial Radio and Audio (ACRA) Awards and the Siren Awards, celebrating excellence in radio advertising.
Strategic Communications Manager
Australian National Maritime Museum
07.2019 - 01.2021
- Developed and implemented communication plans to enhance the strategic vision of the Australian National Maritime Museum, including telling the story of Australia's migration and maritime history, the museum's reconciliation program, and the protection of the ocean environment.
- Maintained relationships with key stakeholders, such as regular briefings to the Prime Minister's Office and the Ministry of Arts, organising visits to the museum for Diplomats and the Embassy cultural attaché, managing and briefing VIP's and community organisation representatives to Museum events and exhibition openings.
- Managed communications for key Museum milestones, including the voyage of the replica of HMS Endeavour ship around New Zealand as part of NZ's national Tuia 250 Voyage and announcements of archaeological findings of Captain James Cook's original HMS Endeavour at Newport Harbour, Rhode Island, USA.
- Coordinated issues and crisis communication plans, developing protocols to respond to critical situations at or on the museum fleet.
- Managed all PR and media opportunities for the Museum CEO and C Suite executives, including media training and developing key messaging for speeches and media interviews.
Contract Communications Manager
Australian National Maritime Museum
04.2018 - 02.2019
- Contract during department restructure included external and internal communication planning and implementation of the museum’s rebrand. Agency management. Communications for launch of international contemporary art exhibition on Sharks & Humanity and PR support with the launch of high profile exhibition James Cameron: Challenging the Deep.
Contract Media and Communcations Advisor
Private Sector and Not For Profit Industries
02.2015 - 05.2018
- Included:
- St Vincent dePaul Society
‘Vinnies’
February 2019 – May 2019, Managed the media for the annual CEO Sleepout in Sydney, including the press across all media channels and liaising with CEOs from top 50 ASX-listed companies. - Australian National Maritime Museum, Apr 2018 – Feb 2019, Contract during a department restructure. Included the market repositioning and rebrand of the Museum, the the James Cameron Challenging the Deep Exhibition in Sydney, including a launch event for 600 gests at Darling Harbour. PR Agency management. Communications for exhibition launches.
- NPS MedicineWise Feb 2017 – Jun 2017
Strategic communications to promote awareness of major health topics, medicines and new health technologies targeting both consumer and health professional audiences. Topics included antibiotic awareness,
codeine rescheduling, and the correct usage of pharmaceuticals. Promotion of the ‘Australian Prescriber’ Magazine. - Australian Schools Plus.
Aug 2016 – Dec 2016
Strategic communications plan (social media, content calendar, marketing and pr), national charity- founded by leading philanthropist David Gonski -delivering high-impact support for schools in disadvantaged communities
Campaign activity included the launch of David Gonski’s Pioneers of Philanthropy, the Commonwealth Bank Teaching Awards, and partnerships with the Fairfax Family Foundation. - Blue Planet Public Relations
2014 – 2015
Consulting to Blue Planet PR including events, activations, content creation, and new business development.
Clients included DFS Galleria,Hardtofind.com.au, PartyLite Candles, Proctiv Australia. Byrdge
Technology. - bgb communications
2014 – 2015
Contract for public relations activity for the Australian launch of Unilever’s charity partnership with UNICEF. Included media and client management,content creation and blogger outreach program, supporting activations
and launch event.
Television Publicist
Australian Broadcasting Corporation (ABC)
01.2013 - 12.2014
- Publicist for ABC TV’s documentary and arts/entertainment programming, including ABC TV's Australian Story. Also promoted tech changes to the iview platform.
- Crafted engaging press releases and media kits for ABC TV programs.
- Supported with public relations events, such as ABC TV New Season launch.
- Collaborated with television producers and actors representatives to achieve successful press campaigns.
- Established strong relationships with key Australian journalists, editors, and influencers within the TV and entertainment industry.
Director of Public Relations
Camilleri PR
01.2011 - 06.2012
- Private clients and consulting to leading NZ PR and advertising agencies with account management and campaign development.
- Private clients included skincare brand Dr LeWinn’s, Invisible Zinc fashion online retailer EziBuy, the NZ Radio Network and production house Imagination TV on its key TV show Masterchef.
- Managing and leading accounts for agencies such as Mango PR (Lion Nathan and Cadbury Chocolate) and Draft FCB (Mental Health Foundation NZ ).
General Manager
FUSE
01.2009 - 01.2011
- Managed the start up for the public relations/activation agency within the Omnicom Media Group.
- Drove the successful execution of numerous large-scale events/promotions/pr for consumer clients, including Frucor, McDonald’s, Flybuys, BDM Grange and Nivea.
- Managed a team of publicists and event managers.
- New business development
- Strategic and creative planning of communications and event/activiationcampaigns.
Marketing Communications Manager
Starship Foundation
01.2008 - 01.2009
- Developed and implemented fundraising/ marketing communications for the charity foundation of New Zealand’s biggest children’s hospital.
- Management of annual campaigns to build new oncology wards and purchase medical technology and equipment.
- Included all above-the-line advertising activity, events, media relations, and management of high-profile charity ambassadors.
- Stakeholder management including business partners, high level sponsors, medical teams.
Public Relations Specialist
MTV Australia
06.2006 - 09.2007
- PR and communications activity for the launch of MTV Networks into New Zealand and the localisation of Nickelodeon in the NZ market.
- Included media relations and activations, MTV presenter profile management, promoting the Nickelodeon Slimefest and MTV nationwide VJ search.
Head of Television Publicity
TVNZ
02.2002 - 06.2006
- Managed all television program publicity and presenters/actors for NZ's public broadcaster TVNZ.
- Headed a large team of publicists, events and talent managers,
- Responsible for all media outreach and stakeholder relations (TV producers, industry bodies, actors, screenwriters)
- Managed the media on key television shows such as Dancing with the Stars, New Zealand Idol, Masterchef.
- Issues management
Director of Public Relations
Whybin TBWA
09.2000 - 02.2002
- Managed the start-up of Whybin TBWA’s public relations arm in NZ.
- Included creative campaign development and implementation, budget management, business development, team management.
- Clients: Nivea (and the launch of Nivea Men range), Absolut Vodka (events), Sony Computer Entertainment (Playstation events and software PR).
Head of Television Publicity and Corporate Communication
TV3 Network Limited
01.1995 - 01.2000
- Managed the public relations and publicity campaigns for TV3, a commercial broadcaster
- Lead the publicity department to promote programs, television presenter profiles,
- Working closely with international program distributors and NZ documentary film and television production companies.
- Promoting the TV News program offering.
- Internal communications to TV staff and stakeholder management.
- Managed the official NZ Millennium event but do broadcast media relations activity.
Arts and Entertainment Publicist
Entertainment, Comedy, Theatre
01.1995 - 01.2000
- Freelance publicist in the entertainment, arts and theatre industry.
- Clients included the nationwide NZ Comedy Festival. International comedians such as Bill Bailey, Ed Byrne, Ben Elton and David Strassman.
- Absolut Vodka events. the Pasifika Festival and touring NZ theatre companies.
Education
Bachelor of Arts - Sociology
University of Auckland
AucklandAssociate of Arts - Art History
Curtin University
Perth, WA12-2025
Australia Marketing Association (ADMA) copywriting for Content Marketing - Essential
01.2015
University of Sydney Continuing Education Social Media Marketing Course - undefined
01.2014
Skills
- PR/marketing strategy and implementation (print, digital, radio and TV)
- Media release writing and media management
- Content creation, writing and planning for multiple platforms
- Social media/digital marketing strategy
- Issues and stakeholder management
- Event management
- Excel, Word, PowerPoint, Photoshop, WordPress, MailChimp
- CRM Salesforce
Awards
Winner of the 2011 NZ Public Relations Gold Award for the launch of ‘The Journal’ a NZ Ministry of Health National Depression campaign hosted by legendary All Black, John Kirwan.
CAREER HIGHLIGHTS
- Communications roll-out for the rebranding of the Australian National Maritime Museum.
- Communications support for the James Cameron: Challenging the Deep Exhibition in Sydney, including launch event for 600 guests at Darling Harbour.
- Media launch of the Vinnie’s 2019 CEO Sleepout to raise money for homelessness in NSW.
- PR for the Sydney launch of international contemporary exhibition on Sharks & Humanity.
- Media launch of the David Gonski founded charity Australia School Plus, raising money for disadvantaged schools in Australia.
Timeline
Communications Manager
AMP Foundation
01.2023 - 05.2023
Communications Manager
Commercial Radio Australia
01.2021 - 01.2023
Strategic Communications Manager
Australian National Maritime Museum
07.2019 - 01.2021
Contract Communications Manager
Australian National Maritime Museum
04.2018 - 02.2019
Contract Media and Communcations Advisor
Private Sector and Not For Profit Industries
02.2015 - 05.2018
Television Publicist
Australian Broadcasting Corporation (ABC)
01.2013 - 12.2014
Director of Public Relations
Camilleri PR
01.2011 - 06.2012
General Manager
FUSE
01.2009 - 01.2011
Marketing Communications Manager
Starship Foundation
01.2008 - 01.2009
Public Relations Specialist
MTV Australia
06.2006 - 09.2007
Head of Television Publicity
TVNZ
02.2002 - 06.2006
Director of Public Relations
Whybin TBWA
09.2000 - 02.2002
Head of Television Publicity and Corporate Communication
TV3 Network Limited
01.1995 - 01.2000
Arts and Entertainment Publicist
Entertainment, Comedy, Theatre
01.1995 - 01.2000
Australia Marketing Association (ADMA) copywriting for Content Marketing - Essential
University of Sydney Continuing Education Social Media Marketing Course - undefined
Bachelor of Arts - Sociology
University of Auckland
Associate of Arts - Art History
Curtin University
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