Summary
Overview
Work History
Education
Skills
Accomplishments
References
Timeline
Generic

Michelle Atme

Pascoe Vale

Summary

Tenacious and performance-orientated Area Sales Manager with a proven track record of driving revenue growth and exceeding sales targets over a 3 year tenure in the role. A strategic thinker with exceptional leadership skills, adept at building and leading high-performing teams . Possesses strong knowledge and helicopter view on the business , influential communication skills and a customer-centric focus.

Overview

3
3
years of professional experience

Work History

Area Sales Manager

Amplifon Australia
06.2021 - Current
  • Spearheaded the VIC3 region, consistently surpassing monthly, quarterly and annual sales targets
  • Accountable for the operational management of 17 stores and 8 visiting sites throughout the Northern Victorian region
  • Deliver on agreed revenue targets in excess of $21 million through KPI growth and efficiency across the business
  • Report to Associate Sales Director, provide leadership and positive representation to employees
  • Responsible for recruitment, employee retention and engagement, talent pipeline management, influencing and coaching to drive strong commercial performance
  • Successfully execute and manage agreed business development strategies and opportunities including sales protocols, business projects and pilots, new store openings, external partnerships and local area marketing activity
  • Foster and maintain positive key stakeholder relationships (internal and external).

Store Manager

Amplifon Australia
  • Managed a small cluster of stores in the South-East of Melbourne (Caulfield, Frankston, Hastings and Dandenong), achieving 17% YoY growth in 2019
  • Creating high performing teams through coaching, developing and up-skilling our people to achieve individual and team targets
  • Promoting and embracing business initiatives to maximize productivity and deliver a high level of commercial results
  • Conducted regular sales meetings to provide guidance, motivation and strategy plan to achieve monthly/quarterly targets
  • Leverage knowledge and experience in local area marketing to drive new leads into the business
  • Innovating, inspiring and influencing my teams to build a strong working culture.

Education

Some College (No Degree) -

Hult Ashridge Business School
Berkhamsted HP4 1NS, United Kingdom

Master of Science - Clinical Audiology

La Trobe University
Bundoora, VIC
01.2016

Bachelor of Science -

La Trobe University
Bundoora, VIC
01.2013

Skills

  • Strategic Sales Planning
  • Team Leadership
  • Relationship Building
  • Revenue Growth
  • Sales Training and Development
  • Data Analysis
  • Communication
  • Product and Service Promotion

Accomplishments

  • Generated highest total revenue in 2023 (>21MIL) in the business and maintained strongest conversion and instant solution fitting rate.
  • Exceeded 2023 budget by 9% after a very strong 2022 result.
  • Demonstrated YoY growth of 23% in 2023 despite a very strong 2022 result.
  • Developed and onboarded 2 Store Managers and 2 Senior Client Advisors in 2023, strengthening VIC3 leadership and forming a backbone for the area.
  • Onboarded and mentored 7 Area Managers within the business
  • Recognized as "Top Sales Performer" for three consecutive quarters.
  • Successfully implemented a new CRM system, improving sales team efficiency by 25%.

References

Available upon request.

Timeline

Area Sales Manager

Amplifon Australia
06.2021 - Current

Store Manager

Amplifon Australia

Some College (No Degree) -

Hult Ashridge Business School

Master of Science - Clinical Audiology

La Trobe University

Bachelor of Science -

La Trobe University

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Michelle Atme