Summary
Overview
Work History
Education
Skills
Certification
Additional Information
Languages
Timeline
Generic

Michelle Cui

Saint Ives

Summary

CFA Charter Holder

13 years of professional working experience in Financial Service industry including business planning & financial analysis, product development role
15 years of investment experience in both China and Australian market

Overview

12
12
years of professional experience
1
1
Certification

Work History

Senior Global Product Manager

Unionpay International
02.2011 - 09.2017
  • Spearheaded a global product line team of 8, delivering 100+ campaigns annually to drive product adoption, customer engagement, and revenue growth across international markets
  • Defined and executed the product vision and strategy for the Global Acceptance and Benefit Platform, including setting KPIs, prioritizing roadmap initiatives, and aligning stakeholders on long-term and annual goals
  • Built and scaled the Global Card Scheme Benefit Platform by forging strategic partnerships with leading companies such as DFS Group, Priority Pass, Agoda, Amazon, and Allianz, enhancing product value and customer retention
  • Collaborated with sales and business development leaders to establish and manage KPIs, project goals, and performance metrics, ensuring alignment with business objectives and driving measurable results
  • Optimized global UnionPay card acceptance quality by identifying key product pain points, leading cross-functional teams to implement solutions, and improving customer satisfaction and operational efficiency

Financial Planning and Analysis Manager

JV of CITIBANK & SPDB, Shanghai Pudong Development Bank
07.2005 - 01.2011
  • Prepared and analyzed financial statements and business activity reports, ensuring accuracy and compliance while providing actionable insights to support organizational decision-making
  • Conducted in-depth analysis of operational and financial data to forecast trends, identify risks and opportunities, and create reports that informed strategic business decisions
  • Developed and presented financial reports and presentations to senior management, enabling data-driven decisions for budgeting, forecasting, and long-term planning
  • Supported the development of quarterly, annual, and project-specific budgets by organizing financial data, creating forecasts, and aligning financial plans with organizational objectives
  • Led cost-saving and efficiency improvement projects, identifying areas for optimization and implementing solutions to reduce expenses and enhance operational performance
  • Produced competitor strategy analysis reports, delivering regular insights on market trends, competitive positioning, and financial performance to guide strategic initiatives

Education

Master of Finance - Banking and Finance investment

Shanghai University of Finance And Economics
Shanghai, Shanghai
09.2011

Bachelor of Science - Mathematic Statistics

Shanghai University of Finance and Economics
Shanghai, Shanghai
06.2005

Skills

  • Strategic planning
  • Research market trends
  • Marketing budgeting
  • Project management
  • Market analysis
  • Proposal development
  • Data-driven decision making
  • Management reporting

Certification

  • CFA Charter Holder, 2024, Passed all 3 levels of CFA exam in one time trial
  • Advanced Diploma of Financial Planning, FNS60415, 2019
  • Diploma of Financial Planning, FNS50615, 2018

Additional Information

  • Microsoft Word
  • PowerPoint
  • Excel


Languages

English
Mandarin
Cantonese

Timeline

Senior Global Product Manager

Unionpay International
02.2011 - 09.2017

Financial Planning and Analysis Manager

JV of CITIBANK & SPDB, Shanghai Pudong Development Bank
07.2005 - 01.2011

Bachelor of Science - Mathematic Statistics

Shanghai University of Finance and Economics

Master of Finance - Banking and Finance investment

Shanghai University of Finance And Economics

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Michelle Cui