Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Michelle Cullen

15 Fountain Ave, Croydon Park,NSW

Summary

Adept at program management and fostering meaningful business relationships, I've significantly contributed to SSI by leading teams to support people with disability to achieve their goals and access supports to improve their daily living. I have supported a national roll-out by managing the implementation and facilitating training of a new and innovative CRM system.

My tenure at Creative Head Media, where I overachieved sales targets by 85%, underscores my capability in media and marketing, alongside a talent for positive staff engagement.

Proudest achievement with SSI to date: GM Award, 22 October 2024. Presented by Ben Fioramonte, General Manager, Children, Families and Disability Support.

Overview

2025
2025
years of professional experience
1
1
Certification

Work History

Local Area Coordinator Team Leader

SSI
Sydney, NSW
03.2022 - Current
  • Coordinate team activities, and delegate tasks to ensure efficient completion of workflow.
  • Collaboration with the NDIA Partner Performance Team.
  • Develop strategies for improving outcomes for the people whom the LAC team supports.
  • Management of ten staff members.
  • Quality review of team members' workflow.
  • Implementation of a new CRM system developed specifically for the NDIS.
  • Management of transitioning to the national rollout of the new customer relationship management system.
  • Management of key stakeholder relationships for the Sydney District with NSW Health | Sydney Local Health District.
  • Development and implementation of satellite offices within the Local Government Areas where the Sydney District operates.
  • Management of data for the team.
  • Management of feedback and complaints for the team.
  • Immediate responses to requests for actions.
  • Risk mitigation, responding to critical incidents, and reporting.
  • Enforcing KPIs through data capture for individuals under a program-wide strategy, identifying strengths and areas for improvement.
  • Leading well-being activities.
  • Educating the team and wider communities on the NDIS.
  • Development of presentations and resources for the LAC program's use.
  • Acting opportunities include the District Manager role and Team Leader for the Innovation and Compliance team.
  • Support for diverse members of the LAC program, including people with disabilities, people from CALD backgrounds, and First Nations individuals.

Key Achievements:

  • Successfully highlighting the value that my leadership brings to individual team members.
  • Being given the opportunity to strengthen my leadership skills in the district manager role.

Local Area Coordinator

SSI
Sydney, NSW
08.2020 - 03.2022
  • Supporting people with disability and their informal supports to access the NDIS.
  • Facilitating planning meetings with people with disability and other key stakeholders by conducting planning meetings with accessible options.
  • Development of draft participant support plans based on individual needs and NDIS reasonable and necessary criteria.
  • Support participants of the NDIS to monitor plan expenditure and minimise overutilisation.
  • Support individuals with understanding their plan funding, and connecting with services and supports through the NDIS support plan.
  • Assist individuals and their families to access information on the NDIS.
  • Develop knowledge of wider community connections to reinforce positive, natural supports for individuals.
  • Connection and relationship management with NDIS delegates.
  • Provide guidance and information to people with disability to access the supports that meet their daily needs, and aid them in achieving their goals.
  • Develop and implement strategies to ensure successful integration of new team members into the organisation.
  • Successfully managed my own workflow according to the set-out KPIs, and provided support to others for their benefit in achieving KPIs.

Key Achievements:

  • Being a subject matter expert and training the LAC program on best practices for home and living supports.
  • Implementing the first round of the LAC Guide role within the program, and successfully training new employees in the program.

Local Area Coordinator

St Vincent de Paul Society
Sydney, NSW
03.2018 - 03.2020
  • Supporting people with disability and their informal supports to access the NDIS.
  • Facilitating planning meetings with people with disability and other key stakeholders by conducting planning meetings with accessible options.
  • Development of draft participant support plans based on individual needs and NDIS reasonable and necessary criteria.
  • Support participants of the NDIS to monitor plan expenditure and minimise overutilisation.
  • Support individuals with understanding their plan funding, and connecting with services and supports through the NDIS support plan.
  • Assist individuals and their families to access information on the NDIS.
  • Develop knowledge of wider community connections to reinforce positive, natural supports for individuals.
  • Connection and relationship management with NDIS delegates.
  • Provide guidance and information to people with disability to access the supports that meet their daily needs, and aid them in achieving their goals.
  • Develop and implement strategies to ensure successful integration of new team members into the organisation.
  • Successfully managed my own workflow according to the set-out KPIs, and provided support to others for their benefit in achieving KPIs.

Key Achievements:

  • LAC Champion Program - Championing acquired brain injury and professional development through attendance at workshops and conferences.
  • Training and development through the facilitation of a local, office-based program known as Hour of Power.

Administration Support Officer

Flourish Australia
Sydney, NSW
07.2016 - 12.2017
  • Board report preparation and collation.
  • Recording and drawing on raw data for reporting.
  • Organising travel for committee members.
  • Fortnightly reporting on statement and invoice handling with the accounts team.
  • Assistance with the development and production of events, and event time management.

Key Achievements:

  • CEO invitation to attend the board meeting. This cemented my overall understanding of Flourish Australia as a non-government organization, and the importance of the mental health services the organisation provides.

General Manager

Creative Head Media
Sydney, NSW
01.2014 - 07.2016
  • Research and new business development.
  • Direct client management and communication - nationally and internationally.
  • Agency management and communication.
  • 85% face-to-face client meetings and onsite presentations – closing sales.
  • Evaluations of client needs and propositions.
  • Developing new advertising opportunities for clients and advertising agencies.
  • Business management and organisational management.
  • Monitor and evaluate freelance opportunities.
  • Adapting and creating new positions within the organisation as technological advancements changed publishing.
  • Performance management with the introduction of performance and budget-based KPIs.
  • Monthly operational reporting to the publisher.
  • Department management of sales, editorial, production/design, and admin teams.
  • Working strategically with the teams to reach and exceed their goals.
  • Development of editorial concepts with the editorial team, including the presentation of multiple feature lists based on calendar year's deployment for 2x monthly publications.
  • Creation and management of deadlines.
  • Management of business partnerships, exhibitions, and marketing opportunities.

Key Achievements:

  • Developing and introducing expectations and KPIs with the sales team.
  • Introduction of policy management and new procedures across the business through the engagement of an advisor.
  • Overachieving sales targets through the development of trusted relationships with market stakeholders.

Media Specialist Summary

Pre-2014 employment summary
Sydney, NSW

I built a successful media career, which eventually spanned 17 years. I worked in three different specialised business-to-business publishing houses; building on my skills and knowledge from managing subscriptions, supporting editorial, and then finally thriving in account management > media advertising.

From settling in and championing advertising, I developed my skills and formalised my skills through professional training in management, and pursued career progression opportunities to become a National Sales Manager, responsible for the management of an Advertising Account Management team across multiple publications and electronic news sources.

Education

High School Diploma -

Kincumber High School
Kincumber
11-1995

Bachelor of Arts - Education

University Of New England
Online, NSW

Skills

  • Program management
  • Creative solutions
  • Needs assessment
  • Service coordination
  • Partnership development
  • Project evaluation
  • Meaningful business relationships
  • Self-motivator and team-motivator
  • Diligence to deadlines
  • Positive staff engagement and management
  • Media and marketing specialties

Certification

  • Certificate: First Aid 2024
  • Certificate: Complaints Handling 2023
  • Certificate: Identify and Respond to Children and Young People at Risk 2018
  • Certificate: Work Legally and Ethically 2018
  • Certificate: Maintain Work Health & Safety 2018
  • Certificate: Sales success 2007
  • Certificate: Management and team motivation 2007
  • Certificate: RSA and RCG 2002

Timeline

Local Area Coordinator Team Leader

SSI
03.2022 - Current

Local Area Coordinator

SSI
08.2020 - 03.2022

Local Area Coordinator

St Vincent de Paul Society
03.2018 - 03.2020

Administration Support Officer

Flourish Australia
07.2016 - 12.2017

General Manager

Creative Head Media
01.2014 - 07.2016
  • Certificate: First Aid 2024
  • Certificate: Complaints Handling 2023
  • Certificate: Identify and Respond to Children and Young People at Risk 2018
  • Certificate: Work Legally and Ethically 2018
  • Certificate: Maintain Work Health & Safety 2018
  • Certificate: Sales success 2007
  • Certificate: Management and team motivation 2007
  • Certificate: RSA and RCG 2002

Media Specialist Summary

Pre-2014 employment summary

High School Diploma -

Kincumber High School

Bachelor of Arts - Education

University Of New England
Michelle Cullen