Michelle Falcon
Sydney,NSW
Summary
Results-oriented child care educator with eight years of experience and a passion for marketing. Seeking a transition into a marketing assistant role at Mini Masterminds, utilising expertise in child care, content creation, and multicultural marketing to boost sales, enhance brand visibility, and drive business growth.
Overview
7
7
years of professional experience
Work History
Assistant Manager and Marketing Support
My Best Me Early Learning Academy
05.2022 - Current
- Supervised day-to-day operations to meet performance, quality and service expectations.
- Monitored cash intake and deposit records, increasing accuracy, and reducing discrepancies.
- Completed regular inventory counts to verify stock levels, address discrepancies, and forecast future needs.
- Offered hands-on assistance to customers, assessing needs, and maintaining current knowledge of consumer preferences.
- Developed and implemented a comprehensive marketing strategy to increase enrolment rates and raise brand awareness.
- Created marketing materials, including product flyers, posters, and logos, adhering to brand guidelines.
- Managed social media channels, producing valuable and engaging content that attracted and converted a target audience.
- Assisted in planning and organising events, ensuring their success and positive representation of the centre
- Strong understanding of multicultural communities in Sydney, ensuring culturally sensitive marketing campaigns.
Marketing Intern
Cultural Pulse Marketing Agency
03.2022 - Current
- Helped with planning and hosting of marketing events.
- Assisted in creating written, video and image content for marketing channels.
- Create Content
- Design a multicultural calendar
- Event support for the FIFA Women's World Cup
- Digital Marketing Support
- Market Research and data analysis
Childcare Manager
Scribbles And Giggles
10.2020 - 01.2022
- Used constructive problem-solving techniques to resolve parent disputes.
- Participated in home visits, parent meetings and developmental screenings.
- Addressed behavioural and learning issues with parents and daycare management staff.
- Developed and implemented a comprehensive marketing strategy to increase enrollment rates and raise brand awareness.
- Oversaw morning welcome and afternoon departure to maintain visibility and connections with parents.
- Implemented childcare policies, procedures, and systems to promote safe and healthy environment in compliance with state standards.
- Protected children and staff by maintaining strict standards of cleaning, sanitation and hygiene.
- Verified proper sign-in and sign-out procedures according to optimal security protections for children.
- Built culture-friendly program to help children and parents of diverse backgrounds feel welcome.
- Planned and budgeted accurately to provide business with resources needed to operate smoothly.
- Assisted in planning and organising events, ensuring their success and positive representation of the centre
Childcare Assistant Manager
Scribbles And Giggles
08.2019 - 10.2020
- Skilled at working independently and collaboratively in a team environment.
- Self-motivated, with a strong sense of personal responsibility.
- Proven ability to learn quickly and adapt to new situations.
- Worked well in a team setting, providing support and guidance.
- Managed time efficiently in order to complete all tasks within deadlines.
- Passionate about learning and committed to continual improvement.
- Strengthened communication skills through regular interactions with others.
- Paid attention to detail while completing assignments.
- Participated in team projects, demonstrating an ability to work collaboratively and effectively.
- Managed senior-level personnel working in marketing and sales capacities.
- Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
- Planned marketing initiatives and leveraged referral networks to promote business events
Childcare Assistant
Scribbles And Giggles
08.2016 - 06.2019
- Supervised free play and other activities to keep children safe.
- Sanitised dishes, tabletops, toys, and frequently touched surfaces to prevent spreading of germs.
- Helped with creation of age-appropriate activities to keep children positively engaged.
- Established positive relationships with parent to collaboratively promote child's wellbeing.
- Observed play activities to identify positive behaviours and areas in need of improvement, implementing behaviour redirection where appropriate.
- Engaged with children individually to encourage physical activity and academic curiosity.
- Assisted with meal preparation and feeding to meet children's dietary needs.
- Maintained daily records of children's individual activities, behaviours, meals, and naps.
- Read stories, sang songs and facilitated creative play.
Education
Certificate IV in Marketing And Communication
TAFE
Sydney, NSW12.2023
Diploma in Early Childhood Education
H&h Accredited Training
Sydney, NSW09.2016
Skills
- Childhood Development
- Marketing Tactics
- Team Motivation
- Social Media and Promotions
- Event Planning and Assistance
- Online Content Development
- Web Site Updates
- Graphic Design
Accomplishments
- Successfully run 80 events for children and parents
- First video posted reached organically 3,112 plays (No Spend)
- Maintained 100% capacity of a childcare centre for more than a year
- Archived stretch targets for updating 75 enrolments in 4 days
- Own, manage and run a digital marketing for a jewellery website for mothers, including managing digital assess such as, shopify, facebook and intagram
Timeline
Assistant Manager and Marketing Support
My Best Me Early Learning Academy
05.2022 - Current
Marketing Intern
Cultural Pulse Marketing Agency
03.2022 - Current
Childcare Manager
Scribbles And Giggles
10.2020 - 01.2022
Childcare Assistant Manager
Scribbles And Giggles
08.2019 - 10.2020
Childcare Assistant
Scribbles And Giggles
08.2016 - 06.2019
Certificate IV in Marketing And Communication
TAFE
Diploma in Early Childhood Education
H&h Accredited Training
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