Michelle Frances Besant
Narangba,QLD
Summary
Detail-oriented Account Manager with many years of comprehensive experience managing employer-client relationships and developing new business deals. Focused on managing accounts systematically to maximize sales. Dedicated professional successful at introducing new products and expanding network connections.
Overview
45
45
years of professional experience
1
1
Certification
Work History
Account Manager/Grocery Channel Manager
Complete Health Products
10.2012 - Current
- Company Overview: Health Food Distributor to Grocery, Health and Pharmacy Channels
- Manage the grocery channel portfolio with turnover of $6m per year including all the Multi Site Operators
- Regular B2B strategy meetings with buyers for Iga MSO groups with performance review and new ranging implementation
- Liaison with Sales Team regarding execution strategies and review
- B2B liaison with key suppliers and strategy planning
- Implementation of promotional schedule for brands with key stakeholders
- Health Food Distributor to Grocery, Health and Pharmacy Channels
- 2014- Attending Expo West in Anaheim CA for buying trip
- 2016 – Attending Sana Bologna Italy buying trip
- 2023 – Attending Tutto Food Milan Italy buying trip
Area Manager Independent Grocery
Nestle Pty Ltd/Uncle Toby’s Sales Operations
, Qld
04.2010 - 10.2012
- Company Overview: Supplier of F.M.C.G to Grocery market
- Meet and exceed sales targets each 6 week call cycle in territory of 35 stores
- Ensure compliance to agreed activities
- Account management of small/medium Mini groups
- Drive incremental sales and display activity
- Management of a merchandising team of 4.
- Shelf management/planograms
- Supplier of F.M.C.G to Grocery market
- Conducted periodic reviews of inventory levels and product mix in stores.
- Scheduled regular meetings with store teams to discuss objectives, performance metrics and customer feedback.
Area Manager Corporate
Nestle Pty Ltd/Uncle Toby’s Sales Operations
12.2006 - 04.2010
- Company Overview: Supplier of F.M.C.G to Grocery market
- Ensure promotional compliance to paid activity
- 6 week call cycle management of 50 stores
- Management of merchandising team of 10
- Excellent execution of sales strategies to ensure exceptional O & A displays and gain maximum incremental sales
- Supplier of F.M.C.G to Grocery market
Sales Representative Grocery Uncle Toby’s
Nestle Pty Ltd/Uncle Toby’s Sales Operations
09.2005 - 12.2006
- Company Overview: Supplier of F.M.C.G to Grocery market
- Servicing territory of 22 Chain stores
- Autonomous role
- Ensure compliance of major promotions
- Sell in of incremental activity and building of creative displays
- Fixture management/planograms
- Supplier of F.M.C.G to Grocery market
Foodservice Representative
McCain Foods
04.2005 - 09.2005
- Company Overview: Frozen Food supplier to Foodservice/Retail
- Sales/Promotion of McCain Foods to Tuckshops Northside Brisbane
- Autonomous role
- Frozen Food supplier to Foodservice/Retail
Consultant/Team Manager/Senior Manager
Enjo Pty Ltd
08.2000 - 09.2005
- Company Overview: Fibre Based Cleaning Company – Party Plan
- Sales of Enjo products via Group demonstrations
- Regular servicing of data base of over 700 customers by direct contact, phone, mail and email
- Implementation of Excellent Customer Care procedures
- Recruitment of new consultants including selection, training, field visits and ongoing support
- Weekly coaching /motivational call with consultants
- Cultivation of a strong Team culture
- Organisation of monthly meeting including training sessions and strategies
- Compilation, preparation and submission of weekly reports
- Setting and monitoring of monthly Team Targets, monthly evaluation
- Leadership of High performance team
- Fibre Based Cleaning Company – Party Plan
- #8 Consultant in the World 2001 (av personal sales $100 000pa)
- #30 Consultant in the World 2002
- #42 Consultant in the World 2004
- Top Consultant Qld 2002 and 2003
- Top Team Manager 2001
- Top Senior Manager 2002
- Senior Team turnover in excess of 2.5m per year
Sales Representative/Merchandiser
Smiths Snackfood Company
01.1997 - 12.2000
- Company Overview: Supply/Marketing of Snackfoods to FMGC Market
- Achievement of sales targets
- Liaison with Grocery Managers within defined territory
- Stock control including counts and ordering
- Selling in of unpaid Off Location Activity
- Maintenance of all activity within individual stores
- Building of Bulk Display ends and all Off Location sites
- Supply/Marketing of Snackfoods to FMGC Market
- Consistent overachievement of Sales Targets
- Numerous Awards for Top Sales turnover
- Personal Territory sales of $1000 000+
Sales Merchandiser
Arnott’s Biscuits
01.1996 - 01.1997
- Liaison with Grocery Store Managers within defined territory re advantageous positioning of paid activity
- Selling in of Unpaid Off Location activity
- Merchandising
- Building of Bulk Display ends/Off Location sites
- Stock control
- Regular achievement of substantial O & A activities
Customer Service Assistant
Myer Stores Queensland Ltd
07.1995 - 01.1996
- Company Overview: Retail Sales
- Strong Team Focus
- Development of Excellent Customer Care
- Handling of tender
- Development of outstanding product knowledge
- Retail Sales
Customer Service Supervisor
Woolworths Strathpine
10.1994 - 07.1995
- Company Overview: Grocery Trade
- Supervision of Checkout Operators
- Customer Service
- Conflict Resolution with customers
- Grocery Trade
Supply Store Supervisor
The Australian Woolshed
12.1992 - 10.1994
- Company Overview: Tourist Attraction
- Customer Care
- Handling of tender
- Stock control/ordering
- POS Merchandising
- Stage Show Presenter
- Tourist Attraction
- Always exceeded Sales Targets
Area Manager Portrait Place Qld
Photo Corporation of Australia
11.1986 - 11.1992
- Company Overview: Retail Portrait Photographers
- Leadership of Sales/Photography Teams for 3 Photographic Studios
- Recruitment of Sales/Photography force
- Customer Care –Staff Rosters
- Retail Portrait Photographers
Manager
Laketowa T/A Baskets to Remember
05.1985 - 05.1986
- Company Overview: Retail
- Advertising and Marketing –Stock Control
- Leadership of team
- Retail
Sales Executive
Queensland Newspapers
07.1984 - 05.1985
- Company Overview: Newspaper Advertising Sales
- Media Space Sales
- Attainment of Sales Targets
- Production of Advertisements
- Customer Care
- Newspaper Advertising Sales
Owner
Baskets to Remember
08.1983 - 07.1984
- Company Overview: Retail Gift Basket Sales
- Establishment of Retail Outlet
- Stock control/ordering
- Marketing/advertising/promotions
- Retail Gift Basket Sales
Sales Executive
Mirror Newspapers
07.1981 - 08.1983
- Company Overview: Newspaper Advertising Sales
- Sale of Media Space for Sunday Sun (Classified, Feature and Display)
- Worked on launch of Daily Sun
- Newspaper Advertising Sales
Receptionist/Secretary
The Communicators Advertising
04.1980 - 07.1981
- Company Overview: Advertising Agency
- Office Administration, Copywriting/Ad layout design, client liaison
- Advertising Agency
Skills
- Team Training
- Market forecasting
- Account Servicing
- Account Management
- Territory Management
- Account development
- Sales Analysis
- Customer Relationships
- Revenue Generation
- Strategic Account Planning
Hobbies and Interests
- Family
- Health and Fitness, Yoga
- Reading, Writing
- Gardening
- Herbs, Soap making
- Craft
Personal Information
Nationality: Australian
Professional Development
- Sales Techniques – Qld Newspapers, Nestle
- Small Business Management – Baskets to Remember, Enjo Pty Ltd
- Customer Care – Photo Corporation of Australia
- Presentation Skills – The Australian Woolshed
- Conflict Resolution – Woolworths, Nestle, Complete Health
- Team Building – Myer Stores, Enjo, Nestle, Complete Health
- Negotiating skills – Arnott’s, Smith’s Snackfoods, Nestle
- Understanding the Buying Cycle – Enjo Pty Ltd, Complete Health
- High Performance Coaching and Motivation – Enjo Pty Ltd
Affiliations
- #8 Sales in world Enjo 2001
- Nestle- Lunch with the Olympians for top store in state,
- OS buying trips to US and Italy with Complete Health
Certification
- Cert 4 Food Coaching
- Cert 3 Psychomantic Therapy
- 400hr qualified Yoga teacher
References
References available upon request.
Timeline
Account Manager/Grocery Channel Manager
Complete Health Products
10.2012 - Current
Area Manager Independent Grocery
Nestle Pty Ltd/Uncle Toby’s Sales Operations
04.2010 - 10.2012
Area Manager Corporate
Nestle Pty Ltd/Uncle Toby’s Sales Operations
12.2006 - 04.2010
Sales Representative Grocery Uncle Toby’s
Nestle Pty Ltd/Uncle Toby’s Sales Operations
09.2005 - 12.2006
Foodservice Representative
McCain Foods
04.2005 - 09.2005
Consultant/Team Manager/Senior Manager
Enjo Pty Ltd
08.2000 - 09.2005
Sales Representative/Merchandiser
Smiths Snackfood Company
01.1997 - 12.2000
Sales Merchandiser
Arnott’s Biscuits
01.1996 - 01.1997
Customer Service Assistant
Myer Stores Queensland Ltd
07.1995 - 01.1996
Customer Service Supervisor
Woolworths Strathpine
10.1994 - 07.1995
Supply Store Supervisor
The Australian Woolshed
12.1992 - 10.1994
Area Manager Portrait Place Qld
Photo Corporation of Australia
11.1986 - 11.1992
Manager
Laketowa T/A Baskets to Remember
05.1985 - 05.1986
Sales Executive
Queensland Newspapers
07.1984 - 05.1985
Owner
Baskets to Remember
08.1983 - 07.1984
Sales Executive
Mirror Newspapers
07.1981 - 08.1983
Receptionist/Secretary
The Communicators Advertising
04.1980 - 07.1981
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