Summary
Overview
Work History
Education
Accomplishments
Certification
References
Timeline
Generic

Michelle Halliday

Canberra,Australia

Summary

I am a dedicated communications professional with years of experience covering external and internal communications. I have a proactive attitude, strong work ethics and the ability to learn quickly. I am eager to contribute to a dynamic team and support organisational goals. I have a proven track record in stakeholder engagement, leading to the successful delivery of high-impact initiatives, and am adept at budget management and team leadership.

Overview

14
14
years of professional experience
1
1
Certification

Work History

Specialist

AUSTRAC
05.2023 - Current
  • Write and manage communication strategies and content, such as AML/CTF reforms, AURION Human Resources Information System (HRIS), Studies Assistance Programs, and the new intranet.
  • Provide strategic advice and support to internal stakeholders in the planning and delivery of communication campaigns.
  • Write and manage strategies and content across various channels such as news articles, blogs, lockscreens, newsletters, intranet and AUSTRAC’s social media channels.
  • Manage communication strategies and content to ensure campaigns run smoothly, efficiently, and effectively.
  • Monitor and optimise campaigns performances to ensure they meet objectives and KPIs.
  • Provide stakeholders with accurate and consistent updates across the stages of the campaigns.
  • Provide timely, accurate campaign reporting, and advice to stakeholders.
  • Provide accurate internal monthly and quarterly reports.
  • Manage the two internal newsletters and ensure they are sent out accurately and on time.
  • Manage relationships with internal stakeholders, such as the External Communication team, the Office of the CEO, HR, IT, and other business areas.
  • During periods of acting as the EL1, I also managed staff’s leave and time management, workload, as well as daily and weekly check-ins. I also managed the team's budget, and the internal monthly and quarterly reports.

A/g Communications Manager

Australian Taxation Office
Campaigns and Advertising
06.2016 - 05.2023
  • Provided strategic advice and support to internal stakeholders in the planning and delivery of advertising campaigns such as the JobKeeper campaign.
  • Managed relationships with internal and external stakeholders including Audience teams, Digital Experience teams and the Government master media agency, Universal McCann.
  • Ensured that all advertising complies with ATO and Government guidelines.
  • Wrote, reviewed and managed advertising briefs together with Audience teams.
  • Managed strategic media planning, channel delivery, creative development and message consistency.
  • Managed budget pacing and invoicing of campaigns.
  • Wrote and reviewed Ministerial submissions through the Government review process.
  • Monitored and optimised campaign performance to ensure advertising is meeting objectives and KPI.
  • Provided timely, accurate campaign reporting and advice to all internal stakeholders.
  • Provided accurate internal reporting such as budget, Conformance report, M&C branch and annual reports.
  • Managed costings, overview emails and campaign overviews to internal and external stakeholders.
  • Managed a team of 5 with Manager administration duties such as team workload, reports, training and development, performance check-ins and discussions, leave and time management.
  • Managed the team's budget.

Communications Officer

Australian Taxation Office
Crime and Fraud Communications
06.2020 - 10.2020
  • Developed and presented the 2020-21 communications strategy and narrative to the business area.
  • Wrote and managed content for various communication activities for internal and external channels such as LinkedIn Pulse articles, MyATO, Business Bulletin, Tax Professional Newsletters and Integrated Compliance Newsletters.
  • Worked with stakeholders to develop new creative assets such as new videos to be used across above and below the line communication activities.
  • Established and maintained effective working relationships with stakeholders including channel teams, Digital Experience, Media Unit, Public Relations and the Campaigns and Advertising teams.
  • Maintained records of media coverage and collated analytics and metrics of all communication activities.
  • Provided accurate internal reporting such as the Crime & Fraud Communications report and the M&C Priority Work Program report.
  • Ensured the website was up-to-date and made necessary updates to ensure they were optimised organically.

Marketing Officer / Reception

Woden Dermatology
01.2015 - 06.2016
  • Diary maintenance, money management as well as preparation of session reports and audit trails.
  • Maintained and updated all internal documents, templates and records.
  • Maintained and updated website and Facebook page.
  • Managed the production of marketing materials, including leaflets, TV slides which included writing and proofreading of copy.
  • Provided back-up support to the practice manager and assisted with various other tasks as requested.
  • Developed a proposal and created the company’s Facebook page, including writing and proofreading all content.

Client Service Manager

Adcorp
10.2011 - 12.2014
  • Maintained an excellent relationship with all internal and external stakeholders by keeping regular contact and ensuring that all communication flowed effectively and smoothly.
  • Negotiated media packages on behalf of clients to ensure the best return on investment.
  • Briefed media agencies, creative and research stakeholders to develop advertising plans and research proposals.
  • Presented strategic campaign proposals to clients usually within very tight deadlines and budget.
  • Monitored and optimised advertising campaigns and provided post-campaign analysis and monitoring reports.
  • Participated in special projects such as pro-bono advertising services to charities and non-for-profit agencies.
  • Provided back-up support to senior executives.
  • Assisted with the management and execution of other team’s larger advertising campaigns.
  • Managed and coached a small team of Account Executives.
  • Assisted in managing the planning and execution of large campaigns such as the 2014 G20 Summit and Federal Election advertising.
  • Led and oversaw all digital and social media campaigns for all government clients.
  • Oversaw and managed team’s workload, campaigns and client’s expectations and other Manager administration duties such as leave and time management.

Education

Bachelor of Advertising & Marketing Communications - Marketing

University of Canberra
ACT, Australia
12.2009

Diploma in Marketing Communications - Marketing

Institute Advertising Communications Training
Malaysia
06.2008

Certificate of Achievement in Copywriting -

Institute Advertising Communications Training
Malaysia
08.2004

Accomplishments

  • 2018 Manager's Award, Australian Taxation Office

Certification

  • Social Media Strategy, Australian Institute of Management, 2023
  • Government Writing for Impact, Australian Institute of Management, 2023

References

References available upon request.

Timeline

Specialist

AUSTRAC
05.2023 - Current

Communications Officer

Australian Taxation Office
06.2020 - 10.2020

A/g Communications Manager

Australian Taxation Office
06.2016 - 05.2023

Marketing Officer / Reception

Woden Dermatology
01.2015 - 06.2016

Client Service Manager

Adcorp
10.2011 - 12.2014

Bachelor of Advertising & Marketing Communications - Marketing

University of Canberra

Diploma in Marketing Communications - Marketing

Institute Advertising Communications Training

Certificate of Achievement in Copywriting -

Institute Advertising Communications Training

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Michelle Halliday