Michelle Halliday
Canberra,Australia
Summary
I am a dedicated communications professional with years of experience covering external and internal communications. I have a proactive attitude, strong work ethics and the ability to learn quickly. I am eager to contribute to a dynamic team and support organisational goals. I have a proven track record in stakeholder engagement, leading to the successful delivery of high-impact initiatives, and am adept at budget management and team leadership.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Specialist
AUSTRAC
05.2023 - Current
- Write and manage communication strategies and content, such as AML/CTF reforms, AURION Human Resources Information System (HRIS), Studies Assistance Programs, and the new intranet.
- Provide strategic advice and support to internal stakeholders in the planning and delivery of communication campaigns.
- Write and manage strategies and content across various channels such as news articles, blogs, lockscreens, newsletters, intranet and AUSTRAC’s social media channels.
- Manage communication strategies and content to ensure campaigns run smoothly, efficiently, and effectively.
- Monitor and optimise campaigns performances to ensure they meet objectives and KPIs.
- Provide stakeholders with accurate and consistent updates across the stages of the campaigns.
- Provide timely, accurate campaign reporting, and advice to stakeholders.
- Provide accurate internal monthly and quarterly reports.
- Manage the two internal newsletters and ensure they are sent out accurately and on time.
- Manage relationships with internal stakeholders, such as the External Communication team, the Office of the CEO, HR, IT, and other business areas.
- During periods of acting as the EL1, I also managed staff’s leave and time management, workload, as well as daily and weekly check-ins. I also managed the team's budget, and the internal monthly and quarterly reports.
A/g Communications Manager
Australian Taxation Office
Campaigns and Advertising
06.2016 - 05.2023
- Provided strategic advice and support to internal stakeholders in the planning and delivery of advertising campaigns such as the JobKeeper campaign.
- Managed relationships with internal and external stakeholders including Audience teams, Digital Experience teams and the Government master media agency, Universal McCann.
- Ensured that all advertising complies with ATO and Government guidelines.
- Wrote, reviewed and managed advertising briefs together with Audience teams.
- Managed strategic media planning, channel delivery, creative development and message consistency.
- Managed budget pacing and invoicing of campaigns.
- Wrote and reviewed Ministerial submissions through the Government review process.
- Monitored and optimised campaign performance to ensure advertising is meeting objectives and KPI.
- Provided timely, accurate campaign reporting and advice to all internal stakeholders.
- Provided accurate internal reporting such as budget, Conformance report, M&C branch and annual reports.
- Managed costings, overview emails and campaign overviews to internal and external stakeholders.
- Managed a team of 5 with Manager administration duties such as team workload, reports, training and development, performance check-ins and discussions, leave and time management.
- Managed the team's budget.
Communications Officer
Australian Taxation Office
Crime and Fraud Communications
06.2020 - 10.2020
- Developed and presented the 2020-21 communications strategy and narrative to the business area.
- Wrote and managed content for various communication activities for internal and external channels such as LinkedIn Pulse articles, MyATO, Business Bulletin, Tax Professional Newsletters and Integrated Compliance Newsletters.
- Worked with stakeholders to develop new creative assets such as new videos to be used across above and below the line communication activities.
- Established and maintained effective working relationships with stakeholders including channel teams, Digital Experience, Media Unit, Public Relations and the Campaigns and Advertising teams.
- Maintained records of media coverage and collated analytics and metrics of all communication activities.
- Provided accurate internal reporting such as the Crime & Fraud Communications report and the M&C Priority Work Program report.
- Ensured the website was up-to-date and made necessary updates to ensure they were optimised organically.
Marketing Officer / Reception
Woden Dermatology
01.2015 - 06.2016
- Diary maintenance, money management as well as preparation of session reports and audit trails.
- Maintained and updated all internal documents, templates and records.
- Maintained and updated website and Facebook page.
- Managed the production of marketing materials, including leaflets, TV slides which included writing and proofreading of copy.
- Provided back-up support to the practice manager and assisted with various other tasks as requested.
- Developed a proposal and created the company’s Facebook page, including writing and proofreading all content.
Client Service Manager
Adcorp
10.2011 - 12.2014
- Maintained an excellent relationship with all internal and external stakeholders by keeping regular contact and ensuring that all communication flowed effectively and smoothly.
- Negotiated media packages on behalf of clients to ensure the best return on investment.
- Briefed media agencies, creative and research stakeholders to develop advertising plans and research proposals.
- Presented strategic campaign proposals to clients usually within very tight deadlines and budget.
- Monitored and optimised advertising campaigns and provided post-campaign analysis and monitoring reports.
- Participated in special projects such as pro-bono advertising services to charities and non-for-profit agencies.
- Provided back-up support to senior executives.
- Assisted with the management and execution of other team’s larger advertising campaigns.
- Managed and coached a small team of Account Executives.
- Assisted in managing the planning and execution of large campaigns such as the 2014 G20 Summit and Federal Election advertising.
- Led and oversaw all digital and social media campaigns for all government clients.
- Oversaw and managed team’s workload, campaigns and client’s expectations and other Manager administration duties such as leave and time management.
Education
Bachelor of Advertising & Marketing Communications - Marketing
University of Canberra
ACT, Australia12.2009
Diploma in Marketing Communications - Marketing
Institute Advertising Communications Training
Malaysia06.2008
Certificate of Achievement in Copywriting -
Institute Advertising Communications Training
Malaysia08.2004
Accomplishments
- 2018 Manager's Award, Australian Taxation Office
Certification
- Social Media Strategy, Australian Institute of Management, 2023
- Government Writing for Impact, Australian Institute of Management, 2023
References
References available upon request.
Timeline
Specialist
AUSTRAC
05.2023 - Current
Communications Officer
Australian Taxation Office
06.2020 - 10.2020
A/g Communications Manager
Australian Taxation Office
06.2016 - 05.2023
Marketing Officer / Reception
Woden Dermatology
01.2015 - 06.2016
Client Service Manager
Adcorp
10.2011 - 12.2014
Bachelor of Advertising & Marketing Communications - Marketing
University of Canberra
Diploma in Marketing Communications - Marketing
Institute Advertising Communications Training
Certificate of Achievement in Copywriting -
Institute Advertising Communications Training