Michelle Humphreys
Marketing & Communications
Yeppoon,QLD
Summary
Multi-skilled Marketing professional with experience across various business channels. A demonstrated history of working in Preventative Health Promotion (Medical & Veterinary), Strategic Marketing, Business Planning, Operations Management. A team member who is inclusive, flexible, and highly organised with knowledge in both traditional and digital marketing strategies.
Overview
28
28
years of professional experience
6
6
years of post-secondary education
Work History
Marketing & Communications Officer
Bidgerdii Community Health Service
Rockhampton , QLD
07.2022 - Current
- Established marketing and communication strategy for an Aboriginal Medical Service, Wellness Centre & Indigenous Child & Health Care Centre.
- Creation of a 3 year Marketing Plan and monitoring of implementation via KPI's.
- Manage rebranding implementation (currently underway), content creation, material distribution, & online presence for 5 locations.
- Develop a 12 month calendar of campaigns and specific marketing strategies to meet preventative healthcare and child health marketing initiatives.
- Create brand messaging, collateral, and promotional strategies. Inclusive marketing copy, images, videos, presentations, press releases, bimonthly newsletters, and other collateral as required.
- Regular event planning and operational management of multiple events over NAIDOC Week period.
- Create, manage, and monitor social media strategies and campaigns to increase brand engagement in the community.
Marketing & Communication Officer
Moreton Bay Region Industry & Tourism
Kippa-Ring, QLD
06.2019 - 06.2019
- Re-positioned and managed the travel agency brand attached to MBRIT
- Created and implemented a calendar of marketing initiatives, concepts of artwork for online and marketing print.
- Create written communications for digital media, websites, facebook advertising, social media networks and e-newsletter campaigns.
- Optimised website traffic by analysing data/trends through analytical tools (CRM, Google Analytics, Facebook Insights).
- Build local community via website, social media networks, VIP events and e-newsletter campaigns.
Marketing Manager
Judhar Pty Ltd
01.2014 - 01.2018
- Management of 7 individual veterinary clinic brands, 2 pet online retail & 5 pet grooming brands.
- Develop annual and ongoing strategic marketing across the brand portfolio online and customer facing.
- Provide quarterly / seasonal marketing campaigns across all brands.
- Develop marketing initiatives and concepts, produce print/ digital materials (internal & external).
- Create and deliver EDM's (Mailchimp) and SMS campaigns as required.
Education and Training Supervisor
Animal Industries Resource Centre, AIRC
01.2011 - 01.2014
- Supervised and managed the training and assessment Team of 12.
- Management of student support and workshop delivery for over 1300 students.
- Implemented quarterly marketing plans, measured effectiveness, and return on investment.
- Managed the annual training budget.
Key Account Manager
Hill's Pet Nutrition
01.1996 - 01.2011
- Various Roles over 15 years
- 2009 - National Key Account Manager, 2007 - Compliance and Vet Channel Project Manager, 2007 - Field Sales Manager (VIC,TAS & QLD), 2004 - National Business Development Manager, 2000 - State Manager (QLD), 1996 - Customer Service Representative.
Education
Certified Digital Marketing Professional - Digital Marketing
Digital Marketing Institute
Online 01.2022 - 04.2022
Graduate Certificate of Marketing - Marketing
Griffith University
Online 02.2017 - 12.2017
Accredited Mental Health First Aider - Mental Health Support
Mental Health First Aid Australia
01.2017 - 01.2017
Certificate IV in Small Business - Small Business Management
TAFE Queensland
06.2016 - 12.2016
Diploma of Marketing - Marketing
TAFE Queensland
06.2014 - 12.2014
Certificate IV in Training And Assessment - Education
Plenty Training
08.2013 - 08.2013
Advanced Certificate of Veterinary Nursing - Veterinary Nursing
TAFE Box Hill
01.1988 - 12.1991
Skills
Microsoft Word / Publisher / Powerpoint / Excel
Voluntary Positions
Voluntary Positions
- Pets in the Park - National Executive Committee Member 2020 - current
- Pets In The Park Caboolture - Provision of veterinary care for the homeless - Committee Member - (started 2018)
- Veterinary Nurses Council of Australia - Committee Member - (1994 - 2002, 2016 - 2017)
Affiliations
Hill's Pet Nutrition
- Launched the Hill's Quality Care Compliance Programme in Australia and New Zealand
- Implementation of RSPCA sponsorship contract nationally into 43 shelters
- Inaugural High Achiever Sales Award
Team Schein Award for Team Member Excellence
Professional Affiliations
Professional Memberships
- 1991 - 2022 - Veterinary Nurses Council of Australia
- 2018 - Australia Veterinary Business Association
- 2020 -2023 - Australian Marketing Institute
References
Available on Request
Timeline
Marketing & Communications Officer
Bidgerdii Community Health Service
07.2022 - Current
Certified Digital Marketing Professional - Digital Marketing
Digital Marketing Institute
01.2022 - 04.2022
Marketing & Communication Officer
Moreton Bay Region Industry & Tourism
06.2019 - 06.2019
Graduate Certificate of Marketing - Marketing
Griffith University
02.2017 - 12.2017
Accredited Mental Health First Aider - Mental Health Support
Mental Health First Aid Australia
01.2017 - 01.2017
Certificate IV in Small Business - Small Business Management
TAFE Queensland
06.2016 - 12.2016
Diploma of Marketing - Marketing
TAFE Queensland
06.2014 - 12.2014
Marketing Manager
Judhar Pty Ltd
01.2014 - 01.2018
Certificate IV in Training And Assessment - Education
Plenty Training
08.2013 - 08.2013
Education and Training Supervisor
Animal Industries Resource Centre, AIRC
01.2011 - 01.2014
Key Account Manager
Hill's Pet Nutrition
01.1996 - 01.2011
Advanced Certificate of Veterinary Nursing - Veterinary Nursing
TAFE Box Hill
01.1988 - 12.1991
Similar Profiles
Atinuke.Mosunmola( A.K.A Esther) SamuelsAtinuke.Mosunmola( A.K.A Esther) Samuels
Non-Residential Withdrawal Nurse at Latrobe Community Health Service, Morwell campus, Gippsland, Melbourne. (Mental Health/ Drug and Alcohol Service Providers)Non-Residential Withdrawal Nurse at Latrobe Community Health Service, Morwell campus, Gippsland, Melbourne. (Mental Health/ Drug and Alcohol Service Providers)
Stephen UpkettStephen Upkett
Program Officer at BidgerdiiProgram Officer at Bidgerdii
FARAJA MZAVAFARAJA MZAVA
Research Assistant at Aga Khan University, Aga Khan Foundation, Aga Khan Healthy service in collaboration with Ministry of Health, Community development, elder and children. Improving Access to Maternal and Newborn Health in Tanzania (IMPACT Endline Household Survey) in Mwanza Region.Research Assistant at Aga Khan University, Aga Khan Foundation, Aga Khan Healthy service in collaboration with Ministry of Health, Community development, elder and children. Improving Access to Maternal and Newborn Health in Tanzania (IMPACT Endline Household Survey) in Mwanza Region.
Ella MartinElla Martin
Pharmacy Assistant at Yeppoon Day and Night PharmacyPharmacy Assistant at Yeppoon Day and Night Pharmacy
Allyn BuckAllyn Buck
Function Manager/Venue Support Manager/Venue Manager at Keppel Bay Sailing ClubFunction Manager/Venue Support Manager/Venue Manager at Keppel Bay Sailing Club