Michelle Humphreys
Marketing & Communications
Yeppoon,QLD
Summary
Multi-skilled Marketing professional with experience across various business channels. A demonstrated history of working in Preventative Health Promotion (Medical & Veterinary), Strategic Marketing, Business Planning, Operations Management. A team member who is inclusive, flexible, and highly organised with knowledge in both traditional and digital marketing strategies.
Overview
28
28
years of professional experience
6
6
years of post-secondary education
Work History
Marketing & Communications Officer
Bidgerdii Community Health Service
Rockhampton , QLD
07.2022 - Current
- Established marketing and communication strategy for an Aboriginal Medical Service, Wellness Centre & Indigenous Child & Health Care Centre.
- Creation of a 3 year Marketing Plan and monitoring of implementation via KPI's.
- Manage rebranding implementation (currently underway), content creation, material distribution, & online presence for 5 locations.
- Develop a 12 month calendar of campaigns and specific marketing strategies to meet preventative healthcare and child health marketing initiatives.
- Create brand messaging, collateral, and promotional strategies. Inclusive marketing copy, images, videos, presentations, press releases, bimonthly newsletters, and other collateral as required.
- Regular event planning and operational management of multiple events over NAIDOC Week period.
- Create, manage, and monitor social media strategies and campaigns to increase brand engagement in the community.
Marketing & Communication Officer
Moreton Bay Region Industry & Tourism
Kippa-Ring, QLD
06.2019 - 06.2019
- Re-positioned and managed the travel agency brand attached to MBRIT
- Created and implemented a calendar of marketing initiatives, concepts of artwork for online and marketing print.
- Create written communications for digital media, websites, facebook advertising, social media networks and e-newsletter campaigns.
- Optimised website traffic by analysing data/trends through analytical tools (CRM, Google Analytics, Facebook Insights).
- Build local community via website, social media networks, VIP events and e-newsletter campaigns.
Marketing Manager
Judhar Pty Ltd
01.2014 - 01.2018
- Management of 7 individual veterinary clinic brands, 2 pet online retail & 5 pet grooming brands.
- Develop annual and ongoing strategic marketing across the brand portfolio online and customer facing.
- Provide quarterly / seasonal marketing campaigns across all brands.
- Develop marketing initiatives and concepts, produce print/ digital materials (internal & external).
- Create and deliver EDM's (Mailchimp) and SMS campaigns as required.
Education and Training Supervisor
Animal Industries Resource Centre, AIRC
01.2011 - 01.2014
- Supervised and managed the training and assessment Team of 12.
- Management of student support and workshop delivery for over 1300 students.
- Implemented quarterly marketing plans, measured effectiveness, and return on investment.
- Managed the annual training budget.
Key Account Manager
Hill's Pet Nutrition
01.1996 - 01.2011
- Various Roles over 15 years
- 2009 - National Key Account Manager, 2007 - Compliance and Vet Channel Project Manager, 2007 - Field Sales Manager (VIC,TAS & QLD), 2004 - National Business Development Manager, 2000 - State Manager (QLD), 1996 - Customer Service Representative.
Education
Certified Digital Marketing Professional - Digital Marketing
Digital Marketing Institute
Online 01.2022 - 04.2022
Graduate Certificate of Marketing - Marketing
Griffith University
Online 02.2017 - 12.2017
Accredited Mental Health First Aider - Mental Health Support
Mental Health First Aid Australia
01.2017 - 01.2017
Certificate IV in Small Business - Small Business Management
TAFE Queensland
06.2016 - 12.2016
Diploma of Marketing - Marketing
TAFE Queensland
06.2014 - 12.2014
Certificate IV in Training And Assessment - Education
Plenty Training
08.2013 - 08.2013
Advanced Certificate of Veterinary Nursing - Veterinary Nursing
TAFE Box Hill
01.1988 - 12.1991
Skills
Microsoft Word / Publisher / Powerpoint / Excel
Platforms - Wordpress, CRAFT Website management
Platforms - Burst (SMS) / Mailchimp (EDM) / Wuffoo (Survey)
Platforms - Canva Graphics, Facebook Business Manager, Instagram, Linkedin, YouTube
Digital Marketing - SEO/SEM/Google / Google Analytics/ Google My Business
Marketing & Communications Online & Traditional Strategy
Branding & Rebranding Content & Campaign Planning/Creation
Voluntary Positions
Voluntary Positions
- Pets in the Park - National Executive Committee Member 2020 - current
- Pets In The Park Caboolture - Provision of veterinary care for the homeless - Committee Member - (started 2018)
- Veterinary Nurses Council of Australia - Committee Member - (1994 - 2002, 2016 - 2017)
Affiliations
Hill's Pet Nutrition
- Launched the Hill's Quality Care Compliance Programme in Australia and New Zealand
- Implementation of RSPCA sponsorship contract nationally into 43 shelters
- Inaugural High Achiever Sales Award
Team Schein Award for Team Member Excellence
Professional Affiliations
Professional Memberships
- 1991 - 2022 - Veterinary Nurses Council of Australia
- 2018 - Australia Veterinary Business Association
- 2020 -2023 - Australian Marketing Institute
References
Available on Request
Timeline
Marketing & Communications Officer
Bidgerdii Community Health Service
07.2022 - Current
Certified Digital Marketing Professional - Digital Marketing
Digital Marketing Institute
01.2022 - 04.2022
Marketing & Communication Officer
Moreton Bay Region Industry & Tourism
06.2019 - 06.2019
Graduate Certificate of Marketing - Marketing
Griffith University
02.2017 - 12.2017
Accredited Mental Health First Aider - Mental Health Support
Mental Health First Aid Australia
01.2017 - 01.2017
Certificate IV in Small Business - Small Business Management
TAFE Queensland
06.2016 - 12.2016
Diploma of Marketing - Marketing
TAFE Queensland
06.2014 - 12.2014
Marketing Manager
Judhar Pty Ltd
01.2014 - 01.2018
Certificate IV in Training And Assessment - Education
Plenty Training
08.2013 - 08.2013
Education and Training Supervisor
Animal Industries Resource Centre, AIRC
01.2011 - 01.2014
Key Account Manager
Hill's Pet Nutrition
01.1996 - 01.2011
Advanced Certificate of Veterinary Nursing - Veterinary Nursing
TAFE Box Hill
01.1988 - 12.1991