Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Timeline
Generic

MICHELLE LIU

Summary

I am excited to apply for the Career Development Officer role at the University of Sydney. With my experience at Bupa in building partnerships, managing relationships, and providing career counseling and training, I’ve developed a strong foundation in supporting both individuals and teams. I have a proven track record in negotiating agreements and collaborating across departments, which has honed my ability to manage multiple tasks in fast-paced environments. My proactive problem-solving skills, attention to detail, and goal-oriented approach will allow me to effectively contribute to student success and drive the university’s career development initiatives forward. I'm eager to bring these strengths to your team and support the continued growth of the university.

Overview

11
11
years of professional experience
1
1
Certification

Work History

Assistant Store Leader

Bupa
12.2023 - Current
  • Utilised CRM systems to track and analyse customer interactions, including sales management, data insights, team collaboration with Bupa Dental and Bupa Optical, and external dental and optical providers, and strategies for customer retention and loyalty
  • Onboarded smaller agents to boost team revenue and growth target achievement by increasing 10% YOY
  • Regularly review performance of agent plan and maximize engagement
  • Provided leadership, coaching, and support to a team of 6, including managing sales and driving change
  • Stakeholder collaboration
  • Acted as a corporate liaison, meeting with key contacts to tailor services for company staff under the BRONZE portfolio
  • Delivered seminar presentations that captured community interest, enhancing sales, and exceeding customer expectations at the store

Assistant Store Leader

Bupa
12.2023 - Current
  • Utilised CRM systems to track and analyse customer interactions, including sales management, data insights, team collaboration with Bupa Dental and Bupa Optical, and external dental and optical providers, and strategies for customer retention and loyalty
  • Onboarded smaller agents to boost team revenue and growth target achievement by increasing 10% YOY
  • Regularly review performance of agent plan and maximize engagement
  • Provided leadership, coaching, and support to a team of 6, including managing sales and driving change
  • Stakeholder collaboration
  • Acted as a corporate liaison, meeting with key contacts to tailor services for company staff under the BRONZE portfolio
  • Delivered seminar presentations that captured community interest, enhancing sales, and exceeding customer expectations at the store

Customer Value Specialist

Bupa
05.2019 - 12.2023
  • Customer-centric approach
  • The #CCC award and positive feedback highlight my ability to provide exceptional client service, demonstrate a strong commitment to understanding client needs, and deliver tailored solutions
  • Community engagement
  • Built a strong local community network through social media and customer referrals, enhancing Bupa's visibility and customer reach
  • Established partnerships with immigration agents to support client needs, increasing Bupa's connections with international markets
  • Providing support to majority Bupa stores across Sydney
  • During COVID, I personally supported the NSW King St store in reaching 80% of its sales KPI while also ensuring the store stayed informed and well-connected
  • Industry knowledge and advocacy
  • Represent the company at external promotional events and activities

Bookkeeper

O Organic Produce
01.2015 - 05.2019
  • Accounts payable, accounts receivable, payroll, bank reconciliation, GST reconciliation, debt collection, and final reports with MYOB Edge 11
  • Prepare employees' superannuation

Intern/casual Accountant

ALTUS FINANCIAL PTY LTD
07.2015 - 08.2016
  • Assist with the preparation of annual and periodic accounting reports
  • Prepare taxation returns and activity statements
  • Assist with the preparation of client work requested by managers and directors
  • Database management - NetSuite cloud database

Part-time Accountant

H W ACCOUNTING & TAXATION
04.2014 - 07.2015
  • Well versed in dealing with diverse people and complex tasks within the office
  • Demonstrated ability to prioritize assignments, deadlines, and make effective decisions
  • Trained the new staff member in sending invoices and debt collections

Education

Masters of Commerce - Professional Accounting

University of Western Sydney
Parramatta, NSW
04.2015

Undergraduate Bachelor of Commerce - Management

University of Adelaide
Adelaide, SA
04.2013

Diploma - Diploma

Tsinghua University Foreign Exchange Centre
08.2008

Skills

  • Excellent communication and retention
  • Team management and development
  • Customer relationship management (B2B, B2C)
  • Recruiting and hiring
  • Strategic planning
  • Training and coaching
  • Internal and external stakeholder liaison
  • Problem-solving and multitasking abilities

Certification

Level 2 of Professional Interpreting approved by National Accreditation Authority for Translators and Interpreters Ltd (NAATI).

Accomplishments

  • Bupa Connecting, Caring and Collaboration (#CCC) Award, 2019
  • Bupa Future Leadership Program, 2021

Timeline

Assistant Store Leader

Bupa
12.2023 - Current

Assistant Store Leader

Bupa
12.2023 - Current

Customer Value Specialist

Bupa
05.2019 - 12.2023

Intern/casual Accountant

ALTUS FINANCIAL PTY LTD
07.2015 - 08.2016

Bookkeeper

O Organic Produce
01.2015 - 05.2019

Part-time Accountant

H W ACCOUNTING & TAXATION
04.2014 - 07.2015

Undergraduate Bachelor of Commerce - Management

University of Adelaide

Diploma - Diploma

Tsinghua University Foreign Exchange Centre

Masters of Commerce - Professional Accounting

University of Western Sydney

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