Michelle McQuay

KEY ACHIEVEMENTS

• Negotiated early delivery timelines for tax time products, significantly reducing July 1 workload.
• Achieved 100% on-time delivery of tax time content, with 85% published ahead of schedule.
• Standardised and documented procedures to streamline future tax time cycles.
• Enhanced the client experience by improving access to previous year tax tables and initiating remediation of accessibility issues.
• Received commendations for outstanding project management and stakeholder engagement.

ACCOUNTABLE FOR

• Directing multiple concurrent publishing projects, ensuring timely delivery of high-quality content across ato.gov.au, microsites and govCMS platforms.
• Leading the end-to-end coordination of tax time content; overseeing the editing, publishing and quality assurance of over 1,800 items within a 6-week timeframe.
• Developing the 2026 tax time content strategy.
• Managing high-profile content updates including Budget and caretaker messaging.
• Building strong relationships across the ATO, providing expert advice to influence outcomes and ensure consistent messaging, including for high-profile campaigns.
• Identifying and managing operational risks, including resolving Sitecore CMS issues in collaboration with Website Strategy & Management and developing contingency plans for new systems and practices.
• Delivering status reports to senior leadership, including Assistant Commissioner to inform strategic decision making.
• Championing stewardship values by reviewing business practices and identifying opportunities for improved outcomes.
• Embedding continuous improvement strategies within the team and stakeholders to enhance efficiency and collaboration.
• Providing leadership and HR support to a multi-site team of specialist publishers, balancing wellbeing with operational demands.
• Developing team plans and tailored performance expectations for staff across APS levels, including tax time delivery leads.
• Overseeing daily team operations including work allocation, issue resolution and culture-building initiatives.
• Facilitating professional development opportunities to uplift team capability and foster innovation.
• Piloting new publishing approaches (e.g. using accessible PDFs and Word documents to deliver some tax time products), using data to guide future decisions.
• Collaborating with other ATO Corporate teams to align content initiatives with organisational objectives and digital best practices.

KEY ACHIEVEMENTS

• Cultivated strong stakeholder partnerships across business lines, ensuring alignment of messaging and timely delivery of digital content.
• Advocated for user-centric design principles, meeting accessibility requirements and improving engagement across key digital channels.
• Successful delivery of Superannuation New Measures (2017) digital communications.

KEY ACHIEVEMENTS

• Delivered strategic communication advice to business line stakeholders.
• Designed and implemented targeted communication strategies tailored to audience groups, ensuring clarity, accuracy and compliance with ATO standards.
• Produced high-quality content across multiple formats and channels.
• Successful contract negotiation and management - Scott Cam for series of 3 YouTube videos