Michelle Tonna
Summary
Strategic and results-oriented business leader with experience in strategy, planning and operations. Skilled in developing and executing business plans to maximize profitability, streamline operations and maintain compliance with industry regulations. Proven people leader motivates and optimizes staff performance and productivity.
Overview
29
29
years of professional experience
Work History
Managing Director
Retail Results
02.2019 - Current
- As the managing director, I devise and implement innovative strategies to promote products and services.
- Delivered consistent revenue growth by identifying new business opportunities and expanding service offerings.
Senior Sales Consultant
Sleepys the mattress experts
07.2019 - 04.2023
- Awarded the Sleepys Silver Pin for exceeding national sales targets
- Supporting the franchise owner times
- High sales achiever as well as a dependable team player, reliable
- Noted for delivering exceptional customer service
Account Executive
Guardsman Australia
07.2021 - 07.2022
- Responsible for training Harvey Norman, Domayne, Oz Design, Freedom, Plush and smaller retailers on Guardsman products as well as servicing NSW and the Hunter and Central Coast regions
- Grew the business by 70 percent achieving $1.5 million in sales in 12 months
- Successfully opened new business for Guardsman bringing on several new clients
- Managed a crm system and customer service of this business to a high standard
Sales Consultant and interior Design
Proud Furniture Freelance Repeat Role
03.2008 - 09.2020
- Ongoing role assisting the business in Sales
- Designing Lounges made to order
- Assisting new owner with management during the pandemic
Customer Relationship Management Manager
Datacom
12.2017 - 12.2019
- Contracted role where I was responsible for Dunn and Bradstreet accounts in a customer service call centre
- Managing a CRM system providing the necessary administrative support and excellent customer service
Sales Manager
Provincial Home Living
12.2017 - 02.2019
- Store manager responsible for 10 staff
- Managed visual merchandising, electronic payroll, Profit & Loss management, rostering, recruitment, training & development, managing policies & procedures, Centre Management
- Took the store and sales team into profit while also achieving my highest personal sales and profit nation-wide
Area Manager
Sleeping Giant
10.2016 - 12.2017
- Area Manager responsible for retail stores in Caringbah, Alexandria, Moore Park & Bankstown
- Increased profitability by 80 percent
- Managed 11 Staff and duties included profit & loss management, customer service, recruitment, sales & product training, supply chain, rostering, CRM management and administrative tasks
- Achieved record sales with the teams and stores under my leadership
General Manager
Osmen Outdoor Furniture
12.2015 - 12.2016
- General Manager of 30 staff and 4 stores including the warehouse the retail stores were located at Smithfield, Belrose, Alexandria, and Artarmon
- Responsible for staff training & development, customer service excellence, Event Management at the Royal Easter Show
- Managing the companies profit & loss, managing visual merchandising, logistics, recruitment, supply chain, marketing and the CRM
- Working with teams in pop up stores in shopping centres
- Increased profits by 70 percent
Store Manager
Black Pepper
11.2015 - 10.2016
- Store manager with three staff
- Responsibilities included customer service, brand building, visual merchandising, profit & loss management, event management, training & development, Centre Management, managing a CRM system and electronic payroll as well as rostering and employing new staff
- Responsible for setting up new stores which achieved record sales
- Managed the Burwood store which achieved came in the top three in national sales
- Achieved personal sales growth of 85 percent of the stores Budget
General Manager
Equator Homewares
07.2013 - 07.2015
- Managed a start-up business with 15 staff
- My responsibilities were to manage all logistics, the profit & loss of the business as well as the customer service, visual merchandising, training & recruitment, centre management, managing the online sales as well as creating training documents, supply chain management; sales management, marketing, product development
- Achieved record sales and high gross profits successes resulting in the opening of a second store at Castle Hill
Interior Designer and Sales Consultant
Proud Furniture
02.2008 - 07.2013
- Managed the Profit & Loss, external warranties for Studio Leather and fabrics, customer service, designing 'made-to-order' lounges, liaising with external suppliers, Interior Design and drafting designs, CRM updates, managing warehouse & logistics
- Liaised with leading wholesalers such as Warwick Fabrics, Wortley Fabrics, Leather Italia, NSW Leather, Zepel Fabrics
- Achieved the highest store sales
- Developed the Sales Procedures for the company
- Handled all customer service matters to very successful outcomes.
National Training Manager
Sleep City and Everday Living
03.1995 - 12.2007
- Starting as a high performing sales associate, was then promoted to a store manager, then a site manager managing two brands and teams side by side
- Promoted to the role of a Area Manager of 15 stores
- Promoted to National Training Manager
- Managed 85 stores with over 200 staff, for the brands Sleep City and the sister company known as : (Everyday Living)
- Trained all managers and new and existing staff
- Responsible for visual merchandising, Store Management Site Management for the 2 brands, sales training, customer service management, managing warehouse & logistics, recruitment, HR, training & development, OH&S, sales management, rostering, interstate travel to set up new stores, product training, drafting policies and procedures, warranty management, supply chain and centre management
- Operational manager of opening up new stores and placing the companies systems in place as well as employing new staff and training them in new sites
Education
Graduate Certificate Business Ettiquette -
Coursera
2022
Cred - Championing Organisational Change & Driving Impact
Torrens University Australia
Adelaide, SA2022
Online Course - Positive Psychiatry And Mental Health
University of Sydney
Sydney, NSW2020
No Degree - Managing Emotional Intelligence in The Workplace
WEA College
Sydney NSW2019
Bachelor of Arts - Communications
Western Sydney University
Sydney, NSW12.1996
Skills
- Business Leadership
- Assignment Delegation
- Budget Control
- Sales Planning
- Business Needs Assessment
- Product and Service Promotion
- Contract Management
- Leads Prospecting
- Data-driven decision-making
- Sales Targeting
Timeline
Account Executive
Guardsman Australia
07.2021 - 07.2022
Senior Sales Consultant
Sleepys the mattress experts
07.2019 - 04.2023
Managing Director
Retail Results
02.2019 - Current
Customer Relationship Management Manager
Datacom
12.2017 - 12.2019
Sales Manager
Provincial Home Living
12.2017 - 02.2019
Area Manager
Sleeping Giant
10.2016 - 12.2017
General Manager
Osmen Outdoor Furniture
12.2015 - 12.2016
Store Manager
Black Pepper
11.2015 - 10.2016
General Manager
Equator Homewares
07.2013 - 07.2015
Sales Consultant and interior Design
Proud Furniture Freelance Repeat Role
03.2008 - 09.2020
Interior Designer and Sales Consultant
Proud Furniture
02.2008 - 07.2013
National Training Manager
Sleep City and Everday Living
03.1995 - 12.2007
Graduate Certificate Business Ettiquette -
Coursera
Cred - Championing Organisational Change & Driving Impact
Torrens University Australia
Online Course - Positive Psychiatry And Mental Health
University of Sydney
No Degree - Managing Emotional Intelligence in The Workplace
WEA College
Bachelor of Arts - Communications
Western Sydney University
Similar Profiles
Ricky HooksRicky Hooks
CADC-R at A-Plus ResultsCADC-R at A-Plus Results
Anik IslamAnik Islam
Internet Sales Manager at Strictly ResultsInternet Sales Manager at Strictly Results
Kevin PriceKevin Price
Cylinder Handler at Broadleaf ResultsCylinder Handler at Broadleaf Results
Gary MaresGary Mares
Non-executive Director / Joint Managing Director / Managing Director at Rio Dorado LimitedNon-executive Director / Joint Managing Director / Managing Director at Rio Dorado Limited
Janice GanJanice Gan
Executive Administrative Assistant to Managing Director (Commercial) and Managing Director (Finance) at Haribo Asia Pacific Pte LtdExecutive Administrative Assistant to Managing Director (Commercial) and Managing Director (Finance) at Haribo Asia Pacific Pte Ltd