Michelle Van Biljon

I have extensive experience in online sales and marketing, with a proven track record of boosting sales and engaging more customers for Lekiki. My expertise includes digital marketing, analysing data, and leading teams to find opportunities, make our work smoother, and solve problems effectively.

Key Achievements:

• Boosting Sales: I've put together and executed online sales strategies for Lekiki that significantly increased our yearly sales. This was supported by well-planned marketing efforts and targeted advertisements.
• Marketing Success: I've led a variety of marketing projects for Lekiki, from online campaigns to photo shoots, which greatly raised our brand's profile and attracted more customers.
• Online and Social Media Growth: I was responsible for enhancing Lekiki's presence on the internet and social media, creating appealing content regularly and collaborating with influencers to reach more people.
• Better Inventory Management: I improved how we order and keep stock, making sure we always have what our customers need.
• Making Business Smoother: I introduced new technologies to automate some of our business tasks, making us more efficient and ready for market changes.
• Handling Finances: I managed Lekiki's finances carefully, from planning budgets to making investment decisions, always aiming for stable growth and profit.
• Team Leadership: I formed and guided a team at Lekiki, teaching them the ins and outs of online sales and digital marketing, and making sure they had chances to grow and succeed.
• Using Data to Decide: I regularly used data analysis to spot new trends and adjust our marketing and sales plans, keeping Lekiki competitive.
• Working Well with Suppliers: I built and maintained good relationships with our suppliers, making sure Lekiki always got high-quality products under favourable terms.

At Match Beauty Bar, the evolving beauty market was navigated effectively, tapping into current trends and insights to boost revenue channels. A key role in business development led to an expanded customer base, a solid reputation for client satisfaction, and a team that truly represented the brand's ethos.

• Team Building & Leadership: The focus was on staff recruitment, carefully choosing individuals who matched the brand values and service goals. Efforts extended to people management, ensuring staff training, motivation, and performance optimization.
• Market Engagement: Attention was given to previously overlooked market segments. Targeted campaigns and outreach significantly increased the clientele.
• Building Client Trust: In response to changing client preferences, specialized services were introduced along with loyalty programs, leading to a surge in repeat visits and stronger client relationships.
• Partnership Development: Collaborations with respected industry figures and like-minded businesses were actively sought out. These partnerships expanded the brand's reach and led to beneficial joint initiatives.
• Feedback-Driven Adjustments: A commitment to improvement was shown through regular reviews of sales data and client feedback. This approach allowed for refining services and strategies, aligning them more closely with market demands and optimizing profitability.
• Digital Strategy: A comprehensive digital marketing plan ensured messages reached the right audience segments, enhancing reception and engagement.
• Online Brand Presence: The social media strategy aimed to produce content that reflected the brand values, increasing engagement and building a loyal digital following.
• Content Development: Direct involvement in content creation ensured that ads were appealing and effective.
• Visual Content Production: Skills in shooting and editing promotional content were showcased, maintaining the high-quality standards of the brand in every piece.

At Apple, working as a Solutions Specialist, I deeply understood our products and always put customer happiness first. My knowledge and focus on customers helped me sell effectively, leading to great sales numbers and strong, ongoing relationships with customers.

Achievements:

• Sales Success: Often beat sales goals by matching what makes Apple's products unique to what customers needed.
• Known for Expertise: Became the person people went to for detailed knowledge about Apple products, helping customers choose wisely.
• Helping Customers: Answered various questions, from product specifics to changing orders, making sure customers had a smooth experience.
• Reliable Results: Kept up strong sales and built customer loyalty, resulting in many coming back to us.
• Staying Informed: kept up to date with the latest about Apple's products, so I could give customers current information.
• Team working: Worked well with my coworkers, sharing tips and aiming together to achieve our sales targets.
• Using Data Smartly: Looked at sales figures and customer feedback to improve how we sold, keeping our sales tactics effective.