Michelle Williamson
Shelly Beach,QLD
Summary
I have over 10 years experience in managing small businesses and am an accomplished social media manager with proven success in driving innovation and early adoption of emerging technologies and social media platforms. I have successfully grown my Instagram account to close to 700k followers which has attributed to the businesses success through a strong brand presence.
I have immense experience in managing relationships with high-profile clients/ influencers and customers and translating marketing and social media needs into results-driven strategies with a strong focus on branding, marketing and promotions. I also have a strong working knowledge of marketing and social media, and therefore understand the importance of strengthening a brands reputation, sales and future growth through these social platforms.
I also have experience within the gaming and racing industry having worked at a TAB and also having grown up with parents owning gaming / tavern facilities for over 30 years.
Overview
24
24
years of professional experience
Work History
Business Owner (Founder)
ChamonixRain Organics
08.2012 - Current
- Head of Marketing
- Branding Management
- Social Management Creation, Growth & Management
- Stock & Warehouse Management
- Product Development
- Social Media Manager
- Content Creator
- Influencer Marketing
- Brand relevant copywriting
- Working knowledge of Shopify
- Excellent communication skills, both verbal and written.
- Passionate about learning and committed to continual improvement.
- Proved successful working within tight deadlines and a fast-paced environment.
- Organized and detail-oriented with a strong work ethic.
- Adaptable and proficient in learning new concepts quickly and efficiently.
- Paid attention to detail while completing assignments.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
Personal Assistant to the General Manager
Diva
01.2004 - 05.2007
- Organising events across 5 states within Australia for upwards of 1,500+ people
- Organisation of Regional / Managers conferences throughout the year
- Reception – Front of Office duties
- Liaising with stores for issuing of product to magazine representatives
- Co-ordination of promotions in store for shopping centre promotion VIP nights and giveaways
- Provide strong administrative support to the National Operations Manager and 15 Regional Manager
- Provide support to Team members in all Diva stores
- Implementing and co-ordination of Mystery Shopping Program in Australia and New Zealand
- Marketing support
- Creation and publication of weekly documents for Regional Managers and team members delivering company directives and sales results
- Creation and ongoing updates of company induction video & Operations Manual
- Displayed absolute discretion at handling confidential information.
- Coordinated international and domestic travel logistics including flight itineraries, hotel reservations and car services.
- Worked with senior management to initiate new projects and assist in various processes.
- Wrote reports, executive summaries and newsletters.
PA / Office Assistant / Reception
Moody International
05.2002 - 03.2004
- Project co-ordination
- International and domestic invoicing
- Addressing incoming telephone queries
- Booking travel for staff and clients
- Processing and distribution of daily reports
- Personal assistant duties
- Resume compilation and distribution to clients
- Co-ordination of new jobs / assignments to company personnel
ASO Level 2 (Births Deaths and Marriages)
Registrar Generals Office
11.2000 - 04.2002
- Skilled at working independently and collaboratively in a team environment.
- Self-motivated, with a strong sense of personal responsibility.
- Proven ability to learn quickly and adapt to new situations.
- Worked well in a team setting, providing support and guidance.
- Confidential and accurate data entry
- Provide superior customer service
Bar & Gaming Attendant
Hotel Queanbeyan
04.1999 - 01.2001
- Responsible service of Alcohol and Gaming Certificates
- TAB attendant
Education
Yr 11-12 -
Dickson College
2000
Yr 7 - undefined
Queanbeyan High
1998
Skills
- MS Word
- MS Excel
- MS Outlook
- Canva
- Shopify
- Excellent communication and interpersonal skills
- Business Management
- Business Marketing
- Retail Knowledge
- Brand Messaging
- Web Content Branding
- Project Management
- Reputation Management
- Customer Rapport-Building
- Lead Generation Management
- Marketing and Advertising
- Website Copy
- Video Content Production
- Managing Social Media Accounts
- Customer Relationship Management
- Product Development
Timeline
Business Owner (Founder)
ChamonixRain Organics
08.2012 - Current
Personal Assistant to the General Manager
Diva
01.2004 - 05.2007
PA / Office Assistant / Reception
Moody International
05.2002 - 03.2004
ASO Level 2 (Births Deaths and Marriages)
Registrar Generals Office
11.2000 - 04.2002
Bar & Gaming Attendant
Hotel Queanbeyan
04.1999 - 01.2001
Yr 11-12 -
Dickson College
Yr 7 - undefined
Queanbeyan High