Michelle Yi
Adelaide
Summary
Focused on driving new business and expanding market presence through a blend of entrepreneurial insight and management expertise. Demonstrated success in communicating strategic sales objectives and nurturing relationships with both new and existing clients. Adept at cultivating partnerships, retaining top accounts, and enhancing profit channels through trust-building. Proficient in client education, pricing strategies, and territory growth initiatives.
Overview
13
13
years of professional experience
Work History
Area Business Development Manager
Stamford Hotels & Resorts
Adelaide
03.2025 - Current
- Managed corporate accounts for Stamford Plaza Adelaide and Stamford Grand Adelaide, enhancing existing global client relationships.
Increased market share and average daily rate by prospecting catering and event leads.
Developed new business opportunities through cold calling and targeted outreach.
Collaborated with TMC to drive revenue growth and improve guest experience.
Sales Representative
ABC Building Products
Gold Coast
09.2024 - 03.2025
- Engaged new and existing clients to meet sales targets and expand customer base.
- Identified and pursued new business opportunities to enhance market share.
- Built lasting client relationships through effective issue resolution and exceptional service.
Business Development Manager
AMORA BRISBANE
04.2023 - 09.2024
- Lead daily sales activities, ensuring optimal resource allocation.
- Implement strategic plans and pricing to boost occupancy, rates, and corporate portfolio.
- Identify growth opportunities and capture business from competitors.
- Host site inspections and attend networking events.
- Monitor account performance, generate reports, and analyze trends.
- Manage sales budgets in collaboration with the Director of Sales.
Conference and Events Manager
VOCO GOLD COAST
06.2022 - 03.2023
- Prepared detailed C&E budgets, forecasts, and pipelines for overall hotel sales and marketing budget.
- Collaborated closely with the proactive business development manager to secure business bookings and drive revenue growth.
- Managed 11 function spaces with a total capacity of up to 600 delegates, ensuring seamless event execution.
Business Development Director
LIONCORP COMMERCIAL REAL ESTATE
06.2020 - 06.2022
- Grow new clients database for commercial industrial.
- Maintain relationship with the current owners and assist them in buy/sale and leasing.
- Advise our domestic and international clients on real property and/or commercial asset investments.
Associate Director of Sales (MICE and Inbound)
SWISSOTEL SYDNEY
10.2018 - 03.2020
- Identified and pursued new business opportunities in MICE and corporate sectors, focusing on large group bookings.
- Supported Director of Sales & Marketing with budget planning and execution of marketing strategies at Accor and industry events.
- Trained new team members while assisting DOSM in managing sales and events team to achieve accommodation and C&E budget goals.
Business Development Manager (Corporate and Inbound)
HOTEL JEN BRISBANE BY SHANGRI-LA
10.2015 - 07.2018
- Drove $150,000 revenue growth within first three months by managing sales activities for corporate, wholesale/inbound, and MICE markets.
Cultivated direct corporate market relationships to increase room nights through industry networks and Chinese speaking capability.
Oversaw organization of conferences and events in newly renovated venues at Shangri-La Hotels and Resorts.
Owner / General Manager
SEGAFREDO CAFE BAR & RESTAURANT
Shanghai
09.2012 - 08.2015
- Secured exclusivity agreement for Segafredo branded café bar in Shanghai, China.
Opened flagship café bar in Shanghai, achieving operational success.
Conducted market research to evaluate demand and competition for business plan development.
Prepared financial projections and marketing strategies to guide decision-making processes.
Developed targeted marketing, advertising, and community relations programs to increase visibility.
Evaluated program effectiveness to respond to evolving market conditions.
Education
MBA - General Management & Tourism
Victorian Institute of Technology
Melbourne, VIC07-2026
Bachelor - Hospitality And Tourism Management
AUCLAND UNIVERSITY OF TECHNOLOGY
New Zealand07.2006
Skills
- Business development and strategic planning
- P&L and revenue management
- Operations and contract management
- Key account and customer relationship management
- Staff training and development
- Budgeting and forecasting
- Account management
- Sales strategy
- Market analysis
- Lead generation
- Budget management
- CRM software usage
- Organizational skills
- Marketing strategy development
- Complex project negotiations
References
- Dean Wignall, Vice President Sales and Marketing, The Star Entertainment Group, 0498 532 063
- Pat MONNERON, Executive Director, Elite Representation Asia Pacific Pty Ltd, Hotel Jen Brisbane, 0414 566 680
Languages
Chinese (Mandarin)
Native/ Bilingual
Timeline
Area Business Development Manager
Stamford Hotels & Resorts
03.2025 - Current
Sales Representative
ABC Building Products
09.2024 - 03.2025
Business Development Manager
AMORA BRISBANE
04.2023 - 09.2024
Conference and Events Manager
VOCO GOLD COAST
06.2022 - 03.2023
Business Development Director
LIONCORP COMMERCIAL REAL ESTATE
06.2020 - 06.2022
Associate Director of Sales (MICE and Inbound)
SWISSOTEL SYDNEY
10.2018 - 03.2020
Business Development Manager (Corporate and Inbound)
HOTEL JEN BRISBANE BY SHANGRI-LA
10.2015 - 07.2018
Owner / General Manager
SEGAFREDO CAFE BAR & RESTAURANT
09.2012 - 08.2015
MBA - General Management & Tourism
Victorian Institute of Technology
Bachelor - Hospitality And Tourism Management
AUCLAND UNIVERSITY OF TECHNOLOGY
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