Mihaela Coliba
Canberra,ACT
Summary
I am an outcome-driven advertising sales executive with over twenty years of work experience in Media and Sales.
Results-driven TV Advertising Executive bringin many years of success in building relationships with clients, managing large accounts and negotiating sales contracts. Self-motivated professional with history identifying new sales opportunities to drive profits. Problem-solving professional quick to spot business opportunities, building long-term relationships Focused on establishing budgets, managing the activities of sales, production. Proactive and organized with a strong attention to detail, excellent sense of planning skills.
I have a deep passion for TV and Radio. I've worked as a TV Presenter, News Anchor, Weather, Anchor, Radio Anchor, News Voice Over, TV Journalist conducting interviews, writhing news.
Overview
24
24
years of professional experience
Work History
TV Sales Advertising
7 Network Television
Canberra, ACT
08.2019 - Current
- Managed a large portfolio of existing clients and generated over $600,000 a year. Exceeded department expectations for productivity and accuracy levels. Excellent customer service, client-oriented approach increased the number of campaign per each existing client. Attracted clients, negotiated contracts and closed deals through sales strategies and personable demeanor. Used strong negotiation and persuasion skills to sell TV and digital advertising. Developed new business by understanding customer needs. Explained to clients how specific types of advertising helped promote customer products or services. Reviewed customers preview campaigns, TV commercials, schedules to identify the perfect audience, target, reach and frequency. Responded quickly to client emails, questions and resolved issues to create satisfaction and strong relationship increasing in this way the spent revenue compared to our media competitors.
Radio Sales Advertising
Capital Radio Canberra
Canberra , ACT
05.2016 - 05.2018
- Managed a extended portfolio of the clients, existing and new ones. Attracted new clients, negotiated contracts and closed deals through sales strategies and personable demeanor. Customer-oriented, grew client relationships by provided top-notch advertising plans for their products. Explained to clients how radio advertising can help promote customer services. Created sales presentations, schedules, scripts, prepared contracts and submitted to clients for sign off. Very responsive to customer emails, calls or questions. Used strong negotiation to sell radio advertising. Scheduled and attended 15-20 appointments per week. Exceeded department expectations for productivity and accuracy levels. Attended workshops to network with new contacts.
Event Sales Executive
Unirea Hotel
Iasi, Romania
07.2014 - 02.2015
- Organized event facility for weddings, convention, conferences, party corporations - food and beverage selections and audio-visual arrangements. Created and presented proposals and built successful RFPs for new events. Planned and coordinated registration, scheduling, hotel accommodation and transportation to facilitate smooth execution of event activities. Coordinated specific event needs, working closely with clients to coordinate details and maximize satisfaction. Helped with end-to-end event planning process through meetings, walk-throughs and day-of execution. Tracked payments, balances and registrations for events.
TV Presenter/Journalist
National Television TVR
Iasi, Romania
12.2009 - 10.2012
- Generated, wrote and delivered breaking news stories, special reports and features segments for leading market station. Reported news stories for broadcast, thoroughly describing background and details of events. Delivered content on-air for local news, sports, weather and traffic, carefully following program outlines. Presented coverage of breaking news and special events to viewers from onsite locations. Arranged interviews with witnesses and bystanders, providing first-hand accounts of stories. Conducted interviews with various individuals to obtain valuable quotes for stories. Presented news stories through in-depth videotaped segments or live transmissions from on-scene reporters. Created tightly written news stories crafted from reliable sources. Met deadlines with reliable, in-depth news coverage. Cultivated relationships with sources and key figures in local area to reliably produce top-notch news coverage. Discussed issues with editors to establish priorities or positions. Revised work to meet editorial approval or fit time or space requirements. Planned daily schedule with senior journalist to capture video for stories. Managed production for local and national news. Coordinated with production team to explain story vision for News broadcasts.
- Presented local weather forecast. Researched story background information to provide complete and accurate information. Gathered information and developed perspectives about news subjects through research, interviews and observation. Developed connections with public relations contacts, providing exemplary sources for news stories. Collaborated with other reporters to develop large-scale stories. Produced and edited daily news from co-respondent. Presented information clearly and concisely as station representative to boost brand image and improve audience watch numbers. Reviewed feedback from Editor and completed revisions for approval. Proofread and edited work for grammar, style and accuracy. Created and updated meteorological reports based on information cleaned from surface and upper air stations, weather bureaus, satellite readings and radar imagery. Consulted organizations and government agencies on meteorological and climate issues and related scientific evidence. Delivered long and short-term weather forecasts every day during on prime-time 6 P.M. News.
TV News Anchor/Radio Anchor
1 TV
Neamt, Romania
01.2009 - 12.2009
- Covered breaking news events. Presented local news and feature reports in public radio style on both local and national news programs. Researched story background information to provide complete and accurate information. Discussed issues with editors to establish priorities or positions.
Real Estate Salesperson
Amirali Real Estate
Iasi , Romania
07.2008 - 01.2009
- Presented properties to potential buyers to address questions or concerns. Showed residential properties and explained features, value and benefits of available homes. Coordinated appointments with prospective buyers to showcase houses and plots. Compared properties with similar, recently sold properties in neighboring areas to determine comparative market price. Acquired new customers, counseled clients and identified purchasing needs to deliver relevant real estate investments. Managed sales pipeline by actively following up with prospects and hot leads. Called or emailed lapsed clients to inquire about continuing needs.
Sales Consultant
Senso Style Gym
Iasi, Romania
10.2007 - 06.2008
- Greeted incoming customers and provided expert sales and service to drive revenue. Listened to customers to understand needs and refer to optimal services. Increased revenue by skillfully upselling and closing customer sales and driving product benefits around client needs. Cultivated productive relationships with existing customers through exceptional follow-up after sales. Answered product questions with up-to-date knowledge of sales and promotions. Developed key customer relationships to increase sales.
Telecommunications Sales Representative
Codek (Zapp Partner)
Iasi, Romania
01.2006 - 08.2007
- Exceeded sales goals. Cultivated professional client relationships by asking appropriate questions, identifying needs and providing insightful information regarding products. Built strong, professional relationships through identification of client needs, which increased overall sales and opportunities. Increased repeat business using great customer service, problem-solving and conflict resolution skills. Assisted customers during selection process and helped choose perfect products to meet individual needs. Worked with fellow sales team members to achieve group targets. Promoted memorable shopping experiences resulting in increased customer retention and loyalty.
Telecommunications Sales Representative
Altex (Orange Partner)
Iasi , Romania
07.2005 - 12.2005
- Made recommendations to customers to promote brand effectiveness and product benefits. Cultivated professional client relationships by asking appropriate questions, identifying needs and providing insightful information regarding products. Answered customers' questions and addressed problems and complaints in person and via phone. Met with store managers to discuss product needs, accomplish sales goals and facilitate sales growth. Exceeded sales goals using consultative sales talents and effectively explaining programs and services to generate interest.
Telecommunications Sales Representative
Cell One (Orange Partner)
Iasi, Romania
08.2003 - 06.2005
- Developed relationships with customers and presented promotions that increased shelf space, sales and profit. Made recommendations to customers to promote service and product benefits. Assisted customers during selection process and helped choose perfect products to meet individual needs. Answered customers' questions and addressed problems and complaints in person. Communicated effectively with clientele to maintain customer satisfaction. Achieved sales goals and rew annual business sales.
Sales Consultant
Eurolink Tour Operator
Iasi, Romania
06.2003 - 07.2003
- Worked with fellow sales team members to achieve group targets. Scheduled appointments with medical professionals to sell travel packages for oversize medical conferences. Completed high volume of outbound calls per day.
Sales Consultant
Universal Trading
Iasi , Romania
12.2002 - 05.2003
- Greeted incoming customers and provided expert sales and service to drive revenue. Worked with fellow sales team members to achieve group targets. Developed key customer relationships to increase sales. Listened to customers to understand needs and refer to optimal services.
Retail Sales Consultant
Edera
Husi , Romania
03.2000 - 08.2002
- Handled cash, check, credit and automatic debit card transactions with 100% accuracy. Processed merchandise returns and exchanges for customers to refund payments, trade items and offer store credit. Handled price checks, merchandise transfers and fitting room returns to keep store orderly and efficient. Assisted with conducting merchandise stock counts and reported discrepancies to supervisor. Created price tags and merchandise signs for new items. Restocked shelves, racks and bins with latest merchandise and changed signage to promote special items. Arranged merchandise for display to highlight new styles, attract customers and enhance sales. Initiated friendly conversation with customers to determine level of assistance required. Assessed customer product needs and interests in order to best recommend suitable items.
Education
Bachelor of Science - Communications, Public Relations, Social Political
UAIC University
Romania 06.2010
Skills
- TV Broadcasting
- Live Broadcast Direction
- Investigative Reporting
- Improvisation
- Teleprompter Use
- Story Development
- Breaking News Coverage
- News Reporting
- Public Speaking
- Story Editing
- Voiceover Writing
- Community Events
- News Anchoring
- Script Writing
- Sports Reporting
- Investigation Ability
- Celebrity Interviews
- Creative Writing
- Public and Media Relations
- Mentoring and Coaching
- Political Story Writing
- Relationship Building
- Social Media Proficiency
- Account Management
- Relationship Building
- Customer Service
- Presentation and negotiating skills
- Sales Strategy
- Development
Timeline
TV Sales Advertising
7 Network Television
08.2019 - Current
Radio Sales Advertising
Capital Radio Canberra
05.2016 - 05.2018
Event Sales Executive
Unirea Hotel
07.2014 - 02.2015
TV Presenter/Journalist
National Television TVR
12.2009 - 10.2012
TV News Anchor/Radio Anchor
1 TV
01.2009 - 12.2009
Real Estate Salesperson
Amirali Real Estate
07.2008 - 01.2009
Sales Consultant
Senso Style Gym
10.2007 - 06.2008
Telecommunications Sales Representative
Codek (Zapp Partner)
01.2006 - 08.2007
Telecommunications Sales Representative
Altex (Orange Partner)
07.2005 - 12.2005
Telecommunications Sales Representative
Cell One (Orange Partner)
08.2003 - 06.2005
Sales Consultant
Eurolink Tour Operator
06.2003 - 07.2003
Sales Consultant
Universal Trading
12.2002 - 05.2003
Retail Sales Consultant
Edera
03.2000 - 08.2002
Bachelor of Science - Communications, Public Relations, Social Political
UAIC University
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