MIHAELA COLIBA
Brisbane,Australia
Summary
Results-driven Media Buyer & Advertising Executive with 20+ years of experience across TV, Radio, Digital, Events, Real Estate, Tourism, Telecommunications, and Retail. I have successfully built and managed major client portfolios, negotiated high-value contracts and developed strategic media campaigns that drive profitability and brand growth.
Overview
22
22
years of professional experience
Work History
Media Buyer
Media Buying Agency Brisbane
Brisbane, QLD
10.2024 - Current
- Media Buyer | Campaign Strategy & Placement | Negotiations | Management & Reporting
- Helping non-profits, government agencies and businesses connect with audiences through TV, digital streaming and radio across QLD, ACT, NSW, VIC and WA.
Media Advertising Executive
7 Network Television
Canberra, Australia
08.2019 - 07.2025
- I manage a substantial client portfolio, responsible for selling TV and digital advertising solutions to both direct clients and agencies, overseeing the entire sales process from brief to booking
- I provide accurate reporting and pipeline management
- As a strategic thinker, I excel in engaging and retaining clients over the long term without relying solely on contracts
- I am adept at overcoming obstacles, delivering effective solutions, and consistently achieving individual monthly and annual budget targets
- My high level of organization, prioritization, time management, and multitasking skills enables me to perform effectively in a fast-paced environment
- I have successfully increased revenue compared to competitors through strong client relationships
- I consistently exceed budget targets and accuracy benchmarks
- I provide exceptional customer service, increasing the number of campaigns per client across various markets in Australia
- I attract and retain clients through effective sales strategies and a personable approach
- I utilize strong negotiation and persuasion skills to sell TV and digital advertising
- I identify and capitalize on new business opportunities by understanding client needs
- I review and optimize customer campaigns and TV commercials for optimal audience targeting
- I prioritize prompt responses to client inquiries and concerns, fostering satisfaction and loyalty
Radio Sales Advertising
Capital Radio Canberra
Canberra, Australia
05.2016 - 05.2018
- Successfully managed and expanded a diverse client portfolio through strategic sales initiatives
- Attracted new clients, expertly negotiated contracts, and closed high-value deals
- Fostered long-term customer relationships by delivering customized advertising plans tailored to individual client needs
- Educated clients on the advantages of radio advertising to enhance their promotional efforts
- Prepared and presented comprehensive sales materials, schedules, and contracts, ensuring clarity and client satisfaction
- Maintained prompt and effective communication with clients, leveraging strong negotiation skills to achieve mutually beneficial outcomes
- Consistently scheduled and attended 15-20 appointments weekly, surpassing productivity targets and contributing to overall business growth
- Actively participated in industry networking workshops to cultivate new contacts and expand professional networks
Event Sales Executive
Unirea Hotel
Iasi, Romania
07.2014 - 02.2015
- I orchestrated event logistics for weddings, conventions, conferences, and corporate gatherings, managing food and beverage arrangements and audio-visual setups
- Developed and pitched proposals, securing RFPs for new events
- Handled event registration, scheduling, hotel bookings, and transportation to ensure seamless execution
- Coordinated closely with clients to meet specific requirements, enhancing satisfaction
- Assisted in all phases of event planning from initial meetings to on-site execution
- Maintained detailed records of payments, balances, and registrations for accurate documentation
- My effective logistics management and strong client relationships were crucial to the success of each event
TV Presenter/Journalist
National Television TVR
Iasi, Romania
12.2009 - 10.2012
- I was responsible with researching and investigating news stories to gather accurate and relevant information for a national television audience
- This involved conducting interviews with sources to obtain first-hand information and quotes
- I wrote and produced news reports for television broadcasts, presenting them on camera in a clear, engaging, and professional manner
- I collaborated with news editors and producers to determine story priorities and angles, always adhering to journalistic ethics and standards
- Working under tight deadlines, I consistently delivered timely and compelling news coverage while maintaining a strong understanding of current events and news trends
- I built and maintained relationships with sources and contacts within the community, which was crucial for obtaining reliable information
- Furthermore, I presented weather reports on camera, delivering accurate and engaging forecasts
- My responsibilities included researching and analyzing meteorological data to ensure the reliability of weather information, collaborating with producers and directors to seamlessly integrate weather segments within broadcast schedules, and continuously monitoring weather conditions to provide timely updates during live broadcasts
TV News Anchor/Radio Anchor
ONE TV
Neamt, Romania
01.2009 - 12.2009
- Delivered local television news broadcasts, ensuring accuracy and completeness through thorough research
- Collaborated with news editors and journalists to establish story priorities and perspectives, maintaining high journalistic standards
- Presented news stories in a clear, professional manner to engage and inform the audience
Real Estate Sales
Real Estate Amirali
Iasi, Romania
07.2008 - 01.2009
- Presented properties to prospective buyers, addressing inquiries, and providing detailed information
- Showcased residential properties, highlighting key features and benefits
- Coordinated viewings and conducted comparative market analyses to determine pricing
- Managed the sales pipeline by following up with prospects and reconnecting with lapsed clients to assess ongoing needs
Sales Consultant
Senso Style Gym
Iasi, Romania
10.2007 - 06.2008
- Boosting sales through expert service
- Listened to customer needs, upselling products accordingly
- Cultivated relationships for sales growth, ensuring post-sale follow-up
Telecommunications Sales Representative
Codek (Zapp Partner)
Iasi, Romania
01.2006 - 08.2007
- Exceeded sales targets by understanding customer needs and providing tailored advice
- Built strong client relationships through pertinent questioning and customized solutions
- Enhanced customer satisfaction and loyalty with excellent service and problem-solving
Telecommunications Sales Representative
Altex (Orange Partner)
Iasi, Romania
07.2005 - 12.2005
- Established strong client connections through meaningful questioning and detailed product information
- Addressed inquiries and resolved issues in-person and over the phone
- Collaborated with store managers to meet sales objectives
- Surpassed sales targets using consultative techniques and effectively presenting programs and services
Telecommunications Sales Representative
Cell One (Orange Partner)
Iasi, Romania
08.2003 - 06.2005
- Developed strong customer relationships and promoted sales to increase shelf space, sales, and profits
- Provided product guidance to assist customers in selecting the best items for their needs
- Maintained high customer satisfaction through clear communication
- Consistently achieved sales targets and annual business goals
Sales Consultant
Euro Link Tour Operator
Iasi, Romania
06.2003 - 07.2003
- Collaborated with sales team to meet group targets
- Arranged appointments with medical professionals to sell international travel packages for large medical conferences
Education
Bachelor of Science - Communications, Public Relations, Social Political
UAIC University
Romania01.2010
Skills
- TV Presenter/ News Reporter
- Investigative Reporting
- Storytelling
- TV and Radio News Voiceover
- Radio News Anchor
- Morning Show Presenter
- Sport Events Co-Presenter
- Relationship Building
- Account Management
- Strong Negotiation Skills
- Sales Strategy Development
- Stakeholder relationships
- Results-Driven Approach
- Client-Centric Focus
Personal Information
Citizenship: Australian Citizen
Timeline
Media Buyer
Media Buying Agency Brisbane
10.2024 - Current
Media Advertising Executive
7 Network Television
08.2019 - 07.2025
Radio Sales Advertising
Capital Radio Canberra
05.2016 - 05.2018
Event Sales Executive
Unirea Hotel
07.2014 - 02.2015
TV Presenter/Journalist
National Television TVR
12.2009 - 10.2012
TV News Anchor/Radio Anchor
ONE TV
01.2009 - 12.2009
Real Estate Sales
Real Estate Amirali
07.2008 - 01.2009
Sales Consultant
Senso Style Gym
10.2007 - 06.2008
Telecommunications Sales Representative
Codek (Zapp Partner)
01.2006 - 08.2007
Telecommunications Sales Representative
Altex (Orange Partner)
07.2005 - 12.2005
Telecommunications Sales Representative
Cell One (Orange Partner)
08.2003 - 06.2005
Sales Consultant
Euro Link Tour Operator
06.2003 - 07.2003
Bachelor of Science - Communications, Public Relations, Social Political
UAIC University