Mikaela Allen
Brisbane,QLD
Summary
Hi, my name is Mikaela Allen and I am a highly creative Digital Account Manager with expertise in transforming marketing and advertising strategies into desired results. My in-depth market knowledge and creativity allows me to deliver creative branding and commercially-driven, data-led engagement campaigns. I am a very hardworking, passionate leader offering strong organisational, problem solving and planning skills to help achieve company goals.
As a passionate Digital Account Manager with expertise in Google Ads, Google Analytics, EDMs, and Facebook Ads Manager, I am deeply interested in fashion, tourism, and sports. Committed to continuous learning, I am eager to take on additional responsibilities to drive results and exceed targets.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Digital Account Manager
Brand Territory
04.2023 - Current
- Enhance client satisfaction through the creation and execution of customised digital marketing campaigns designed to meet their specific requirements.
- Track and analyse key performance metrics and evaluate the effectiveness of the campaigns while identifying areas for improvement
- Work closely with clients to ensure that campaigns are aligned with their objectives and goals
- Provide training and mentorship to colleagues to ensure the delivery of top-notch campaigns.
- Craft creative briefs for internal designers to guarantee they align with the marketing objectives and brand guidelines.
Digital Account Coordinator
Brand Territory
08.2021 - 04.2023
- Managed the coordination of creative assets across multiple digital platforms, ensuring strict adherence to brand guidelines and industry best practices
- Created Google Search and Display campaigns designed to captivate the intended audience and drive engagement
- Created Facebook Sponsored ads with the objective of driving traffic to the client's listings, simultaneously implementing retargeting strategies to re-engage users who have previously interacted with the client's website.
Retail Assistant/Fashion Stylist
Ted Baker London
01.2021 - 07.2021
- Helped brand awareness by assisting in merchandising and handling display setups.
- Consistently reached KPIs whist performing as a top seller and regularly gaining over 40% of sales throughout the week.
- Created stunning displays to capture customer attention. and increase sales
- Increased sales by creating eye-catching visual merchandising displays for seasonal promotions and trends.
Residential Assistant
Cromwell College
01.2020 - 11.2020
- Mediated conflicts among residents and immediately notified supervisors of any escalated conflicts.
Social Media Marketing Intern
SOKA Australia
01.2018 - 12.2020
- Collaborated with team members to help expand marketing channels.
- Designed and presented social media campaign ideas.
- Performed market analysis and researched latest trends.
- Helped with planning and hosting of marketing events.
Retail Assistant
Spotlight
01.2017 - 12.2019
Retail Assistant
Last Wave Surf Shop
08.2015 - 01.2017
Education
Bachelor of Business - Marketing
Queensland University Of Technology
Brisbane QLD07.2021
High School Diploma -
Chanel College
Gladstone QLD11.2017
Skills
- Marketing Communications
- Project Coordination
- Campaign Execution
- Google Ads
- Facebook Ads Manager
- Campaign Performance Tracking
- Market Trends Analysis
- Training and Onboarding
- Paid Search Engine Marketing
- Lead Generation
- Sponsored Ads
- Google Analytics
Certification
- 'Shopify Essential Training' Linked In Learning Course
- Certificate I Hospitality
References
Georgia Schick
0455 595 969
Brand Territory
Prudence Tate
0421 173 226
Personal Reference
Krishna Stanton
0410 560 789
Cromwell College
Timeline
Digital Account Manager
Brand Territory
04.2023 - Current
Digital Account Coordinator
Brand Territory
08.2021 - 04.2023
Retail Assistant/Fashion Stylist
Ted Baker London
01.2021 - 07.2021
Residential Assistant
Cromwell College
01.2020 - 11.2020
Social Media Marketing Intern
SOKA Australia
01.2018 - 12.2020
Retail Assistant
Spotlight
01.2017 - 12.2019
Retail Assistant
Last Wave Surf Shop
08.2015 - 01.2017
Bachelor of Business - Marketing
Queensland University Of Technology
High School Diploma -
Chanel College
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