Mikaela Sergi
Jerrabomberra,NSW
Summary
I am a public relations and communications professional with a strong focus on fostering client and stakeholder engagement. My expertise include strategic communications, targeted campaigns, and leveraging social media platforms to amplify organisational messaging. I bring proficiency in integrating innovative design and marketing strategies. My career highlights include driving both internal initiatives and external campaigns, demonstrating a comprehensive understanding of media dynamics and effective communication strategies.
Overview
5
5
years of professional experience
Work History
APS6 Senior Campaigns Officer
Department of Education
04.2023 - 03.2024
- Contributed to delivering high quality and innovative advertising campaigns, including the Child Care Subsidy campaign and the Be That Teacher campaign.
- Developed communication products and content marketing activities, including case studies and social media content
- Provided high-level strategic communication advice to meet campaign objectives
- Supported procurement and contract management
- Managed project plans, finances and budget
- Liaised with internal and external stakeholders
Senior Consultant
KPMG
03.2022 - 03.2023
- Proposal writing
- Workshop coordination and facilitation
- Video content creation
- Stakeholder consultations
- Engagement reporting and stakeholder mapping
- Onboarding for new starters including agenda writing, administrative emails and the support of internal training sessions
Workforce Analysist
KPMG
- Department of Defence, Army - Land, Command, Control, Communications and Computing (C4) 4140 Program
- Contributed to workforce transformation and learning and development
- Carried out workforce mapping and organisational design
- Coordinated and supported ongoing program deliverables and workshops
- Provided capability analysis and research
- Engaged in communication and stakeholder engagement
Communications and Strategic Support Officer
KPMG
- Department of Education, Skills and Employment (DESE) VET Data Streamlining and RISVET Data Streamlining
- Provided communications and strategic development
- Developed stakeholder mapping and objective planning
- Delivered highly informed key messaging, and engagement channels
APS4 Communications Officer
Department of Parliamentary Services (DPS)
12.2020 - 02.2022
- Managed, coordinated, and scheduled social media
- Managed monthly digital media reports
- Created and executed communication plans and internal campaigns
- Drafted and published articles for the department
- Liaised with internal and external stakeholders
- Drafted and published internal emails to all building occupants
- Coordinated and facilitated film and photography requests
- Directed and edited advertising videos for exhibitions and tours within Parliament House
APS4 Education Officer
Sport Integrity Australia
01.2020 - 08.2020
- Delivered and managed education materials including reports, manuals, and presentations
- Designed advertisements and internal training resources
- Coordinated and delivered outreach event programs
- Supported organisational design and resource management
- Managed educational reporting requirements and IT learning system
- Assisted with application installations and data updates
- Assisted with quality assurance
- Scheduled domestic travel and accommodation bookings
APS4 Parliamentary and Stakeholder Relations Officer
Australian Research Council (ARC)
07.2019 - 12.2019
- Delivered Ministerial and Chief Executive Officer university launch briefs
- Supported the coordination for senate estimates
- Provided daily media monitoring and social media updates
- Participated in ARC internal events and seminars
- Developed and published articles for the department
Education
Bachelor of Communications in Public Relations - Journalism
University of Canberra
Canberra, ACT03.2019
Certificate IV in Music Performance - Music Performance
Canberra Institute of Technology
Canberra, ACT12.2015
Skills
- Adobe Suite ie Photoshop, InDesign and Premier Pro
- Billing and invoicing
- Budgeting and finance
- Design and content creation
- Facilitation
- Government campaigns
- Procurement
- Project management
- Public relations
- Scheduling and calendar management
- Social media coordination
- Social media platform management ie Hootsuite, and Sprout Social
- Stakeholder engagement
- Strategic planning and development
- Website management systems ie Drupal, Sitecore and WordPress
- Electronic mailing systems ie Mailchimp
- Electronic mailing systems ie Mailchimp
Accomplishments
Campaign team winner of the 2023 Secretary’s Award for the exceptional delivery of two major national advertising campaigns – The Child Care Subsidy campaign and the Elevating the Teaching Profession (Be That Teacher) campaign.
Security Clearance
Australian Government Baseline Security Clearance
References
- Maria Evans
Department of Education, Campaigns Director (Canberra, ACT)
Email: maria.evans@education.gov.au
- Rachel Cox
Department of Education, Campaigns Assistant Director (Canberra, ACT)
Email: rachel.cox@education.gov.au
- Helena Cataldo
KPMG, Associate Director (Canberra, ACT)
Mobile: 0421 199 990
Email: hcataldo@kpmg.com.au
Timeline
APS6 Senior Campaigns Officer
Department of Education
04.2023 - 03.2024
Senior Consultant
KPMG
03.2022 - 03.2023
APS4 Communications Officer
Department of Parliamentary Services (DPS)
12.2020 - 02.2022
APS4 Education Officer
Sport Integrity Australia
01.2020 - 08.2020
APS4 Parliamentary and Stakeholder Relations Officer
Australian Research Council (ARC)
07.2019 - 12.2019
Workforce Analysist
KPMG
Communications and Strategic Support Officer
KPMG
Bachelor of Communications in Public Relations - Journalism
University of Canberra
Certificate IV in Music Performance - Music Performance
Canberra Institute of Technology
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