Mikey Pembroke

With over seven years of senior leadership at Homewood, I have played a pivotal role in stabilizing and restructuring the organisation during a period of unprecedented internal and external challenges. As the only senior manager to remain through a turbulent era—marked by the COVID-19 pandemic, a Royal Commission, regulatory changes, and high leadership turnover—I led transformative operational and strategic initiatives that have underpinned Homewood’s sustained performance and stability.

• Successfully restructured the organisation amid five years of leadership transitions, including four CEOs and high departmental turnover.
• Provided continuity, strategic input, and frontline leadership, often stepping into multiple roles to maintain service quality.
• Led initiatives that resulted in long-term structural stability, evidenced by the unchanged and effective current operational model.

• Oversaw two successful Aged Care Quality accreditations, including a recent audit with zero "Not Mets" for Standard 5.
• Food Safety Supervisor since 2018; achieved consistent “A” ratings in food safety inspections.
• Developed and managed internal audits, environmental audits, and safety protocols including a balcony safety audit and response to a serious incident (SIRS).

• Conducted ongoing contractor performance reviews and negotiations across 15+ service areas (cleaning, maintenance, utilities, etc.).
• Drove consistent cost savings and service improvements; results validated by Stuart Brown benchmarking reports.

• Recovered over $100,000 in aged debts, resolving legacy issues through persistent account management.
• Secured ~$100,000 in COVID-related funding and completed key reporting (e.g., food and nutrition supplements).

• Played a lead role in evaluating and negotiating multiple new business opportunities including property acquisitions, leasing arrangements, and aged care expansions.
• Helped secure favorable interest rates and managed the profitable sale of investment property and assets.
• Represented Homewood at industry functions, supporting brand credibility and external engagement.

• Managed kitchen operations, implemented preventative maintenance schedules, and led food safety reviews.
• Oversaw building defect resolution, energy-saving upgrades (LED, electric doors), and maintenance efficiency improvements.
• Actively supported IT, digital presence, and marketing via website/social media management and branding updates.

• Provided key leadership during the pandemic, ensuring compliance with health directives and operational continuity.
• Managed PPE supplies, reported to NSW Health, and frequently filled caretaking roles during high-pressure periods.

• Long-standing member of the Advisory Committee (8 years), supporting governance, financial oversight, and strategic direction.
• Coordinated with PwC and financial institutions for business planning, refinancing, and valuations.
• Drove internal culture through staff engagement, events, and by modeling resilience and professionalism under pressure.

• Strategic Leadership & Business Planning
• Aged Care Compliance & Risk Management
• Operational Excellence & Multi-Site Management
• Financial Analysis & Budget Oversight
• Staff Development & Recruitment Strategy
• Contractor Negotiation & Vendor Performance
• Crisis Management & Business Continuity
• Marketing, Communications & Digital Strategy

• Demonstrated unwavering dedication: fewer than 10 sick days in 6 years, routinely exceeded working hours, and regularly worked weekends/public holidays.
• Maintained exemplary conduct with only one complaint during tenure.
• Despite expanded responsibilities and title adjustment in 2021, have not received a salary increase since 2018, though industry-wide increases have averaged 2% annually, with a 15% sector rise upcoming in July.

While I am proud of the measurable impact I’ve had on Homewood’s success, I am eager to take on new challenges that support both personal growth and continued business development. I welcome an open discussion about recognition, career progression, and performance-based incentives aligned with my contributions.

Highly accomplished off-the-plan residential sales and marketing professional with a proven track record of success in both Sydney and Brisbane markets. Contributed to over $1.4 billion in sales across 2,000+ apartments during a two-year tenure, consistently delivering 100% sell-out rates at or above market price.

• Played a lead role in end-to-end sales strategy and execution for high-profile developments.
• Achieved full sell-out on every project, demonstrating strong buyer engagement and pricing strategy execution.
• Collaborated with developers, project marketers, and stakeholders to optimise positioning, branding, and launch strategies.

• Harts Landing – Penrith, NSW
• One The Waterfront – Wentworth Point, NSW
• Kee – Lidcombe, NSW
• Royal Shores – Ermington, NSW
• West Village – West End, QLD

As an Associate Agent to Directors Geoff Smith and Richard Harding at LJ Hooker, Michael Pembroke brings a highly personalized approach to real estate, backed by a deep understanding of local market dynamics. His ability to connect with both buyers and sellers on a personal level has consistently contributed to successful outcomes and long-term client relationships.

• In-depth knowledge of market trends and buyer behavior
• Excellent interpersonal and negotiation skills
• Professionalism balanced with a warm, approachable demeanor
• Commitment to going above and beyond for clients and colleagues alike

An active member of the local community, Michael is involved in various civic and volunteer projects.